StarHub rebrands online music store to Music Anywhere, collaborates with KKBOX

StarHub today rebrands its 3 years old online music store to Music Anywhere and it has collaborated with KKBOX to offer more digital music to users. Currently, the launch date is set to April 2013. Music fans in Singapore are invited to register their interest at www.starhub.com/music from today.

StarHub Music Anywhere

They have engaged popular Taiwanese group Mayday to grace today’s event. And to celebrate the unveiling of Music Anywhere and partnership with KKBOX, StarHub will be offering Music Anywhere users the chance to get up close and personal with Mayday as well as other popular artistes from Hong Kong and Taiwan later this year. More details will be announced in due course.

Here is the Press Release.

Immersive music experience with StarHub Music Anywhere

StarHub to expand its suite of digital music offerings in collaboration with KKBOX
Exclusive perks for Music Anywhere users

Singapore, 5 March 2013 – StarHub today announced the rebranding of its three-year-old online music store as ‘Music Anywhere’, to coincide with the expansion of its digital music offerings in collaboration with KKBOX, the leading provider of digital music subscription services in Asia.

A key feature of StarHub’s revamped online music store is KKBOX’s music streaming service. Come April this year, StarHub’s Music Anywhere will offer music lovers easy access to KKBOX’s extensive catalogue of songs – over 10 million of them from 500 international and local music labels – across their computers and mobile devices, anytime and anywhere.

“Our focus for the year is on growing our business by collaborating with strategic partners who are market leaders in their respective industries, such as KKBOX. These collaborations allow us to pool together expertise, skills and resources with partners to create win-win business models as well as bring benefits to our consumers speedily,” said Ms Lin Shu Fen, Vice President of Home Solutions, StarHub. “We are pleased to have KKBOX, a leading music and entertainment service provider in Asia, on board with us to bolster StarHub’s suite of digital content as well as offer exciting perks to delight our Music Anywhere users.”

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KKBOX music service

“KKBOX’s 2013 debut in Singapore speaks volumes for its popularity across Asia, where technological advancements are changing the way people listen to and use music,” said Mr Chris Lin, Chief Executive Officer and Co-founder, KKBOX. “Our vision is to bring people together around their shared passion for music in a way that is affordable, highly accessible and enjoyable. Through our partnership with StarHub, a leading info-communications company in Singapore, KKBOX is extending its successful business model from Taiwan to Singapore so as to offer a 360-degree music experience to consumers here, anytime, anywhere.”

Founded in Taiwan, KKBOX is the leading Asian music and entertainment service provider that brings people together and closer to their favourite artistes and music by offering its users unique features such as ‘Listen With’ and ‘Rolling Lyrics’.

  • ‘Listen With’ is KKBOX’s interactive social networking platform for music fans to chat with other listeners, celebrities and DJs while tuning in to what they are listening. Among the celebrities taking part in “Listen With” is the popular Taiwanese band Mayday, who set a record by attracting 50,000 listeners when they hosted a show on KKBOX late last year.
  • ‘Rolling Lyrics’ turns users’ handset into a mobile jukebox, displaying lyrics that scroll according to the rhythm and tempo of the song for the ultimate karaoke experience.

Exclusive perks for Music Anywhere users

StarHub will offer users an immersive entertainment experience, from catching up on celebrity news and watching music-related content on-the-go with Music Anywhere, to getting a chance to attend music concerts and meet-and-greet sessions with popular artistes. With Music Anywhere, they can continue to buy Connecting Tones or DRM-free music tracks as a full song or ringtone directly on their mobile handset. They can also download a full song or an entire music album on their computer.

To celebrate the unveiling of Music Anywhere and partnership with KKBOX, StarHub will be offering Music Anywhere users the chance to get up close and personal with Mayday as well as other popular artistes from Hong Kong and Taiwan later this year. More details will be announced in due course.

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While Music Anywhere will be launched in April 2013, music fans in Singapore are invited to register their interest at www.starhub.com/music from today, to receive updates about pricing and availability. Music Anywhere will be available to all customers regardless of which mobile operator or broadband service provider they are connected to. All they need to do is to sign up for a free Hub iD account with StarHub.

For more information, please visit www.starhub.com/music.

About StarHub

StarHub is Singapore’s fully-integrated info-communications company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates a HSPA+ mobile network that delivers up to 42Mbps for downlink to complement its nationwide GSM network, and an LTE network that provides connection speeds of up to 75Mbps in key business areas. It also manages an island-wide HFC network that delivers multi-channel pay TV services (including HDTV, Internet TV and on-demand services) as well as ultra-high speed residential broadband services. StarHub operates an extensive fixed business network that provides a wide range of data, voice and wholesale services. Over Singapore’s fibre-based Next Generation Nationwide Broadband Network, StarHub offers a broad range of home and business broadband plans along with a host of advanced media-rich value-added services.

Launched in 2000, StarHub has become one of Singapore’s most innovative info-communications providers, and the pioneer in ‘hubbing’ – the ability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since October 2004, is a component stock of the Straits Times Index and the MSCI Singapore Free Index. Visit www.starhub.com for more information.

About KKBOX

KKBOX is the leading provider of digital music subscription services in the Asia region, featuring over 10 million music tracks from over 500 major and local music labels and publishers. It also hosts the largest Chinese music library in the world. KKBOX offers unlimited and on-demand music; with a single monthly subscription fee, subscribers can stream music online and cache songs on their PCs and smartphones for offline access. The service is available in Taiwan, Hong Kong, Singapore and Malaysia, where most of the region’s pop-music stars and hit songs are produced and marketed.

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The vision of KKBOX is to bring people together around their shared passion for music in a way that is affordable, accessible and enjoyable. It is committed to becoming the leading music platform for bringing people together and closer to their favorite artists and music. The service covers an online music library and a print music magazine, offering a rich collection of editorials, exclusive artist interviews, entertainment news and community features to attract and keep users attached to the service. With its music charts and annual Digital Music Awards, KKBOX has become the most influential benchmark for pop music in the Greater China region.

KKBOX initially launched in Taiwan in 2004, and the expansion to Hong Kong in 2009 has resulted in steadily increasing subscriptions. With this success, in December 2010, Japan’s telecoms giant, KDDI Group, acquired a majority share of KKBOX’s outstanding stocks; in March 2011 KKBOX accepted investment from HTC, the global leader in smartphone innovation and design. With its advanced product technology and strategic equity partnerships, KKBOX is aggressively expanding to Japan and other Asian markets.

Visit www.kkbox.com for more information.