Vivienne Tam partners WeChat bringing Users to Mercedes Benz Fashion Week

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Vivienne Tam announces its partnership with WeChat and she is going to bring registered users globally to witness the Mercedes Benz Fashion Week via the WeChat app. And guests who download the app and add VTAMFASHION as a contact, will be privy to exclusive updates, can participate in a real-time group chat during the show and have access to other exciting opportunities.

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Press Release

VIVIENNE TAM BRINGS MERCEDES BENZ FASHION WEEK TO GLOBAL AUDIENCE WITH WECHAT

(New York, NY) — February 3, 2014. At the forefront of technology and fashion integrations, and following successful collaborations with Hewlett Packard, Square and Monster, Vivienne Tam is proud to announce its partnership with WeChat, bringing the world’s fastest growing and innovative social communications app with over 100 million registered users internationally, to Mercedes Benz Fashion Week.

At Vivienne Tam’s Fall 2014 runway show, guests who download the free WeChat app and add VTAMFASHION as a contact, will be privy to exclusive updates, can participate in a real-time group chat during the show and have access to other exciting opportunities. “We are excited to partner with the iconic Vivienne Tam brand to provide a new interactive experience for the New York Fashion Week audience,” says Jameson Hsu, GM of WeChat USA. “By adding Vivienne Tam’s official account on WeChat, users can step into her world of fashion and receive exclusive photos, video and audio messages directly on their smart phones.”

To celebrate the partnership, Tam has designed four sets of customizable chat wallpapers that WeChat users can choose from to decorate and accessorize any of their chat conversations, as well as a limited edition iPhone 5/5S case inspired by her Fall 2014 collection, which will be gifted to guests at the upcoming show on February 9th at Lincoln Center, which will be live streamed at newyork.mbfashionweek.com/live

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. Those not at the show also can participate by downloading WeChat and adding VTAMFASHION as a contact, to receive behind-the-scenes photos and audio messages from Vivienne Tam herself as well as close ups of the collection. Moreover, all WeChat users are eligible to win 2 highly coveted VVIP front row seats with pre- and post- show backstage access and aspiring models can compete for an unprecedented chance to walk the runway in the show itself. Submissions for the model contest will close on February 5, 2014 and the VVIP seats promotion will end February 6, 2014. Winners will be notified February 6, 2014.

“In the fast-paced fashion world, WeChat with its all-inclusive platform, allows me to reach a global audience and provides instantaneous feedback,” remarks Tam. “We are always looking for innovative ways to grow with technology and WeChat lets me bring the fashion week experience from a designer’s lens to a wider audience – from the touch of my fingertip to yours!” To download WeChat gratis, go to www.wechat.com.

MORE ABOUT VIVIENNE TAM
Vivienne Tam is an international designer known for her culture-bridging, East-meets-West approach to design as well as pioneering global collaborations marrying fashion with technology. Vivienne Tam effortlessly blends her cultural roots with a modern design vocabulary recognized for its artistry. She is the author of the award winning book China Chic and pieces from her collections are housed in the permanent archives of the world’s most prestigious museums including the Metropolitan Museum of Art in New York and the Victoria and Albert Museum in London. Her collections can be found in 30 freestanding retail stores and over 100 specialty and department stores worldwide. For more information, please see www.viviennetam.com. Follow Vivienne Tam on Twitter: @VIVIENNETAM and Facebook: https://www.facebook.com/viviennetamnyc.

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MORE ABOUT WECHAT.COM
WeChat envisions and innovates new ways for people to connect, communicate and share. A mobile social communication app designed for smartphone users, WeChat is the world’s fastest growing social app with over 100 million registered accounts internationally. WeChat empowers users in fun and dynamic ways by bringing together messaging, social communication and gaming in one seamless, interactive experience, with comprehensive privacy and security settings that can be tailored as needed.

WeChat is an all-in-one app that enables users to add friends with several innovative features. These include highly convenient and reliable QR code scanning, phonebook and location based connection services such as “Hold Together”, “People Nearby” and “Shake.” The platform facilitates social interaction with real time “WalkieTalkie”, “Voice Call” and “Video Call.”

Supported on data networks and WiFi, WeChat makes it easy to stay connected with friends and colleagues anywhere, anytime. Users can choose to communicate and share photos one-on-one, or within their closed social network through “Moments.” The popular WeChat Sticker Shop has a variety of fun animated emoticons to express any emotion. Also, with a host of popular WeChat Games, users can play and challenge their friends on the move, share scores and even find competitors nearby. WeChat is available free for download on Android, BlackBerry, iOS, Symbian and Windows operating systems.

Learn more about WeChat and download the app at www.wechat.com.

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