Zalora Singapore is now officially on WeChat. You can use the WeChat App to check out the latest fashion. Currently, the first 1,000 users who text “ILoveZALORA” will win something. I have done that and the return message says that the results will be revealed tomorrow (12th November). Go on, try it. More details in the Press Release.
WeChat Celebrates Fashion with ZALORA Singapore Official Account
WeChat and ZALORA enhance shopping experience with Singles’ Day launch and promotion
SINGAPORE, 10 November 2014 – WeChat today announced its collaboration with local online retailer ZALORA, with the launch of ZALORA’s official WeChat account. WeChat users in Singapore can now connect with the brand through the official account, keep up with the latest news and campaigns, and easily navigate ZALORA’s online shopping app using in-built keyword shortcuts, all without leaving WeChat.
“We are excited to partner one of the largest online retailers in Singapore and providing our users with personalized access to ZALORA, sharing with them a whole new shopping experience. With online and mobile commerce on the rise in this region, we strongly believe in the possibilities this collaboration could bring our users, both now and in the future,” said Poshu Yeung, Vice President of International Business Group at Tencent, the company behind the WeChat app.
Dione Song, Marketing Director, ZALORA Singapore said, “WeChat with its huge popularity and reach in the region, is a valuable partner for us to improve mobile shopping experience in Asia. Our presence on WeChat will deepen our engagement with consumers and will allow us to reach them even when they’re messaging on their mobile. By subscribing to our official WeChat account, ZALORA fans can keep an eye out for the latest happenings on ZALORA and enjoy exclusive ZALORA WeChat promotions. This collaboration is a testament of our commitment to provide more mobile shoppers fashion at their fingertips!”
To commemorate the start of this partnership, ZALORA is launching their Singles’ Day (11/11) campaign on their official WeChat account. The first 1,000 fans to text in “ILoveZALORA” on 11 November will win ZALORA vouchers worth S$11, with no minimum spend required. To win, simply:
- Follow ZALORA on their official WeChat account (WeChat ID: ZaloraSG)
- Send a text in saying: “ILoveZALORA”
- First 1,000 people to text wins
The campaign will last from 11AM to 7PM on 11 November. Winners will be notified via ZALORA’s official WeChat account by 6PM on 12 November.
New users to WeChat can easily download the WeChat app on to their Android, iOS, BlackBerry, and Windows Phone devices. For existing users, simply follow ZALORA’s official WeChat account (WeChat ID: ZaloraSG) to start chatting and shopping.
So what are you waiting for? Get ready to shop till you drop this Singles’ day!