Do you feel annoyed when people take out their phones in a cinema? Well, this post is not about it. However, it serves an even deeper purpose about using your phone at the inappropriate time and place.
I love how the advertisement is conceptualized. It started with a video of a car driving along a stretch of road. It is actually a boring scene. Suddenly, all the phones ring at the same time from the cinema goers. The instant reaction is to reach out the phone to take a look. That is when something happened. Check out the video.
Are you in shock? Good, the ad is working. BTW, this ad is by Volkswagen. Nice.
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