Microsoft Surface RT available in Singapore now

Microsoft Surface RT has finally arrived yesterday evening at Challenger. For those who are the first to get the Surface RT, I am sure you will be happy to get the extra goodies. Here is the official Press Release for the Surface RT in Singapore.

microsoft-surface-sg

For pricing information, you can check out my previous post here. Here is the Press Release

Press Release

Microsoft Surface RT Comes to Singapore

First South East Asia market to launch the highly-anticipated device from Microsoft

SINGAPORE — APRIL 5 — Microsoft today announced that the highly-anticipated Microsoft Surface RT is now available for purchase in Singapore.

Surface RT is designed to set the ultimate stage for Windows RT and represents exceptional value, providing an immersive entertainment experience and a foundation for getting things done. With a starting retail price of S$668, Surface RT will be available at 20 Challenger stores starting today.

“The Surface RT is inspired by Microsoft’s ambition as a services and devices company. Surface RT represents exceptional value with its cutting edge design, uncompromised usability and power features that will enable users to see more, share more and do more. And today we’re really excited to unveil the Surface RT in Singapore,” said Helene Auriol, Managing Director, Microsoft Singapore.

Surface RT is best described as a tablet with some laptop capabilities that weaves productivity and mobility into one beautiful product. It is great for those looking for all-day battery life* and an entertainment-first experience with the ability to still get work done. Additionally, Surface RT will be equipped with Microsoft Office Home & Student 2013 RT at no additional charge, providing a complete Office experience which include Word, Excel, PowerPoint and OneNote, and allows users to get work done, anywhere, anytime.

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The Surface family of PCs represents an extension of the Windows experience, letting customers work, play and connect with the people who matter to them. Surface lets customers transition between entertainment and creation seamlessly.

It offers an ultra-light durable casing and an integrated kickstand and covers that allow customers to be productive anywhere, as well as a full-sized USB port and microSDXC card slot for additional storage and a 16:9 widescreen high-definition display that make it optimal for viewing and sharing content easily**.

Challenger will be the sole launch retailer for Surface RT, and its flagship store in Funan DigitaLife Mall will see the sale of the first Surface RT in South East Asia today from 7.00pm.

Ben Tan, Chief Operating Officer of Challenger said: “We view Surface RT as a game changer for the mobile computing market in Singapore, and we are confident that it will appeal to our customers who are looking for a great companion device for their lifestyles.”

Advances in Industrial Design

Conceived, designed and engineered entirely by Microsoft employees, and building on the company’s 30-year history manufacturing hardware, Surface represents a unique vision for the seamless expression of entertainment and creativity. Extensive investment in industrial design and real user experience includes the following highlights:

VaporMg: The casing of Surface is created using a unique approach called VaporMg (pronounced Vapor-Mag), a combination of material selection and process to mold metal and deposit particles that creates a finish akin to a luxury watch. Starting with magnesium, parts can be molded as thin as .65 mm, thinner than the typical credit card, to create a product that is thin, light and rigid/strong.

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Integrated Kickstand: The unique VaporMg approach also enables a built-in kickstand that lets you transition Surface from active use to passive consumption – watching a movie or even using the HD front- or rear-facing video cameras. The kickstand is there when needed, and disappears when not in use, with no extra weight or thickness.

Touch Cover: The 3 mm Touch Cover represents a step forward in human-computer interface. Using a unique pressure-sensitive technology, Touch Cover senses keystrokes as gestures, enabling you to touch type significantly faster than with an on-screen keyboard. It will be available in a selection of vibrant colors. Touch Cover clicks into Surface via a built-in magnetic connector, forming a natural spine like you find on a book, and works as a protective cover. You can also click in a 5 mm-thin Type Cover that adds moving keys for a more traditional typing feel.

Software takes center stage: Surface sports a full-sized USB port and a 16:9 aspect ratio – the industry standard for HD. It has edges angled at 22 degrees, a natural position for the PC at rest or in active use, letting the hardware fade into the background and the software stand out.

More details and Surface RT pricing information are available at http://www.Surface.com/sg, the Surface Blog and Surface on Facebook.  Additionally, Follow Surface on Twitter for additional updates.

* Up to 8 hours
** Cover colors vary by market and sold separately.

*** Surface RT will come pre-installed with Office Home & Student 2013 RT preview, but will automatically receive the final release a few days after first use. For more information, visit http://office.microsoft.com/en-sg/home-and-student/office-home-student-rt-FX103790095.aspx

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About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

About Challenger Technologies Limited
As Singapore and Malaysia’s leading IT retailer, Challenger is a household name spanning 30 years of business. With an extensive network of over 30 strategically-located retail stores, Challenger is well-poised to serve its 400,000 and growing base of members.