Unbelievable, First Image of Singapore Amazon Website

News of the day. Image of Amazon Singapore (Amazon.sg) website finally announced. And you can also check out the MerlionEcho, Powered by Alexa, with Singlish option. More information in the Press Release.


If you realize the date today, you will understand how exciting this will be.

Introducing MerlionEcho


Press Release

EXCLUSIVE – Amazon ready to launch in Singapore, here are the first official images of their website

Amazon with affiliate partner iPrice premieres exclusive first screenshots of its homepage and product page

Test reviewers said Amazon.sg was the best thing that happened to them since the invention of the smartphone

Introducing the all new MerlionEcho™ powered by Alexa, compatible in standard UK, US English and Singlish

Under Embargo until April 1st, 2017

SINGAPORE–Apr. 1, 2017— Today, Amazon with exclusive affiliate partner iPrice Singapore premieres the first screenshots of the all new and exciting online shopping platform: Amazon.sg. Slated to be launched late 2017, millions of local and international products will be made available to Singaporeans with same-day delivery service throughout the city-state. Maintaining the ethos of Amazon, the new e-commerce platform in Singapore will be guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

Partnering Amazon in this new endeavor is iPrice, a meta-search website in seven major countries in Southeast Asia as Amazon’s prime affiliate partner. With similar values and vision for ecommerce in Southeast Asia, iPrice’s partnership with Amazon will empower the Seattle based company with the needed marketing channels to aggressively market its products and services to the competitive ecommerce sector.

Further details of Amazon’s affiliate partnership with iPrice will be revealed at the annual AWS Summit on 11th of April 2017 at the Marina Bay Sands Expo & Convention Centre.

The MerlionEcho™ Powered by Alexa

With Amazon’s Singapore exclusive MerlionEcho™ powered by Alexa, Singaporeans will soon have the power to shop millions of products and with same-day delivery service.

Compatible with standard English (UK & US versions) and Singlish, Singaporeans Amazon makes it easy to get what they need right away through Amazon.sg without taking out a phone or logging into a computer. Just say “Alexa, I wan one Marmite from Amazon ah” and even determine delivery locations with your pre-set destinations by saying “deliver all items to ah boy’s place tomorrow ah”.

Amazon.sg and the Singapore Exclusive MerlionEcho™ was reviewed by test audiences
including several local celebrities such as Chen Tianwen and many others. To learn more,
visit http://www.amazon.sg/testimonials

Amazon has revealed exclusive screenshots ahead of its launch in other major countries in
Southeast Asia. Visit the sites below to view the official press releases:

  • Amazon Malaysia
  • Amazon Indonesia
  • Amazon Thailand
  • Amazon Philippines
  • Amazon Vietnam

*All product names, pictures, logos, and brands are property of their respective owners


About iPrice Group

iPrice Group is Southeast Asia’s leading Meta-Search platform, connecting consumers with hundreds of e-commerce merchants through a great shopping experience. Since October 2014, the platform has established itself as the fastest growing in its segment across seven markets: Singapore, Malaysia, Indonesia, Vietnam, Thailand, Philippines and Hong Kong.

iPrice currently operates three business lines: price comparison for electronics and health & beauty; product discovery for fashion and home & living; and coupons across all verticals.


Today is April’s Fool day. I do not believe there is such thing as MerlionEcho, especially the product page. And if you click on to the celebrities testimonial, you only get Chen Tian Wen’s “Unbelievable” song.

However, in the Press Release, AWS (Amazon Web Service) Summit is real. If you read the content, iPrice, which produce the Press Release, is the official affiliate Amazon partner. Nothing from Amazon.

There was news that Amazon might arrive in Singapore in Q1 2017. However, this Press Release is by iPrice, an online price comparison portal that redirect you to other online sites. And get this, it says the same thing on Malaysia website (iprice.my)

Do you still believe it? I search the web for authencity of this news and no mainstream media is reporting it. If you still believe, go on.. Kthxbye.