Congrats to Matthew Liu for winning Skyscanner’s “Anywhere and Everywhere” campaign, beating over hundreds of other participants. He will start his trip from 31st March to seven different destinations on six continents, based on suggestions provided by the “Everywhere” function that can be found on Skyscanner’s mobile app. More information in the Press Release.
Young Singaporean Wins Trip Of A Lifetime
Winner of Skyscanner’s Anywhere and Everywhere competition will visit seven destinations in six continents over a three-week period
Singapore, 21 March 2014 – Skyscanner, a leading global travel search site, today named Matthew Zachary Liu, a 25-year-old self-confessed social media junkie, as the winner of its “Anywhere and Everywhere” campaign, beating over hundreds other participants.
Matthew’s reward for winning the competition will be an all-expenses paid trip of a lifetime that will take him to seven different destinations on six continents, based on suggestions provided by the “Everywhere” function that can be found on Skyscanner’s mobile app (available for Android, iOS, Blackberry and Windows Phone devices) and its website.
Matthew will take off from Singapore on 31 March 2014 for his three-week journey, where he will also partake in various activities synonymous with these places. With the help of a cameraman who will be accompanying him during the trip, Matthew will post photos and videos of himself enjoying these activities on the campaign website.
Jeremy Bek, Skyscanner’s Head of Country Marketing for Asia Pacific (APAC), said, “For this phase of the “Anywhere and Everywhere” campaign, we received over hundreds of quality submissions from people from all walks of life, wanting to win the trip of a lifetime. Our panel of judges had a tough time coming up with the shortlist of ten finalists for the public to vote. Congratulations to Matthew for having won the chance to do something that most of us can only dream of.”
“Anywhere and Everywhere” is our first-ever marketing campaign in this region. Since we launched the campaign in mid-February, the response from the public has been overwhelming. It has driven greater awareness of Skyscanner, the most powerful travel search available, and demonstrated to travellers how easy it is to book their flights, hotels and car hire”, he added.
Members of the public will not be left out during Matthew’s sojourn around the world. From the moment Matthew takes off for his trip to the time he returns to Singapore, they will be able to interact with him through the campaign website, and also suggest some of the things that he should do while he is at each destination. In addition, the public can place themselves in the ‘selfies’ that Matthew will post at each stop. Seven participants with the most creative entries, together with the highest number of votes or ‘likes’, will each win two air tickets to any one of the destinations that Matthew visits during his trip.
Matthew Liu said, “One of the things that I strongly believe in life is that I must try or do something new every day. Winning this competition by Skyscanner will make it possible for me to not only visit some of the most exotic places in the world, but also the opportunity to experience many different things during this journey. For an adrenalin junkie like myself, the fact that I will not know where my destination is going to be, or what I will have to do in these places, is both exciting and scary. I simply cannot ask for more.”