Sony Ericsson Launches Xperia mini and Xperia mini pro in Singapore

Sony Ericsson today announces the launch of Xperia mini and Xperia mini pro in Singapore. Xperia mini pro will be available from the 5th August (today) and Xperia mini will be available from 19th August. More information and specs after the break.

Sony Ericsson unveils next-generation Xperia minis

  • Introducing two powerful, versatile and compact smartphones
  • Xperia™ mini – the world’s smallest HD video recording smartphone
  • Xperia™ mini pro – intuitive fast messaging in a compact smartphone

August 5th, 2011, Singapore – Sony Ericsson launches the new Xperia™ mini and Xperia™ mini pro, the latest additions to its Xperia™ family. Building on the success of the original mini series, these innovative smartphones come packed full of features, powered by a 1GHz Qualcomm Snapdragon™ processor, and run on the latest platform of Google’s Android™ – Gingerbread 2.3. Beautifully designed, the Xperia™ mini and Xperia™ mini pro both integrate best-in-class imaging and display technology from Sony, including Reality Display with Mobile BRAVIA Engine and HD video recording (720p).

The products offer a full multimedia entertainment experience. The Xperia™ mini and Xperia™ mini pro enables access to over 200,000 apps on the Android Market™ and has a 3” scratch-resistant, multi-touch glass screen. The improved user interface allows up to 16 apps displayed on the home screen. Facebook inside Xperia™, a feature just announced for the Xperia™ family, provides a unique social media integration.

The Xperia™ mini pro brings the optimised slide-out keyboard with smart functionality first seen on the Xperia™ pro to a compact smartphone. A subtle but fast Type & Send functionality eliminates the need to open a dedicated app for each type of message, and Smart Keyboard triggers predictive messaging actions automatically when the user slides out the keyboard. The Xperia™ mini pro also comes pre-loaded with Office Suite and McAfee antivirus software, letting consumers manage documents and e-mails instantly and securely while on the move.

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Eugene Goh, Deputy General Manager and Head of Sony Ericsson Singapore said, “We wanted to provide consumers even greater choice across the Xperia™ range, while building on the success of the original mini series. These turbo-charged smartphones now contain even more power, enhanced functionality, a larger screen and premium features unique to Sony Ericsson. They are packed full of features, making them a perfect choice for consumers looking for all the benefits of Android and Sony in a beautiful and easy to use compact form factor.”

Sony Ericsson Xperia™ mini – Key features

  • World’s smallest Android™ smartphone with HD video recording
  • Powerful and fast 1GHz processor for an uncompromised experience
  • Reality Display with Mobile BRAVIA® Engine
  • Place up to 16 apps in the corners of your home screen
  • Over 200,000 apps on Android Market™
  • Facebook inside. Keeping your friends closer

Sony Ericsson Xperia™ mini pro – Key features

  • Ergonomic keyboard and smart functions for fast messaging
  • Powerful and fast 1GHz processor for an uncompromised experience
  • HD video and Reality Display with Mobile BRAVIA® Engine
  • Synch your email and view office documents safely on the go
  • Place up to 16 apps in the corners of your home screen
  • Over 200,000 apps on Android Market™

Sony Ericsson Xperia™ mini pro will be available in Singapore from August 5th, 2011 at a Recommended Retail Price of S$458 in the colours black (with additional turquoise back cover) and white (with additional pink back cover).

Sony Ericsson Xperia™ mini will be available in Singapore from August 19th, 2011 at a Recommended Retail Price of S$398 in the colours black or white with additional dark pink back cover.

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In addition, a special promotion will be held at the Sony Ericsson concept stores from August 19th, 2011: for every purchase of Xperia™ mini and Xperia™ mini pro, one 12-inch Smurf plush toy* will be given out as a free gift.

*While stock lasts.

– ENDS –

Sony Ericsson Xperia™ mini and Sony Ericsson Xperia™ mini pro at a glance.

*Please note that all services mentioned below may not be available in every market.

Legal

1) Facts and features may vary depending on local variant. 2) Operational times are affected by network

preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2011

The Liquid Identity logo and Xperia are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Additional information regarding trademarks may be located on our website at: www.sonyericsson.com/cws/common/legal/disclaimer.

Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. All terms are subject to change without prior notice.

Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.

About Sony Ericsson

Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the ‘most entertaining smartphones’ in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press.

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