Starhub Announces New Facebook Mobile Application

Starhub today announces an offer for its customers with a new Facebook Mobile application. Do note that it is for Java-enabled phones. The “Facebook for Feature Phones” service will be available for free to all StarHub’s mobile pre-paid Happy Stars users. More details after the break.

StarHub Launches New Facebook® Mobile Application for World’s Most Popular Phones

· New Facebook application brings a smartphone experience to Java feature phones;

· Free for mobile pre-paid Happy Stars customers;

· No local data access charges for all other mobile post-paid and pre-paid customers till end April 2011

SINGAPORE and PALO ALTO, Calif. – January 20, 2011 – StarHub and Facebook today announced that StarHub is the first mobile operator in Singapore to offer its customers another way to stay connected with a new Facebook mobile application for Java-powered feature phones. This new Facebook application provides a better experience for feature phones than other similar applications and mobile sites.

From 29 January 2011, the new “Facebook for Feature Phones” service will be available for free to all StarHub’s mobile pre-paid Happy Stars users. There will be no data access charges for these customers who can download and use the application locally.

Besides free unlimited local data access to Facebook using the new Facebook application, the Happy Stars top-up value of $17 also offers free incoming calls for 30 days, free 500 SMS, 120 minutes of local outgoing calls and 50MB local mobile data access – giving customers the best value for staying connected anywhere, anytime.

In addition, all of StarHub’s mobile post-paid and pre-paid customers can also access the application for free, till 30 April 2011.

The new Facebook application brings the popular features and user experience already deployed on Facebook mobile applications for smartphones to the world’s most popular feature phones, and is optimised for speed and performance on StarHub’s nationwide 3.5G mobile network. It includes several new and unique features that enable people to stay connected through Facebook including:

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· Viewing and uploading photos from your mobile phone

· Synchronising your local address book contacts with your Facebook friends

· Facebook login to third party services within the application, such as news, sports, games, and weather

The new Facebook application is optimised to use as little data as possible while providing the user with the best user experience. The application uses less data than other similar applications or mobile sites, enabling it to be much cheaper for people to use when the trial period ends.

The new Facebook application is a collaboration between Facebook and Snaptu, whose platform brings leading web services to millions of people around the world on more than 2,500 different types of mobile devices via the Snaptu app.

To download the application, all customers need to do is to directly access from their mobile phone or send an SMS with the keyword “FBAPP” to 6757 to receive the link to download the application. They can also access the Gee! mobile portal to download this application.

Said Stephen Lee, Assistant Vice President of Integrated Applications at StarHub: “Socially, more and more people, especially the youth are interacting with friends on Facebook, and the usage has largely shifted to the mobile phone these days. To support this growing trend, StarHub wants to empower its mobile pre-paid Happy Stars customers, who are mostly youths that carry a Java-enabled feature phone to easily connect to Facebook anywhere, anytime. We are therefore, delighted to work with Facebook to offer the new Facebook mobile application, so that these customers can enjoy an exciting mobile social lifestyle in an affordable way.”

“We are always looking to work with innovative operators on ways to enable people to easily access Facebook wherever they are,” said Henri Moissinac, Head of Mobile Business, Facebook. “Through our collaboration with StarHub, we’re thrilled to offer yet another way for people to stay connected with their friends and family through Facebook and bring a high quality and high speed mobile application experience to feature phones in an affordable way.”

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About StarHub

StarHub is Singapore’s fully-integrated info-communication company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates Singapore’s fastest two-way HSPA+ mobile network that delivers up to 21Mbps for downlink to complement its nation-wide GSM network, and an island-wide HFC network that delivers multi-channel cable TV services (including High Definition Television and on-demand services) as well as ultra-high speed residential broadband services. StarHub also operates an extensive fixed business network that provides a wide range of data, voice and wholesale services. Over Singapore’s fibre-based Next Generation Nationwide Broadband Network, StarHub offers a broad range of home and business broadband plans along with a host of advanced media-rich value-added services.

Launched in 2000, StarHub has become one of Singapore’s most innovative info-communications providers, and the pioneer in ‘hubbing’ – the ability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since October 2004, is a component stock of the Straits Times Index and the MCSI Singapore Free Index. For more information about StarHub, visit

Some of the statements in this news release which are not historical facts are statements of future expectations with respect to the financial conditions, results of operations and businesses, and related plans and objectives. These forward-looking statements are based on StarHub’s current views, intentions, plans, expectations, assumptions and beliefs about future events and are subject to risks, uncertainties and other factors, many of which are outside StarHub’s control. Important factors that could cause actual results to differ materially from the expectations expressed or implied in the forward-looking statements include known and unknown risks and uncertainties. Because actual results could differ materially from StarHub’s current views, intentions, plans, expectations, assumptions and beliefs about the future, such forward-looking statements are not and should not be construed as a representation, forecast or projection of future performance of StarHub. It should be noted that the actual performance of StarHub may vary significantly from such statements.

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About Facebook

Founded in February 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a privately held company and is headquartered in Palo Alto, Calif.

About Snaptu

Snaptu changes the way the world uses the mobile web, bringing millions of people online via their mobile phone for the first time. It is focused on providing useful, intuitive mobile services to the 95% of mobile users who do not have advanced smart phones. Best known for its breakthrough mobile app, also called Snaptu, the company has a unique mobile platform that delivers fast, fun and effective services that work on virtually every mobile phone. Snaptu was established in 2007 and has millions of users all over the world. It is backed by Sequoia Capital and Carmel Ventures. For more information please visit