Thanks to Coca-Cola latest #shareawhitechristmas campaign, it snows in Singapore, outside the Santa Christmas Village at Raffles City. Check out how the Finns and Singaporeans react when they saw one another in a totally different climate.
Check out the heart-warming video and if you wish, read the Press Release after that.
Snow falls in Singapore this Christmas
Coca-Cola brings Lapland to Singapore
Coca-Cola has brought the true spirit of Christmas to Singapore through a new campaign designed to facilitate connections between people halfway across the world from one another. The campaign, #shareawhitechristmas, featured falling snow outside the Santa Christmas Village at Raffles City, bringing the weather from Lapland and the magic of Christmas to Singaporeans.
Officially launched on 19 December, the unique video [www.cokeurl.com/shareawhitechristmas] shows Finns and Singaporeans forging new friendships through giving and receiving in the spirit of Christmas.
Commenting on the campaign, Pratik Thakar, ASEAN and APAC Head for Content and Design Excellence at the Coca-Cola Company, said: “This spectacular video brings to life one of the most exciting parts of the festive season, even in the warm climate of Singapore. It’s not just about snow from Finland being brought to Singapore, but also about Finns and Singaporeans engaging in the true spirit of giving. This is what Coca-Cola is all about – sharing happiness.”
The full video can be viewed here: www.cokeurl.com/shareawhitechristmas
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.cocacolacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/thecoca-cola-company
About Ogilvy & Mather
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