Yesterday, I attended the opening of the Dell Exclusive Store in Funan. Most of you who are familiar in Funan will know that Dell’s store actually existed for a long time already (known as Dell Direct Store previously). You are right. Dell redesigned the store and it is spanking new now.
Here is a look at the old Dell Store
Notice the differences? Go check the new store out if you have time. Here is the Press Release
Dell’s redesigned Exclusive Store at Funan Mall delivers a new brand experience
SINGAPORE, May 16, 2013 – Dell today reopened the Dell Exclusive Store at Funan DigitaLife Mall, following an intensive make-over to deliver a new, refreshed concept store that sports simpler, contemporary yet bolder interior designs.
Aimed at creating a more consistent global brand and shopping experience for its customers, the new look takes on a distinctive customer-centric approach, complete with experience suites that allow customers to experience technology as they would in real life. The Funan store is the first Dell Exclusive Store in the world to adopt the company’s new global retail brand guidelines.
“Along with our purpose to deliver innovative products and give customers both performance and value in a single package, Dell also places high priority in providing a fulfilling product purchase experience for our customers,” said Chue Chee Wei, managing director for Dell’s Commercial Business, Singapore and Malaysia. “Dell’s new store design brings a great shopping experience to our customers, whether you have a specific product in mind, or just casually browsing.”
The Dell Exclusive Store at Funan is open from 11am to 9pm daily, and measures 1356 square feet in floor space.
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.
Dell is a trademark of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others.
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