MediaTek to Embed Yahoo! Services in Mobile Platform Solution

MediaTek and Yahoo! today announced a partnership that will embed Yahoo!’s services into MediaTek’s mobile platform solutions. BTW, MediaTek is the world’s largest mobile chipset maker and in 2010. More information after the break.

MediaTek Brings Yahoo! Services Around The World

Global partnership increases discoverability of Yahoo! services on Smart-Feature phones

(SINGAPORE, June 1, 2011) MediaTek Inc, a leading manufacturer of semiconductors for wireless communications and Yahoo! Inc. (NASDAQ:  YHOO), the premier digital media company, today announced a global partnership that will embed Yahoo!’s services into MediaTek’s mobile platform solutions. MediaTek is the world’s largest mobile chipset maker and in 2010, the company shipped over 500 million units for assembly into a wide range of mobile phones distributed worldwide.

Yahoo! will be MediaTek’s first global mobile service partner to deliver mobile Internet services including Yahoo! Messenger, News, Finance, Weather, Mail and other Yahoo! popular services on MediaTek’s MAUI Runtime Environment (MRE). MRE is MediaTek’s new middleware technology designed for mobile developers to deploy services and content for ‘Smart-Feature phones.’

With the launch of the MRE technology and the partnership with Yahoo! and MediaTek, the market can expect more ‘Smart-Feature phones’ to be available at an affordable price. This partnership will also allow users of handsets powered by MediaTek’s System on Chips to easily discover and connect with Yahoo! through its best-in-class products, content, tools and services and help them get the most of the digital world. MediaTek has been working closely with leading handset brands such as Cherry Mobile, Spice Group, Spice CSL and Nexian to develop products based on the MRE technology and it is in ongoing discussions with other brands.

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According to Ming-Kai Tsai, Chairman of MediaTek, “MediaTek has redefined the mobile landscape through our partnership with Yahoo!. By integrating Yahoo! services into our mobile platform solutions, we are providing our customers and end users with access to the best experience for hugely popular Yahoo! services like Messenger, Mail, News, Weather and much more. ”

“Our collaboration with Yahoo! makes it more convenient for handset manufacturers to accelerate their speed to market and to reduce their deployment cost of those popular services. This is a significant milestone and a win-win for all parties who can now capitalize on the high growth rate of feature phones happening around the world.”

Rose Tsou, Senior Vice President of Yahoo! Asia Pacific said, “The mobile Internet presents a wealth of opportunity for Yahoo! and our partnership with MediaTek will further connect us with our audiences in growing markets such as Indonesia, Malaysia, Philippines, Vietnam and India where new to Internet users are coming online for the first time through their mobile devices.”

The MediaTek and Yahoo! product development roadmap covers MRE, widget capable ‘Smart Feature phones’ and the Android platform. Services included in the roadmap are Yahoo! Messenger, Mail, News, Weather, Finance, Cricket, Flickr and Answers. More services will be added in the future.