Special Edition Smartphone Cases Designed by Kim Hyun Joong at IT Show 2012

Fans of Kim Hyun Joong from boyband SS501, please take note. Vita-Magic is announcing the launch of its special edition HugU U:ZOOSIN smartphone cases which features designs by Kim Hyun Joong. It is sold in Singapore for the first time. So, if you want to support him, visit the booth during the Singapore IT Show 2012.

Korean pop fever heats up Singapore IT Show with exclusive smartphone designs by
superstar Kim Hyun Joong

Singaporeans spoilt for choice with wide array of Korean speciality smartphone and tablet

Singapore, 1 March 2012 – Vita-Magic, an exclusive marketer of high-end consumer brands, today announced the launch of its special-edition HugU U:ZOOSIN smartphone cases, which features designs by Kim Hyun Joong,  the lead singer of the world-renowned Korean boyband SS501 and the lead actor in his role in the award winning Korean drama series, Boys Over Flowers.

Exclusively sold in Singapore at the IT Show for the first time, these quirky, warm and fun smartphone cases showcases Kim’s hand sketching talent and off-stage personality.

Bob Pillay, Director, Vita-Magic said: “Korean pop fever is kicking up a storm in Asia and we are most excited to launch this unique superstar series in Singapore ahead of other countries. We see this range of products as a fun way to connect with consumers and introduce Korean collectibles to Singaporeans from different walks of life.”

“Korea has been at the forefront of design and consumer engineering in recent years,” he continues. “They have an impressive range of products that can beautify, protect or increase the ease of use of the mobile devices that Asians love to use, and we believe that there will be high demand for them locally.”

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Beyond the U:ZOOSIN designer range, Vita-Magic will also be bringing to Singapore a range of premium accessories and device protectors from Korea. They will be available for pre-sale at the IT Show, before a wider market roll-out.

These products include screen protectors HugU Glexible, which uses nanotechnology to create a flexible glass three times stronger than PET film, and HugU Glass Guard, made of shatter-proof triplex tempered glass that is nine times stronger than normal glass. With a thickness of only 0.3mm, the two protectors provide maximum protection without compromising visibility.

Vita-Magic will also be launching BELTCASE, an ergonomically-designed tablet case that comes with an adjustable belt that combines convenience and flexibility. The first such accessory for iPads in the market, BELTCASE is designed by renowned Korean belt designer Yoon Jung Jin, and is developed to help iPad users get more use out of their beloved devices when cooking, shopping or just reading on-the-go.

Another top-selling product that will be available is Mobile Doctor, a unique screen protector that employs a nano-platinum coating to kill germs and bacterial.

“A UK study last year found that 16% of cell phones sampled had E.coli bacteria on their surface, the same bacteria found in feces. An earlier US research reported by the Sacramento Bee, showed that smartphones, iPads and anything with a touch screen, has 18 times more bacteria than a flush handle in a typical men’s restroom,” said Mr. Pillay. “This is troubling data, especially for parents with vulnerable children or care-givers in hospitals and homes. That’s why an anti-bacterial protector like Mobile Doctor is important, to protect ourselves and our loved ones from illnesses.”

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Other products that will be available in Singapore include:

  • HugU Ring Stand
  • HugU Hendrix Guard
  • HugU Crayon IMD
  • HugU Hendrix Skin
  • HugU VoltAid

The full range of products from HugU, BELTCASE, TITEN and Mobile Doctor will be showcased at the Singapore IT Show from 8 – 11 March 2012. Look out for Vita-Magic’s booth at Suntec Singapore, Level 6, Hall 601, Booth 6456.