Newstead Technologies Launches Largest Digital Style at Jurong Point

Here is another nice place for geeks/techies to hang out. Newstead Technologies has launched its largest Digital Style Concept Store (9000 square feet) in Jurong Point. Here is the address: Jurong Point, #B1-92/93, 1 Jurong West Central 2

Digital Style Grand Opening – from left: Park Sang Hoon, Director of Consumer Business, HP IPG Singapore; Sebastian Chong, ECS Computers, Mindy Tan, Managing Director, Newstead Technologies, Florence Koh, Senior Sales Director, Acer Singapore, Koh Kong Meng,  General Manager & Executive Director, Lenovo ASEAN, Deepak Wagh, Dell Singapore and Kelvin Chong, Sales & Operations Manager, Newstead Technologies

Newstead Technologies launches largest Digital Style

at Jurong Point

Second multi-brand electronics concept store dovetails success of the personal shopper concept in an even bigger way

Singapore, February 24, 2012 – If you think you will be lost in an IT store as big as 10 four-room flats, Digital Style will show you how to get exactly what you want. Newstead Technologies today announced the launch of Digital Style, its largest multi-brand electronics concept store at 9,000 square feet at Jurong Point #B1-92/93.

The opening follows the proven success of the company’s new concept that provides a comprehensive consumer-centric and experiential retail experience. The concept store promises a stress-free environment where shoppers can compare brands at ease and test-drive them at six solution corners namely Entertainment & Media, Gaming, Home Computing, Mobile Communications, Office & Professional and Ultra Mobile & Business.

Unconventional approach a hit with shoppers

Newstead Technologies debuted the first Digital Style at Funan DigitaLife Mall in September 2011. The store marks its bold departure from the industry practice of categorising products by brands. Instead, consumer needs are key and products are categorised according to functions and specifications at different solution corners. The store is also specially designed to allow shoppers to easily mix-and-match and plug-and-play the gadgets in-store.

This unconventional approach is an instant hit with shoppers. “We are elated that the new concept is well received by our customers. They are spoilt for choice and yet they can zoom right in to the solution corner. Like a personal shopper that help takes the guess work out of the equation, it is a breeze to find the best products to suit your lifestyle needs at Digital Style,” said Evelyn Chua, Business Development and Marketing Manager of Newstead Technologies.

Bringing the largest concept store to the heartlands

Commenting on the location of the new store, Evelyn said, “We see the potential in this area with the residential estates, educational institutions and recent injection of commercial properties. Consumer behaviour is ever changing and retailers have to constantly review their business to ensure relevancy.”

“Where other retail concepts have failed, we are pleased that our extensive experience and ample research have brought us to where we are today. We believe that Digital Style represents the next era of IT retail and Newstead Technologies will continue to bring the best to consumers,” said Evelyn.

Facts & Figures

Address: Jurong Point, #B1-92/93, 1 Jurong West Central 2

Opening Hours: 10.30am to 9.30pm

Floor space: 9,000 square feet

Solution corners:

1. Entertainment & Media
  • Comprise devices that help build your own multimedia powerhouse
  • Features laptops and desktops with rich sound that delights your senses and provides a cinematic experience
  • Demonstrates how you can create a seamless audio visual hub with mass storage devices and wireless Bluetooth adapters
2. Gaming
  • Features laptops and desktops that sport powerful processors and superb graphics
  • Plug and play to try out the latest gaming accessories from gaming mouse with superb control accuracy and precision, keyboards with vibration effects to surround sound headsets
  • The gaming zone also brings you 3D gaming devices that delivers a thrilling sense of 3D realism
3. Home Computing
  • From photo sharing to connecting with your love ones via Skype, the all-in-one desktops bring the family together
  • Also features high capacity and high performance laptops for ease of use amongst multiple users around the house
  • Accompanying accessories and software include cyber security software, web-cams and speakers
4. Mobile Communication
  • Take your pick from the various smart phones and cutting-edge tablets at the Mobile Communications zone
  • Features a full range of accessories from casings to earphones for your lifestyle needs
5. Office & Professional
  • Showcases office productivity solutions ideal for SMEs or home offices
  • Demonstrates the ease of use of various functions from file sharing to auto file back-up to wireless printing
  • Includes accompanying accessories such as name card scanner and docking station
6. Ultra Mobile & Business
  • Features lightweight laptops perfect for the road warrior
  • Full range of the latest accessories from foldable mouse to wireless portable speakers and presentation systems to sleek earphones