LINE Pop-up store to open from 25th Apr to 18th May in Singapore – Postponed

Update (24/Apr/2014): On behalf of LINE Singapore, we regret to inform you that the Opening of LINE Pop-up Store in Singapore at Wisma Atria, scheduled on Friday, 25 April 2014, has been postponed due to an unforeseen circumstance.

LINE Singapore would like to apologise to its Singapore users and fans for this postponement in bringing the LINE experience and seek their understanding as they require some time to resolve the unforeseen logistical issue.

LINE hopes to bring the Pop-up store to Singapore as soon as possible and the exact date will be announced soon.

Fans of LINE, the first LINE Pop Up Store will be in Singapore from 25th Apr to 18th May 2014 at the Grand Steps of Wisma Atria. Get ready to take pictures with LINE character mascots and a Roulette event to redeem LINE merchandise.

Sally, Brown, Cony and Leonard Head Plush Doll

Press Release

LINE Opens First Pop-up Store in Singapore

– From 25th April 2014 to 18th May 2014, indulge in the ultimate LINE experience at the Grand Steps of Wisma Atria!

Singapore – April 11, 2014 LINE, the world’s leading mobile platform, with 400 million users worldwide, is proud to announce its first-ever LINE Pop-Up Store in Singapore. Located at the Grand Steps of Wisma Atria from 25th April 2014 to 18th May 2014, the LINE Pop-up store aims to bring the ultimate LINE experience for everyone to enjoy.

“As LINE’s presence grows in Singapore, we have noticed a demand for LINE merchandise which has only been available through promotional activities. As such, we are proud to bring the LINE pop-up store to Singapore to celebrate our recent achievement of 400 million global users and to meet this demand” said Mr. Simeon Cho, General Manager of LINE Business Development Division, LINE PLUS Corporation.

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Besides showcasing a full-range of LINE’s genuine merchandise, featuring beloved original characters – Brown, Cony, Moon, James, Sally and others, shoppers can look forward to a slew of exciting consumer activities, such as photo-taking opportunities with larger-than-life LINE character mascots and a Roulette event to redeem LINE merchandise.

The LINE Pop-up store has previously been held in countries, such as Malaysia, Thailand, Indonesia and Korea, with phenomenal success and turnout.

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About LINE

LINE, the world’s leading mobile platform, offers free text and voice messaging, voice calling and group chat with up to 100 people, integrated with various interactive elements such as Stickers, Timeline and Official Accounts. Since its release in June 2011, the cross-platform mobile messenger has been releasing a series of add-on apps that range from games to an anti-virus app. Today, LINE has become a hot cultural icon with 400 million users in 230 countries. LINE has also held the coveted No. 1 spot in the ‘free apps’ category of app stores in 60 countries. For more information visit:


LINE PLUS Corporation, the world’s leading mobile platform innovator, is a joint-venture entity between Naver Corporation (former NHN Corporation) and LINE Corporation (former NHN Japan Corporation), newly organized in March 2013. As a global smartphone life platform provider, LINE PLUS services LINE and its family applications to bring together an innovative mobile messaging tool and new communication lifestyle. LINE PLUS Corporation was created to promptly react to the ever-changing mobile messenger market and to strengthen its global business based on the industry expertise of its parent company, which furnishes a wide range of innovative and convenient online services. LINE PLUS Corporation is located in Seoul, Korea. For more information, please visit: