Canon debuts IXUS 155 in time for Singapore IT Show

For those looking for a compact and affordable point and shoot camera, check out Canon IXUS 155. This 20 MPX camera is available in blue, silver and pink colors and is available at a RRP of S$199 from 27th February.

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Press Release

Canon unveils the eye-catching IXUS 155 ahead of Singapore IT Show

SINGAPORE, 18 February 2014 – Canon has launched the IXUS 155, its latest ultra-compact camera, just in time for Singapore’s IT Show on 27 February to 2 March, 2014. The IXUS 155 takes 20-megapixel resolution photos with the improved DIGIC 4+ image processor and is available in the season’s hottest dazzling blue colour, as well as silver and burnished pink.

“The latest IXUS 155 is the perfect embodiment of style and substance, with great optics and enhancements to deliver crisp, clear images. It is also styled to match the fun and colourful personalities of its users,” said Edwin Teoh, Assistant Director for Consumer Business Marketing, Canon Singapore.

Sophistically Designed for High Performance

Dressed in a smooth aluminum front cover with a special mirror treatment around its lens, the IXUS 155 features a 20-megapixel CCD sensor with 10x optical zoom which can be doubled to 20x with ZoomPlus technology.

Powered by Canon’s DIGIC 4+ imaging processor, the improved Intelligent IS assures the user of crisp, sharp images and videos. Blurred images caused by shaky hands will be a thing of the past. Improved startup and Auto Focus (AF) speeds significantly reduce shooting time lag, and AUTO mode for full resolution allows for continuous shooting until the SD card memory is full. The new IXUS 155 is also capable of capturing High Definition (HD) videos at 25p.

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The IXUS 155 also incorporates the Smart Auto feature which allows the camera to automatically assess up to 32 scenes (such as Sunset, Backlit, or even moving subjects) and automatically adjust the exposure to capture that perfect shot.

Pricing and Availability

The new IXUS 155 is available in blue, silver and pink colors and is available from 27 February at Canon authorised dealers at a recommended retail price of S$199.

About Canon Singapore Pte. Ltd.

Canon is a global leader in photographic and digital imaging solutions.  Canon Singapore Pte. Ltd. is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company leads 18 other countries including subsidiaries in India, Malaysia, Thailand and Vietnam. The parent company Canon Inc has a global network of close to 300 companies and employs close to 200,000 people worldwide.  It is dedicated to the advancement in technology and innovation and commits about 10% of its total revenue each year to R&D.  Canon is consistently one of the top few companies to earn the most number of patents over the last 20 years.  As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.  More information is available at www.canon.com.sg

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