LG Tops Asia’s Top 1,000 Brands for Fridges, Washing Machines and AC

Received this information from LG. congrats to LG for the good results.

LG TOPS ASIA’S TOP 1,000 BRANDS FOR FRIDGES, WASHING MACHINES AND AC

Annual Survey Shows LG’s Strong and Consistent Brand Power Across Asia Pacific

SINGAPORE, Oct. 25, 2010 – For the third consecutive year, refrigerators and washing machines from LG Electronics (LG) have been ranked number one in their respective categories in Asia’s Top 1,000 Brands. LG’s air conditioners have been ranked number one for two years in a row as well. The survey was conducted by research company Taylor Nelson Sofres (TNS) in conjunction with MEDIA, a leading Asian media and marketing magazine.

“LG refrigerators, washing machines and air conditioners have built a strong brand reputation across the Asia Pacific region. In particular, our core technologies, such as the Linear Compressor on our refrigerators and Direct Drive Motor on our washing machines, have been hugely appealing to consumers in the region. Additionally, LG’s AC products have helped consumers in the region lessen their risk of contracting such diseases as H1N1, dengue fever and avian influenza. To be recognised by the industry three years in a row is a remarkable achievement and due recognition should be given to our engineers and the teams who have worked hard to produce technology driven solutions that connects with the customers.” said Woody Nam, President and CEO of LG Electronics Asia.

As well as taking first place in the respective appliance category, LG came fourth overall in the Top 1,000 Brands in the Asia Pacific Region.

After successfully launching the Health+ Campaign in 2009, LG has been incorporating even more enhanced health-conscious features into its full product line-up. In its washing machines and cooking appliances, LG has further developed its flagship steam technology. In its refrigerators, it has added Green Plasma technology that enhances sterilization.

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To build on the company’s branding success, LG holds an annual Health Plus Campaign (Health+) for Home Appliance products in major Asian markets, including Malaysia, Thailand, Indonesia and Vietnam, this year under the banner “Upgrade Your Life in Every Way”. The campaign underscores LG’s position as the first company to design and market a comprehensive suite of home appliances aimed at helping consumers maintain healthier homes.

Mr. Jeff Cheh, Managing Director of LG Electronics Malaysia and Singapore added: “Markets in the ASEAN region face perpetual humidity and the rising effects of environmental issues stemming from urban development and agricultural cycles compels home makers to relook at how home appliances can bring benefits to lifestyle living in terms of health, wellness – besides being a traditional stylised home equipment.” “What LG Electronics has done was to offer to the market a line of products based on the philosophy of Health which the market needs and in doing so, slip in elements of style and technology which customers of today want”.

TNS and MEDIA magazine annually select Asia’s Top 1,000 Brands by conducting approximately 3,000 interviews in 10 markets across the Asia Pacific region: Australia, China, Hong Kong, India, Japan, Korea, Malaysia, Singapore, Taiwan and Thailand. This year 3,322 respondents, all aged 15 and over, took part in the survey.

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

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About LG Electronics Home Appliance Company

The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world’s first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.

About LG Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over four decades. In recognition of its vision of bringing great design  to  category  defining  products,  and  its  fast-growing  market  appeal  in  Singapore, LG  Electronics Singapore  Pte  Ltd  is  a  recipient  of  leading  local  and  international  industry  accolades  such  as  the Superbrands  2006, Red  dot Design  and GfK No.  1 Awards.  Poised to be the Number One electronics and telecommunications brand in Singapore, LG Electronics Singapore Pte Ltd runs a customer-focused centre: the LG Service Centre at Alexandra Road. For more information, please visit www.lg.com/sg.
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