Sony Opens Latest Store in nex Mall on 25th January 2014

Sony will open its latest Sony Store on 25th January 2014 (Saturday) at nex mall. It is located at Level 3 #03-21. It will spread across a floor space of 3,240 and will display Sony’s latest range of products and accessories. More information in the Press Release.

Sony Store in nex mall - store front

The rest of the pictures can be found HERE.

Press Release

Sony Opens Latest Store in nex Mall

New store caters to residents living in the heartlands and will feature the latest products

(SINGAPORE, 20 January 2014) – Sony Electronics will be opening its latest Sony Store in the bustling nex mall on 25 January 2014, making it the latest direct-to-consumers sales point to be managed exclusively by Sony, alongside its other stores located in Isetan Orchard, Bugis Junction, IMM and Changi Airport Terminal 3.

Located at Level 3 Unit 21 (#03-21) and spread across a huge floor space of 3,240 square feet, the Sony Store at nex will display the latest range of Sony products and accessories, with interactive displays and demonstrations for the general public to experience the products first-hand and see how they complement their entertainment, computing and imaging needs. A highlight of this store will be the Digital Imaging experiential corners where customers will be able to test out the macro and self-portrait functions of the cameras in specially designated areas. There will also be a photo gallery to showcase photographs taken with Sony cameras. And if you’re looking for the latest televisions, the new Sony Store will also showcase the largest display of BRAVIA televisions to satisfy every needs and budget.

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Featuring a comprehensive and eclectic mix of over 360 specialty shops and restaurants, nex is the largest mall in the northeast region of the country and is positioned as the lifestyle hub for those living outside of the city.

Atsushi Endo, General Manager, Singapore Marketing Centre, Sony Electronics (Singapore), said: “We are very excited to bring the latest Sony products to more customers, with the opening of our latest Sony Store at nex. At Sony, we believe that innovation and technology go hand in hand with one’s lifestyle. At this new store, Sony will continuously offer products that elicit more smiles and surprises to all our customers. We have conceptualised this store for our customers to feel and enjoy our latest innovations for themselves.”

The new Sony Store at nex will be opened daily from 10.30am to 10.00pm and will also serve as a service collection centre for Sony products (excluding PlayStation® & Sony Xperia products).


About Sony Electronics (Singapore) & Sony South East Asia

Sony Electronics (Singapore) was established on 1st October 1999 with business activities comprising engineering and manufacturing, sales and marketing, and logistics and information systems.  As part of Sony Electronics (Singapore), Sony South East Asia is responsible for the marketing and sales of consumer products in Singapore, as well as for business and professional products in Singapore and other countries in the South East Asia region. It also handles export business for consumer products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the consumer electronics market. For more information on Sony’s products and services in Singapore, please visit

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