Edward Norton and Daria Werbowy Unveiled as Faces for PRADA Phone by LG 3.0

EDWARD NORTON AND DARIA WERBOWY LAUNCH

PRADA PHONE BY LG 3.0

 Singapore, 7 February 2012 – LG and PRADA today unveiled actor Edward Norton and model Daria Werbowy as the faces of the global advertising campaign (shot by British fashion photographer David Sims) to launch the latest smartphone, the PRADA phone by LG 3.0. This is the third phone from the collaboration and represents a key design venture for both companies.

The advertising campaign features leading American actor Edward Norton, who has an illustrious film career starring in movies such as Primal Fear, American History X, Kingdom Of Heaven, and Fight Club. As well as appearing in numerous other films, he is also a writer and director, working behind the scenes on films such as The Incredible Hulk. Alongside him is the Ukrainian/Canadian model Daria Werbowy, one of the world’s most recognisable models who has worked frequently for PRADA and many other leading fashion houses.

Both individuals embody the core values behind the PRADA phone by LG 3.0 – stylish looks and smart functionality. Both are stars who have excelled in their fields and represent the ethos of style and substance; Norton is an Academy Award-nominated actor, whilst Werbowy holds the record for opening and closing the most catwalk shows in one season, as well as being one of the top earning models of recent years.

Dr. Jong seok Park, President and CEO of LG Mobile Communications Company commented: “LG is delighted to have these talented and successful individuals on board to help launch this smartphone. They embody the very essence of the PRADA phone by LG 3.0, combining style with substance, as well as bringing to life this outstanding smartphone.”

Mr Norton also added: “It was a pleasure collaborating with PRADA and LG, both Global brands with impeccable reputations for being the most innovative and respected in their fields.”

The PRADA phone by LG 3.0 combines PRADA’s distinctive style with LG’s innovative technology, including one of the biggest and brightest screens in the world at 4.3-inch and 800-nit screen. Styled with PRADA’s clean and sharp design philosophy, the handset features a full glossy touchscreen to the front and PRADA’s signature Saffiano pattern to the back, all finished in classic black. Every detail has been designed for chic simplicity, and the handset also boasts LG’s signature Floating Mass Technology, optically enhancing the thinness of its already impressive 8.5mm depth, with minimal hard keys completing the sleek simple finish.

As effective as it is striking, the PRADA phone by LG 3.0 boasts a 1.0 GHz Dual-Core/Dual-Channel architecture for high-speed performance, and dual-band Wi-Fi for high-speed surfing on the go.

To complement the handset, users will have access to a full line of PRADA phone accessories such as a PRADA branded cradle and Bluetooth ear set. Users can also carry their PRADA phone by LG 3.0 in a range of stylish pouches.

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History of PRADA-LG Collaboration  

The collaboration between PRADA and LG, which began in 2006 and resulted in two premium phones being introduced in 2007 and 2008, focuses on key elements within the smartphone, including software and user interface down to its design and packaging.

The PRADA phone by LG 1.0, a pioneer in the fashion-house mobile phone space, was an unqualified success, selling over one million units. This premium handset combined high-end technology with a design embodying superior style. As evidence of its place in design history, the PRADA phone by LG 1.0 is part of the permanent collection in New York City’s Museum of Modern Art (MoMA) and the Museum of Contemporary Art (MOCA) in Shanghai.

The PRADA phones by LG were revolutionary in the technology they offered to users. The PRADA phone by LG 1.0 was the world’s first touchscreen mobile phone, and the 2.0 provided an innovative mobile experience through its unique watch with Link technology, which allowed for easy access to caller ID, SMS text messages, call history, call block and two-way alarm notification.

About PRADA

PRADA S.p.A. – HKSE stock code 1913 – is one of the world’s leaders in the luxury goods sector, operating actively with the Prada, Miu Miu, Church’s and Car Shoe brands to produce and market high-quality handbags, leather goods, footwear, clothing and accessories. Furthermore, the Group operates in the eyewear and fragrances sectors on the basis of license agreements. Its products are distributed in more than 70 countries around the world through 345 directly operated stores (DOS) as of 31 July 2011 and a network of selected luxury department stores, multi-brand stores and franchisees.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of KRW 55.8 trillion (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. For more information, please visit www.LGnewsroom.com.

About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com