Bose Launches OE2 and OE2i Audio Headphones, Pricing Within

Bose launches two headphones today, OE2 and OE2i. Both have the same capability except that OE2i comes with an inline remote and microphone that lets owners interact with select Apple products. The OE2 and OE2i are available for S$219 and S$269, respectively.

BOSE® LAUNCHES OE2 AND OE2i HEADPHONES

Offers improved audio performance and new style, now available in Singapore

SINGAPORE – 30 JANUARY 2012 –  Atlas Sound & Vision, Singapore’s leading premium audio visual retailer and distributor, today introduced its next-­‐generation of on‐ear headphones: the OE2 and OE2i audio headphones. The OE2 and OE2i headphones deliver better audio performance than their predecessors, and feature an updated look and design. Music is reproduced with improved depth and clarity, and the new contoured styling creates a closer, more comfortable fit.

New Microphone System, New Technologies, New Clarity

The OE2i headphones come with an inline remote and microphone that lets owners interact with select Apple products, including the latest iPhone, iPod, iPad, MacBook, and MacBook Pro models. Users can easily control volume, tracks, and voice applications – and switch between music and calls on an iPhone. The OE2 headphones come with a standard audio cable. In every other way, the OE2i and OE2 headphones are identical, reproducing all genres of music accurately.

Backed by Three Decades of Research for Improved Audio and Aesthetics

Bose’s three decades of continuous on-­head audio research enables a distinct performance difference in the industry. The OE2 and OE2i headphones feature an enhanced proprietary TriPort® acoustic headphone structure. With redesigned and newly tuned earcup ports, audio reproduction is more balanced and natural. There is no manufactured “boost” across the frequency range; low notes are full and rich, and mid-­‐high frequencies are smooth and clear. TheOE2 and OE2i headphones also feature a new design that’s smaller and lighter, with a slimmer profile. The headphone’s ear cushions, made from memory foam, conform to the user and combine with a redesigned headband for a better, more comfortable fit.

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Owners can listen for hours -‐  commuting, working or playing ­-­‐ without the irritating pressure points caused by some conventional headphones. The OE2 and OE2i headphones were built‐to‐last, and built‐to­‐go. Both were tested to meet Bose® standards for durability and reliability, and both fold flat for easy storage and protection. With a simple swivel of the earcups, they collapse neatly for carrying in their included case.

Compatibility and Availability

The Bose OE2 and OE2i audio headphones (which are not noise canceling) can be used with nearly any audio source. The OE2 and OE2i are available for S$219 and S$269, respectively. They replace the current Bose on‐ear headphones, and are now available in a choice of black or white. Bose headphones can be purchased from selected partners, Atlas Experience Audio Visual Boutique at TripleOne Somerset and Bose at Millenia Walk. More information can be found at www.bose.com or at www.atlas­‐experience.com

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About Bose®

Corporation Bose® Corporation was founded in1964 by Dr. Amar G. Bose, professor at the Massachusetts Institute of Technology. Today, the company is primarily known for its research in acoustics, which  has produced inventions that have improved the performance of sound systems.

About Atlas Sound & Vision

Atlas Sound & Vision is a unique Singapore success story. For the past 49 years, it has built a strong reputation for providing the best audio‐visual solutions for all its customers. ATLAS® presents premium offerings such as Bose, Loewe & ad notam to Singapore, Malaysia and Brunei. Be it for the home or business space, ATLAS® helps customers maximise their investment with personalised solutions.

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