Philips Singapore celebrates 60th Anniversary by Bringing Smiles to Lighthouse School Children

As part of Philips Singapore 60th Anniversary celebration, Philips staff organizing an outing to Kusu Island for 42 Lighthouse School children, many of whom are visually-impaired, hearing-impaired, or autistic. More information and pictures after the break

Philips Singapore celebrates 60 years by lighting up hearts and bringing smiles to Lighthouse School children

Singapore – While others were busy crunching deadlines on a Friday morning, 24 Philips employees took the day off to spend time with children from the Lighthouse School, and to share some tips on healthy living during an outing to Kusu Island.

As part of Philips’ SimplyHealthy@Schools global community program, staff volunteers spent their day engaging and sharing healthy tips with 42 children from the Lighthouse School. The outing brought the students close to nature and gave them an opportunity to bask in the outdoors. Through games, songs, balloon-sculpting, sing-a-longs and a picnic based on the theme “Water” and “Smiles”, Philips employees shared with the children tips on hydrating themselves, how a smile can make them feel and look beautiful, and how they can care for their teeth.

Lighthouse school provides education for children and youths with special needs, and as such specific attention to some details was needed to prepare for this outing with the children to ensure it was a success. For the hearing-impaired, clip boards were prepared so simple instructions could be written down and shared. Some of the volunteers learnt simple sign language from the teachers to help them communicate with the children better. The Philips staff also sought the help of teachers to translate the SimplyHealthy@Schools program content to Braille, so the visually-impaired children could participate in the activities.

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As part of its 60th anniversary celebrations, Philips Singapore has committed to raise $100,000 for three charities this year – Lighthouse School, Lions Befrienders, and Singapore Cheshire Home. Fund-raising activities have been conducted over the past year to help raise funds for the beneficiaries. In addition, Philips also donated one year’s supply of rice, totaling 4,500kg, to the Singapore Cheshire Home. This was raised during the Great Singapore Sale through Philips’ Family Rewards program. In partnership with the Community Chest and Lions Befrienders, Philips staff volunteers spent time visiting and installing new energy-efficient light bulbs in needy households in August. These households consisted of mainly seniors who live independently in one-room rented flats in the Bendemeer estate.

For more information about Philips’ key milestones in Singapore and its 60th anniversary celebrations and activities, visit http://www.philips.com.sg/60thanniversary.

About SimplyHealthy@Schools Program

The SimplyHealthy@Schools program aims to educate school children by creating awareness of the positive influence that they can have on their lifestyle and environment. The program is built around 5 Healthy Heroes designed to impart knowledge to children about air, water, light, exercise, oral care and the environment. Philips volunteers engage children in various activities that are not only fun, but also educational and inspirational. More than 4,000 Philips volunteers have reached out to over 65,000 students in 40 different countries across the globe. The SimplyHealthy@Schools campaign has successfully launched in countries including Malaysia, Vietnam, Thailand, Singapore, Philippines, South Korea, India, Russia, UK, Ireland, China, Taiwan, Hong Kong, and Netherlands.

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About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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