New mobile devices company to compete with Xiaomi, Oppo in Singapore

You might have not heard this mobile device brand here, but not for long. With the specs and price range of the devices, I think it will be a strong competitor to Xiaomi, Oppo and etc. BTW, it is not a China brand mobile device maker.


I am talking about Kata, the US-based mobile devices maker that had recently started operation in Singapore. They will be launching the Kata i4 on 13th February 2015 (online) at 12 noon sharp.

If you notice the specs, the Kata i4 has a 5-inch screen, Octa-core processor, 16 MPX rear camera and 8 MPX front camera, 2 GB RAM and 32GB storage and the most important thing of all, an affordable pricing (S$358). Check out Press Release for more details.

If you want to see the full specs, head down to their website.

Click Here to Check Out Kata Mobile Phones

It will be available in Singapore through Amazon and Lazada.

Press Release

Kata USA Inc­­­­­ makes inroads in Asia

– set Singapore as regional headquarters
– launch latest smartphone i4

Singapore (10 February 2015) – US-based Kata Inc has set its sights on developing its mobile-devices business in Asia, making Singapore its regional headquarters to spearhead inroads into Indonesia, Malaysia and Taiwan.

Established in the US in 2010, Kata positions itself as a top-notch manufacturer of affordable smartphones and tablets.

Since last October, the company has started operating in Singapore, including a service centre in Irving Road. The Singapore operations are headed by managing director May Chan and general manager Terence Ang.

Now the company is expanding its reach in Singapore with the launch of 10 Kata standalone stores by the end of 2015. The first such retail store will open its doors for business this March in the prime Orchard Road area. The stores will sell Kata smartphones, tablets and accessories.

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“We’re excited to have a retail presence in Singapore which will help build brand awareness for our Kata products. With our high quality and attractive prices, we’re confident that the middle-income local consumers will be receptive to our products and services,” said general manager Terence Ang.

As part of its expansion plans for Asia, the company is also on target to open Kata standalone stores in Indonesia, Malaysia and Taiwan in the second half of 2015.

Currently, Kata has operations in Hong Kong and the Philippines, with a total of 48 standalone stores. It has a particularly strong foothold in the Philippines – its Kata Facebook fan page ( has over 1.1 million followers.

Kata’s products can also be purchased online through Lazada and Amazon for Hong Kong, the Philippines, Singapore as well as Canada and the US.

Kata launches latest smartphone i4

Kata is introducing its first octa-core phone which delivers faster processors, better cameras and bumped-up storage capacities.

Featuring a 5-inch super HD display, the new i4 is packed with top-of-the-line specs. The ultra-speed 1.7GHz octa-core processor lets you enjoy multiple apps simultaneously while the 16MP rear and 8MP back cameras assure perfect photos and high-quality videos.

You can easily store up your enormous files and applications with the 32GB internal storage. The pre-installed KataCloud application further enhances the storage with a free 25GB on KataCloud. As all KataCloud users get a free storage of 10GB, this gives you a total of 35GB of cloud storage.

The USB OTG capability allows easy transfer of files through USB-devices such as flash drive, digital camera, mouse and keyboard.

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How to buy?
Kata is selling the i4 both online (through Amazon and Lazada) and in its retail stores (from March onwards). It is available in black at an affordable price from S$358. The Singapore launch is set on February 13.

Early reviews of i4:
“I give this phone 2 thumbs up!!”

“It is very generous in terms of specs – 2G of RAM, 32GB internal storage and a MTK 6592 octa-core CPU, 16G and 8G shooters”

“We are in awe of the Kata i4 superb design”

About Kata Inc
Kata Inc was established in the US in 2010 as a top-notch manufacturer of affordable smartphones and tablets. For more information, please visit