Challenger is introducing a Game Corner and Android Zone at its flagship megastore in Funan DigitaLife Mall. The gaming corner is like a war zone with camouflage desk and tires! More information in the Press Release.
Challenger introduces refreshing retail concepts to enhance shoppers’ experience
‘Gaming Corner’ and ‘Android Zone’ brings shoppers the ultimate experience per square feet
Singapore, 4 February 2015 – Challenger, the largest home-grown tech retailer continues to redefine extraordinary shopping experience with two refreshing retail concepts at its flagship megastore in Funan DigitaLife Mall. With dedicated floor-space coined as ‘Gaming Corner’ and ‘Android Zone’, shoppers are invited to fully immerse themselves in an interactive experience that satisfies their desire to explore and learn about the products before a purchase.
Record sales of Android devices inspired the first ‘Android Zone’ in tow
With the rising demand and popularity of Android devices, Challenger brings together some of the big names such as Acer, Asus, Fitbit, HTC, Lenovo, Huawei, Samsung and ZTE to pioneer an authentic and innovative ‘Android Zone’ in Singapore.
The heart of the ‘Android Zone’ is the showcase of one of the most comprehensive selection of Android devices in a uniquely branded space spanning a total of 1,100 square feet. Shoppers will be spoilt for choice as they see, touch, feel and experience the possibilities of all the latest and coolest Android devices.
With Android wearables, smartphone, tablets to TV, featured alongside complementary accessories such as headphones and smartphone cases, the ‘Android Zone’ is a one-stop destination for shoppers looking to experience the complete suite of Android products.
Leading the way with the game-changing ‘Gaming Corner’
Gaming is no child’s play, and with 3,000 square feet of retail space dedicated as the ‘Gaming Corner’, this is the place for both casual and enthusiastic gamers looking to experience a little more reality when shopping for gaming solutions.
Displayed in an interactive format resembling a gaming arena, shoppers are invited to try their hands on a wide range of cutting-edge gaming gadgets and peripherals from brands such as Armageddon, ASUS, Razor, Sony Playstation, Steelseries and Xbox.
Gamers who appreciate console-quality gaming gadgets will be thrilled with the sensory experience where they can see for themselves the vivid graphics of the gaming laptop; test out how responsive and intuitive the keyboard and mouse is; and even have a listen to the audio-quality of the headsets.
Another space at the ‘Gaming Corner’ to explore is the purposefully designed Xbox experiential area, where shoppers are encouraged to pick up the console at the different kiosks and get into the thick of a game.
“Challenger recognises the importance of having touch-points in store to allow shoppers to learn and try out new technologies. We don’t want shoppers to step into our stores just to make transaction, we want them to fully experience the products and our service. With the interactive ‘Android Zone’ and ‘Gaming Corner’, we hope to empower and inspire shoppers with the best possible technologies that befit their lifestyle,” said Ms Loo Pei Fen, Head of Marketing for Challenger Technologies Ltd.
Challenger’s megastore store in Funan DigitaLife mall opens daily from 10.30am to 9.00pm. For more information on store location and store opening hours, please visithttps://www.challenger.com.sg/.
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About Challenger Technologies Limited
Incorporated in 1984, listed on the SGX in January 2004, Challenger Technologies Limited operates a chain of IT retail stores known as Challenger, lifestyle retail concepts such as audio specialty store Musica, and IT accessories private label Valore in Singapore. With an extensive network of strategically-located retail stores, Challenger has over half a million ValueClub members. Challenger also owns end-to-end integrated marketing solutions provider, inCall System Pte Ltd and LED signage and services provider, CBD eVision Pte Ltd.