Toyota Showcased C-HR, Mirror Harrier at Singapore Motorshow 2017 (video)

Yesterday was the first day of Singapore Motorshow 2017. Thanks Borneo Motors for the invite, I was able to preview the Toyota All-New C-HR or Coupe-High Rider and the Toyota Mirror Harrier. There is no availability of the C-HR yet. And there is no other information if Borneo Motors is bringing in the Harrier or not.

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Check out my short video on the C-HR, Mirror Harrier and the Toyota Booth at Singapore Motorshow 2017.

Toyota C-HR

Here the Toyota C-HR. It is not available yet but according to Borneo, it should be here in 2017.

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Toyota Mirror Harrier


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Here is the Press Release.

Press Release

TOYOTA PLANS TO STRENGTHEN FUTURE PRODUCT LINE-UP

Borneo Motors Singapore embarks on plans to increase its SUV Portfolio to meet consumer demands

12 January 2017, Singapore – Borneo Motors Singapore, Toyota’s authorised distributor, today announced their vision to augment their SUV range in Singapore to cater to the demand for the category at the Motorshow held at Suntec Singapore. A concept Mirror Harrier and the All-New Toyota Coupe-High Rider (C-HR) were on display to signify this possible future milestone.  The Harrier is among the few models (including the Alphard and Vellfire) targeted at the mass premium market; and the C-HR, a 1.2L Turbo, Front Wheel Drive variant, is a first of its kind to hit the local market. Visitors also got an up-close look at the recently launched Previa Aeras which joined their complete range of vehicle models available in Singapore.

Toyota cars are synonymous with quality, durability and reliability. In line with the brand’s philosophy of kaizen, Toyota promises to continuously improve their automotive offerings to provide their customers with the most superior driving experience.

Ms Adelene Tan, Commercial Director, Borneo Motors Singapore, “We are very excited to have the Toyota C-HR and Harrier on display. BMS joins Toyota’s vision to be a market leader in all segments. We are dedicated to delivering the most stunning new cars to our customers. We look forward to strengthening our SUV line-up in the near future.”

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SINGAPORE MOTORSHOW 2017 – HIGHLIGHTS

MIRROR HARRIER CONCEPT DISPLAY

On display at the Motorshow was the special edition Mirror Harrier, to signify a possible future milestone for Borneo Motors Singapore. Since its debut in 1997, the Harrier has built a strong brand image while pioneering the high-end crossover SUV genre. The Harrier’s exterior design is characterised as “Elegant velocity”, with its sleek, dynamic side profile, dramatic curves and powerful front end, which makes it instantly recognisable. Its premium and modern interior fully embodies the design aesthetic of “rich simplicity”, which explains its widespread appeal in Singapore’s SUV market.

PREVIEW OF THE TOYOTA C-HR

The All-New C-HR or Coupe-High Rider will give Toyota a powerful new presence in the crossover market. The Toyota C-HR made its debut at the 2016 Geneva motor show and is the crossover that the world had been eagerly anticipating. Designed to stand out both within the Toyota line-up and in the crossover segment, the All-New C-HR represents Mr Akio Toyoda’s determination to allow greater stylistic freedom and promote engineering creativity to achieve eye-catching designs and enhanced driving pleasure.

The C-HR boasts distinctive styling that brings newfound dynamism and sensuality to the crossover market. Its diamond architectural theme body with prominent wheel arches emphasises on the crossover’s strength and rigidity. Viewed from any angle, the C-HR’s combination of facetted gemstone-like shapes with fluid surfaces and elegantly integrated detailing creates a delicate balance of precision and sensuality.

The C-HR’s driving dynamics have been calibrated according to Chief Engineer Hiroyuki Koba’s vision of “Response, Linearity and Consistency”. It is powered by a new 1.2-litre turbo engine, with Continuously Variable Transmission system.  Thanks to the meticulous refinement of Toyota’s most recent TNGA platform and its low centre of gravity, the C-HR boasts excellent body control and steering fluidity, in a way that exceeds current standards for a crossover.

The official launch date will be announced at a later timing.

PREVIA AERAS

The Previa Aeras is designed to deliver unrivalled convenience for its drivers and passengers, ensuring a hassle-free and DriveHappy experience. Its distinctive design presents a brand new image concept of refined indulgence, both in a dynamic exterior as well as a luxurious interior. Poised to take the local automotive market by storm, the 7–seater multi-purpose vehicle is packed with features to attract the family oriented audience looking for a more refined drive to complement their lifestyle. With the introduction of the latest Previa Aeras, Borneo Motors now offers a complete range of Toyota MPVs for every segment.

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KING OF MPVS

The Wish continues to be a perennial favourite with Singaporean families. It not only provides generous space to cater to diverse needs, but also delivers impressive performance. The Wish is closely followed by the luxurious Alphard and Vellfire known for their first-class travel experience for the audience that enjoys extravagance and indulgence.

The recent edition to Borneo Motors’ stable, the compact MPV Sienta, is Toyota’s funky Compact 7-seater MPV that guarantees to turn heads. Families can double the fun with the dual power sliding doors for easy access, and various versatile seating configurations to make room for kids’ playthings.

SUVS

The Fortuner raises the bar with commanding power, space and comfort. It also leads its class in ride height, cabin space and road presence. RAV4 stands apart from the rest, on and off the road. It boasts of aggressive design, accentuated by sleek LED headlamps and rear lamps while indulging in an exceptional interior. Borneo Motors Singapore continues to work closely with Toyota to strengthen its SUV line-up.

SEDANS

Built upon the stellar reputation of the Toyota Corolla Altis’ iconic badge, Singapore’s best-selling car, the Corolla Altis represents a triumphant showcase of Toyota’s heritage for the last 50 years.  Borneo Motors also brings you the Camry, the worldwide best-seller with 35 years of success. It offers timeless luxury and comfort for the audience with discerning taste. At an entry level, Toyota Vios offers a little bit of everything, giving customers the endless possibilities for tremendous fun.

WORLD’S BEST-SELLING HYBRID RANGE

Toyota’s vision of a sustainable and responsible mobility solution is embodied in the success of the Prius. Since its inception in 1997, the Prius has sold over 3.7 million* units worldwide. Today, the fourth generation Prius continues to impress with its striking new design, paired with the world-renowned Toyota Hybrid Synergy Drive. The compact Prius C is the only hybrid hatchback in the market perfect for an urban city drive.

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COMMERCIAL VEHICLES

2017 will be another exciting year for commercial vehicles segment with high demand expected in the market. This year, Borneo Motors will be introducing three improvement models complying with Euro 6 emission standards – the Dyna truck, Hiace van and Hilux pick-up truck. On display at the Motorshow is Toyota’s best-selling model – Dyna. The Toyota Dyna comes with a class-leading high payload of 1,820kg, excellent fuel efficiency and spacious interior to fulfil your business requirements. The improved Toyota Dyna is also equipped with airbags for both driver and passenger for enhanced safety. The full range of variants available for Hiace allows you to take your pick from standard to high roofs, as well as manual and auto transmission options to suit business needs. The Toyota Hilux is ideal for customers looking for a pickup truck that comes with both the ruggedness of a commercial vehicle and comfort of a passenger car.

-End-

Company Information

Borneo Motors (Singapore) Pte Ltd is a subsidiary of Inchcape Motors and is the authorised distributor of Toyota in Singapore.
Borneo Motors (Singapore) Pte Ltd, 33 Leng Kee Road, Singapore 159102

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