HTC and NUS today announced the HTC – NUS Apprentice Challenge. Interested students will need to form team to conceptualize and execute a comprehensive business plan – to sell HTC Wildfire S smartphones. More details after the break.
Inaugural “HTC – NUS Apprentice Challenge” Launched to Discover New Generation of Local Entrepreneurs
SINGAPORE, 16 May 2011 – HTC Singapore has announced today its collaboration with the National University of Singapore Students’ Union (NUSSU) to issue a challenge – aptly named the “HTC – NUS Apprentice Challenge”, to encourage a greater spirit of entrepreneurship and creativity amongst undergraduates.
Interested students will be required to form 4-member teams to conceptualize and execute a comprehensive business plan – to sell HTC Wildfire S smartphones (HTC’s latest Android-based smartphone). They will be required to develop a business plan over the competition period and ten shortlisted teams will be required to present their business plans where a final five teams will be shortlisted to execute their proposed plans from 9 June to 31 July.
To kick-start the challenge, each finalist team will be given a ‘seeding fund’ of SGD$2,000 to complement and execute their plans. All five finalist teams will be rewarded with a HTC Wildfire S smartphone each and a 10% cut of their sales proceeds while the winning team will walk away with an additional SGD$4,000 cash as an added incentive.
“HTC is proud to be collaborating with NUSSU, with a direct access to the student populace, to encourage and foster a greater entrepreneurship spirit as well as put the creativity of local undergraduates to the ultimate test.” says Melvin Chua, Country Manager of HTC Singapore.
“The challenge of applying knowledge gained in the classroom and putting them to practical use will benefit the contestants not only in their current educational-pursuits but will also prove to be advantageous when embarking on their future careers.” he added.
“With HTC being one of the leading mobile brands in Singapore, we are certain that this collaboration with HTC will provide our fellow students with a valuable opportunity to develop hands-on entrepreneurial skills that will give them a head start post-university.” elaborated Christopher Cheong, President, National University of Singapore Student Union.
Contest Details:
- Call for Registration: mid- April – 20 May
- Briefing to teams: 23 May
- Development of business plans: 23 May – 30 May, 2359 hours
- Trial Selection Process: 31 May
- Shortlisting of teams: 1 June
- Presentation of plans: 3 June
- Selection of five finalist teams: 6 June
- Briefing at HTC Concept Store: 8 June
- Execution of plans: 9 June to 31 July
- Announcement of winning team at NUS Rag Day – 9 August
About HTC
HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative smartphones and tablet that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.
About NUSSU Bizcom
The National University of Singapore Students’ Union Business Committee (NUSSU Bizcom) is the official marketing wing of the Union. As NUSSU’s primary fundraiser, Bizcom garners corporate sponsorships and collaboration for the Union. In recent years, Bizcom has also secured student privileges for NUS through the NUStyle program, a discount card scheme specially for NUS.
About NUStyle
NUStyle is a privileges and discount program exclusively for NUS students and staffs. Initiated and managed by the NUSSU Bizcom in 2006, NUStyle aims to secure more deals so that NUS students are able to enjoy greater benefits. NUStyle is currently in talks with the NUS Alumni to expand the discount program to NUS graduates. With the expansion, the NUStyle network will increase to more than 240,000 NUS students, staffs and graduates.