GE Debuts G100 and E1410SW in Singapore

General Imaging (GIC), the worldwide exclusive licensee of GE branded digital cameras, debuts the GE G100 and GE E1410SW today. The G100 is a prosumer camera while the E1410SW is in the Power series. The G100, available in black, red or white, sells at SRP of SGD$299.00 while the E1410SW, available in black, brown, red or champagne, sells at SRP of SGD$279. More information after the break.

All New GE Digital Cameras Now in Singapore

G100 and E1410SW Loaded with Advanced CMOS technology and must-have features at outstanding value

SINGAPORE, March 15, 2012 – General Imaging (GIC), the worldwide exclusive licensee of GE branded digital cameras, today debuts the GE G100 and GE E1410SW, its latest additions to the picture perfect GE Pro and Power Series lines. These two flagship cameras deliver advanced Aptina™ A-Pix™ CMOS pixel technology and high performance with must-have features for the value-conscious consumer.

“Singapore is one of Asia’s fastest growing digital camera markets that cater to a dynamic and diverse range of camera users from the everyday photographers to photography enthusiasts. We are very excited to officially introduce our flagship products in Singapore and address increasing demand for feature-packed and value-laden camera products for everyone,” said Hiroshi Seki, President and C.O.O., General Imaging (Asia) Co. “Today’s launch is a milestone for the company and underscores General Imaging’s commitment to provide camera products that deliver high quality photo and videos for discerning consumers at an unmatched value,” added Seki.

The GE G100 and GE E1410SW from the Pro and Power Series lines respectively boast of technologies that allow: increased shutter speed, the ability to continuously shoot in high speed (10fps), advanced high-performance 1080p HD video recording capabilities and enhanced light sensitivity for sharper photo images with vibrant color in low light conditions. The GE G100 and GE E1410ESW continue to redefine high performance in the bridge and ultra-compact camera categories at unbeatable value.

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GE G100

General Imaging continues to redefine the bridge or ‘pro-sumer” camera market and builds on last year’s highly successful, market-defining GE X500 with the new G100.

The G100 the perfect choice for the photography enthusiast moving from a traditional point-and-shoot to a more powerful camera, the G100 is a compact bridge camera with a 28mm Wide Angle lens in the mega zoom category. A unique form factor for the GE Digital Camera line, the G100 incorporates 15X optical zoom and 14 megapixels in a sleek design. Aptina™ A-Pix™ CMOS pixel technology allows the G100 to shoot high-speed photos (10 frames per second) and advanced high-performance 1080p HD video. A built-in HDMI port allows users to connect the camera to an HDTV for instant group sharing. The G100 is equipped with over 30 different shooting modes and all the must-have features GE digital cameras are known for, such as a large 3-inch high-resolution LCD, Optical Image Stabilization and a 3200 ISO for more light sensitivity. Multi-Exposure, Object Tracking and improved HDR+ with image blending are all included. Available in black, red or white, the G100 sells at SRP of SGD$299.00.

GE E1410SW 

GE E1410SW is from GE’s Power Series which delivers power features for the everyday photographers. Featuring advanced Aptina™ A-Pix™ CMOS pixel technology, the E1410SW delivers distinct performance enhancing features to the GE camera line including: increased shutter speed, continuous high speed shooting (10 frames per second), full-resolution, high-performance 1080p HD video recording, and improved High Dynamic Range to name a few.

The E1410SW  is  the ideal “go anywhere camera,” the ultra-compact E1410SW boasts 14 megapixels and 10X optical zoom and is housed in a sleek and stylish design measuring only .7-inches thick. With Aptina™ A-Pix™ CMOS pixel technology, the E1410SW can capture sharp, multi-burst photos with increased shutter speed. The camera features a large 3-inch LCD, powerful long zoom and wide-angle lens accompanied by enhanced light sensitivity, which provides the best quality still images with the ability to take advanced, high-performance 1080p HD video. The E1410SW is available in black, brown, red or champagne sells at SRP of SGD$279.00.

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Distributed in Singapore by C2O Corporation, the GE G100 and GE E1410SW, along with GE’s full line of camera products are available at all leading technology and camera stores island-wide.

About General Imaging

Based in Gardena, Calif with its Asia headquarters in Hong Kong., General Imaging is the worldwide exclusive licensee for GE branded digital cameras. Unveiling its first cameras in March 2007, General Imaging has set a new precedent for high-quality, feature-rich cameras that offer excellent value, including the industry’s first point-and-shoot camera with a retractable USB plug. For more information about the entire line of GE brand digital cameras, please visit

About Aptina™ A-Pix™ Technology

Aptina™A-Pix Technology is a series of advanced pixel technologies, featuring lightguide, deep photodiode, and 65 nm pixel design rules that cost-effectively advance pixel performance. Aptina™ A-Pix technology enhances quantum efficiency and minimizes crosstalk to capture sharp images with vibrant colors even in the low-light conditions that challenge traditional sensors. For more information, visit Aptina’s website at