Yesterday, I attended the preview of Sony Cyber-Shot RX100 II compact camera in Singapore. Here is a blog post on my first encounter with it. The Sony Cyber-Shot RX100 II will be available from 7th August at a RRP of S$999. Read on for the Press Release.
Here is the Press Release. If you are interested in the Specifications, click HERE.
New Cyber-shot™ RX100 II featuring new Exmor R™ CMOS sensor adds better low-light images, Wi-Fi/NFC and tilt LCD
- Enhances the hugely popular RX100 with enhanced picture quality and convenient new features
- New 20.2 effective megapixel back-illuminated Exmor RTM 1.0-type CMOS sensor boosts sensitivity for better low-light images
- Wi-Fi and easy One-touch smartphone connection with NFC
- Add accessories with Multi Interface Shoe and Multi Terminal
- 3.0-type White Magic™ LCD tilts up or down
- Full HD 24p/25p movie for rich, cinematic video footage
- TRILUMINOS™ Colour for richer, more natural colours
(SINGAPORE, 01 August 2013) – The new Cyber-shot™ RX100 II from Sony puts even more shooting power in your pocket. Sleekly styled in strong, light aluminium, it’s a perfect travel partner for quality-conscious photographers who seek DSLR-style images from a pocket camera with generous control options.
Building on the superb picture quality of the multi-award winning RX100, the new camera now delivers even better results whether you’re shooting indoors or at dusk without a flash. The newly developed back-illuminated Exmor R™ 1.0-type CMOS sensor increases sensitivity while reducing picture noise in tricky low-light scenes. Combined with the exceptional f1.8 Carl Zeiss Vario-Sonnar T* lens, you’ll see the difference with exceptionally crisp, natural stills and Full HD video in any shooting situation – from parties to night-time landscapes.
Wi-Fi makes it easy to connect the camera wirelessly with your smartphone and transfer photos or videos for easy sharing. It’s also the first ever camera from Sony with NFC (Near Field Communication) technology, giving the extra convenience of One-touch connection with Android smartphones and tablets. There’s no set-up needed — simply touch your mobile device against the RX100 II and a wireless connection is made instantly. One-touch Remote even lets you trigger shutter release from your smartphone — great for group shots when you don’t want to be left out of the action.
The camera’s enthusiast appeal is further enhanced by a new Multi Interface Shoe and Multi Terminal. Expand your photographic capabilities by attaching optional accessories – including an electronic viewfinder, powerful external flash and stereo microphone – via the versatile Multi Interface Shoe. The Multi Terminal also allows the addition of other options such as a shutter-release remote controller.
The bright, detail-packed 3.0-type White Magic™ LCD now tilts up and down, giving greater freedom to compose shots in comfort. Hold the camera high up to reach over crowds, or get down low and see things from the perspective of pets and children.
Compatibility with TRILUMINOS™ Colour technology ensures even richer, more natural colour reproduction with the new generation of BRAVIA televisions featuring TRILUMINOS™ Display.
Full HD video modes are expanded with the addition of 24p/25p shooting for smooth, cinematic movies. Other refinements include a step zoom function that’s accessible via the camera’s customisation menu. Instantly choose from five popular focal lengths using the control ring – 28mm, 35mm, 50mm, 70mm or 100mm: it’s an intuitive alternative to zooming in and out when you’re in a hurry.
The PlayMemories Mobile app has been updated to enable the One-touch capabilities of the RX100 II, and also now features an enhanced user interface. It is available now for free from the Google Play store for all Android smartphones.
Introduced in June 2012, the Cyber-shot™ DSC-RX100 is world’s first compact fixed-lens camera with a 1.0-type 20.2 effective megapixel sensor. Since 1 July 2013, the price of the RX100 has been reduced from S$999 to S$849.
The new Cyber-shot™ RX100 II digital compact camera from Sony will retail for S$999 at selected Sony stores and authorised outlets from 07 August 2013.
About Sony Electronics (Singapore) & Sony South East Asia
Sony Electronics (Singapore) was established on 1st October 1999 with business activities comprising engineering and manufacturing, sales and marketing, and logistics and information systems. As part of Sony Electronics (Singapore), Sony South East Asia is responsible for the marketing and sales of consumer products in Singapore, as well as for business and professional products in Singapore and other countries in the South East Asia region. It also handles export business for consumer products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the consumer electronics market. For more information on Sony’s products and services in Singapore, please visit http://www.sony.com.sg/
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolises the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.
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