Casio opens G-Factory PREMIUM store at The Shoppes of MBS

Casio has opened a G-Factory PREMIUM store at The Shoppes (MBS). It is the first in the World and that means if you are in Singapore, you will be the first in the world to experience it. More details in the Press Release. Here is the address: The Shoppes of Marina Bay Sands, 2 Bayfront Avenue, unit B2-90.

casio-g-factory-premium
From left: Triple World Drivers’ Champion, Sebastian Vettel, Mr. Shunichi Watanabe, President and CEO of Marina Bay Sands, George Tanasijevich and Mr. Sezai Hiroyuki, General Manager, Timepieces Division

As you can see, Sebastian Vettel was there for the opening. Check out another picture of him.

Sebastian Vettel with G-Factory PREMIUM staff
Sebastian Vettel with G-Factory PREMIUM staff

Press Release

CASIO OPENS WORLD’S FIRST G-FACTORY PREMIUM STORE IN SINGAPORE

To celebrate this momentous occasion, Sebastian Vettel from the Infiniti Red Bull Racing Formula One Team will make a special appearance at the opening of the G-Factory PREMIUM store

Singapore, 19 September, 2013 – Casio, the leading manufacturer of consumer electronics, opens its first ever G-Factory PREMIUM store at the official launch today with Infiniti Red Bull Racing Formula One Team driver and Triple World Drivers’ Champion, Sebastian Vettel. As part of their ongoing retail expansion strategy, the new G-Factory PREMIUM store is located at The Shoppes at Marina Bay Sands catering to discerning, affluent individuals in Singapore.

“The first-of-its-kind in the world, the G-Factory PREMIUM store gives our customers a unique luxury shopping experience. Casio Singapore is very excited to introduce the G-Factory PREMIUM concept as we expand our range of high-end, premium line-up of timepieces in Singapore. Our brands, such as the luxury-line OCEANUS, the metal composite MT-G and MR-G are produced proudly in Yamagata, Japan”, said Mr. Watanabe Shunichi, Managing Director, Casio Singapore.

To celebrate this momentous occasion, Sebastian Vettel from the Infiniti Red Bull Racing Formula One Team will make a special appearance to officially open the G-Factory PREMIUM store.

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“I am happy to be here today to take part in the launch of the new G-Factory PREMIUM store,” said Sebastian Vettel. “At the race track its all about timing and precision, every second counts and you need to have technology that you can rely on. And so we look forward to the newest and latest Casio EDIFICE timepieces”.

The bold and sophisticated G-Factory PREMIUM store offers a top-tier range of brands including the elite line of OCEANUS timepieces. The pinnacle of style and substance, the OCEANUS combines cutting edge technology, such as Multi Mission Drive, Tough Movement, Tough Solar and Wave Ceptor Multi Band 6, housed within a titanium case and a scratch resistant sapphire glass, making it a versatile and the most indulgent line out of all the timepiece brands.

The G-Factory PREMIUM will also showcase the MT-G and MR-G range of timepieces. Developed one-year after the legendary G-SHOCK by the ‘Father of G-SHOCK’, Mr. Kikuo Ibe, the metal G-SHOCK MT-G and MR-G utilises metal and composites that provide the highest level of protection, combined with G-SHOCK’s legendary toughness and shock resistance.

Consumers can also look forward to the EDIFICE and SHEEN range of watches at the G-Factory PREMIUM. The highly popular EDIFICE range of watches — particularly those designed in partnership with Infiniti Red

Bull Racing Formula One Team — is the perfect complement to any occasion and individual style. Female consumers will also have the opportunity to get their hands on the latest SHEEN timepieces, designed with Swarovski® elements, making it a perfect accessory to a modern woman’s lifestyle.

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The G-Factory PREMIUM store will be open today at The Shoppes of Marina Bay Sands, 2 Bayfront Avenue, unit B2-90.

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ABOUT CASIO
Casio Computer Co., Ltd. is one of the world’s leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. Today, Casio’s offerings include timepieces, digital cameras, electronic dictionaries, calculators, musical instruments, system equipment, and others. The Casio Group employs more than 11,000 people worldwide, shipping over 100 million products per year, with net sales of 297 billion yen (approx. US$2,798million) in the fiscal year ended March 2013. News and product information from Casio is available at http://world.casio.com

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