Sony Ericsson brings tennis fans insider tips with Foursquare

Received this information yesterday. Tennis Fans will be delighted that Sony Ericsson is bringing insider tips via Foursquare.

Sony Ericsson™ brings tennis fans insider tips with foursquare™

Sony Ericsson and WTA to become the first global sporting tour to establish a foursquare following

Doha, October 26, 2010: Sony Ericsson today becomes the first brand to launch a home for tennis fans on the rapidly growing location based service foursquare™.  Followers of “Sony Ericsson Tennis” will have access to exclusive insider tips and recommendations about the latest hot spots in cities where WTA tournaments are being held, all accessible through the Xperia™ mobile handset.

Starting with the Season-Ending WTA Championships in Doha, fans attending WTA events will be able to get tips on the best viewing locations, when to catch behind the scenes action at the practice courts and all the best night life by following “Sony Ericsson Tennis” on foursquare™. Star players will also be joining in, by leaving their own tips and checking-in to hotspots. In the 2011 season, fans should watch out for the chance to claim exclusive Sony Ericsson Tennis badges to add to their collection.

Stephan Croix, Vice President, Head of Global Marketing Partnerships, Sony Ericsson, said, “Sony Ericsson is excited to be innovating with foursquare™ to change the way fans can enjoy tennis events. Just by carrying an Xperia™ and checking-in to foursquare™, fans can now find a world of behind the scenes information on the best places to go at tennis events and the coolest things to do when they get there”.

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Andrew Walker, Senior Vice President, Global Marketing & Communications WTA, added, “Social media plays a key role in helping ensure fans have the best possible tournament experience. Already WTA players have millions of fans across social media platforms, and this new initiative will help fans to get inside information on what their favourite players like both on and off the court.”

Holger Luedorf, VP, Mobile & Partnerships at foursquare™, states, “foursquare™ users are out exploring the world. For tennis fans, Sony Ericsson devices are the ideal platform, enriching that experience with timely information about the players they love and the tournaments taking place in their cities.”

Click here to join Sony Ericsson Tennis on foursquare™.

Click here to view the social media news release and download an image of the new Sony Ericsson Tennis foursquare™ page.

Legal

© Sony Ericsson Mobile Communications AB, 2009.

The liquid identity and liquid energy are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. “SONY” and “make.believe” are trademarks of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.

About Sony Ericsson:

Sony Ericsson is a 50:50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in all major markets.  Our vision is to become the industry leader in Communication Entertainment; where new styles of communicating through the internet and social media, become entertainment.  Sony Ericsson offers exciting consumer experiences through phones, accessories, content and applications.  For more information please visit: www.sonyericsson.com

About the WTA

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The WTA is the governing body of women’s professional tennis, the leading global sport for women,with more than 2,225 players representing 91 nations competing for more than $86 million in prize money at the WTA’s 53 events and four Grand Slams in 33 countries. More than 4.9 million people attended women’s tennis events in 2009 with millions more watching on television networks around the world. The WTA competitive season concludes with the WTA Championships in Doha, Qatar, from October 26-31, and the Commonwealth Bank Tournament of Champions in Bali, Indonesia, from November 4-7. Further information on the WTA can be found on www.wtatour.com.
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