LG Launches Optimus with Korean Superstar Lee Min Ho as Ambassador

LG launches LG Optimus, an Android phone. And they have appointed Korean Superstar, Lee Min Ho as Ambassador for this phone. LG Optimus is targeted at first-time smartphone users that require easy and convenient mobile access. It will be available from 19th June 2010 at recommended retail price of S$418/-.

GET SMART, GET STARTED WITH LG OPTIMUS

LG launches powerful yet easy to use Android-powered smartphone for first-time users


SINGAPORE, June 15, 2010 — LG Electronics (LG), a global leader and technology innovator in mobile communications, today launched the LG Optimus (LG GT540), an Android-powered handset designed for first-time smartphone users that require easy and convenient mobile access.

Offering ease of use and powerful capabilities, the LG Optimus provides users a wide variety of Android applications and automatic account synchronization with all Google mobile services. The LG Optimus also features enhanced social networking functions and advanced multimedia features to complement one’s fast-paced lifestyle.

“Smartphones are increasingly getting more popular, but some are still ‘holding back’ from jumping into the smartphone bandwagon due to the learning curve involved,” said Mr. Jeff Cheh, Managing Director, LG Electronics Singapore. “With the simplicity and power of the LG Optimus, coupled with a great design and highly attractive and affordable price tag, we hope to see more users enjoy the benefits of using smartphones.”

Optimal Convenience

LG Optimus delivers the benefits of smartphone usage in a simple-to-use Android-powered handset. It comes pre-loaded with applications chosen to help first-time smartphone users ease into using their phones, enabling them to enjoy their units immediately, without having to master the complexities usually associated with smartphones. Some of these applications include Wapedia, Layar Reality Browser and Movie Finder.

The Social Networking (SN) Manager offers integrated access to social networking sites in a convenient platform that can manage multiple accounts. LG’s dedicated Social Networking Client allows users to easily keep track of their Facebook and Twitter accounts. Moreover, the Social Networking System (SNS) widgets provide real-time status updates directly to the home screen without having to access any other applications. The handset’s multitasking feature allows users to view updates from friends and access their social media sites while simultaneously searching the phone’s contact list.

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The user interface is customizable for maximum convenience. The LG Optimus can be customized to show anywhere from three to seven home screens displaying frequently used applications, news and weather, among other information, depending on user preference. Additionally, the main menu can be personalized to include editable categories for faster, easier navigation.

With an automatically synchronized Google account, users need to only log-in once to enjoy YouTube, Gmail, Gtalk, Google Maps and more. With easy access to more than 50,000 downloadable applications and games from the Android market, users can easily customize and expand their LG Optimus experience.

Optimal Excitement

The LG Optimus includes advanced entertainment features that make the phone extra fun to use. The easy-to-use and powerful media player allows users to watch DivX and XVid videos directly without separate encoding and browsing multimedia files is especially enjoyable with the 3D thumbnail gallery.

The phone’s 3MP camera supports geo-tagging, auto face-tagging and face-to-action technology to allow users to create and share multimedia content from the phone easily and conveniently. The LG Optimus has a built-in video editor with storyboard function so that users can add music and text to videos directly on the phone.

The LG Optimus boasts a distinctively sleek and minimalist design.   Available in four fashionable colours – black, pearl white, titan silver, and baby pink – the LG Optimus enables its user to stand out from the crowd.

The phone also includes a long-lasting 1500mAh battery, a 3.5mm headphone jack, Bluetooth 2.1 capability, assisted GPS, 2GB of expandable microSD memory and four customizable home screen themes together with enhanced idle lock screen notifications.

The LG Optimus will be available at all telecommunications outlets in Singapore from Saturday, 19 June 2010, at a recommended retail price of S$418/-, a very affordable price for a smartphone.

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LG Presents Lee Min Ho, Ambassador for the LG Optimus

In conjunction with the launch of the LG Optimus, LG is proud to announce that famous Korean superstar, Lee Min Ho, who has a huge following across Asia, is the ambassador for the LG Optimus – specifically in Singapore, Malaysia, Thailand, Vietnam and the Philippines. Lee Min Ho is best known for his leading role as the leader of F4, Gu Jun Pyo, in the South Korean adaptation of the popular manga series, Hana Yori Dango, titled Boys Over Flowers, in 2009.

LG Optimus is a smartphone that complements Lee Min Ho’s sophisticated and stylish image. It also satisfies his stringent mobile phone requirements for a powerful, dependable, yet easy to use companion while on the road, ensuring maximum connectivity required of his superstar status.

As the ambassador for the LG Optimus, Lee Min Ho will share with his fans as well as LG Optimus users, his favourite Android apps that come pre-loaded onto the LG Optimus smartphone.

As part of an integrated marketing campaign, LG Optimus owners as well as fans of Lee Min Ho will be able to meet their idol when he comes to Singapore in July, and hear his first-hand experiences in using the LG Optimus.

More details will be announced soon.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 82,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

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About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com.

About LG Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over four decades. In recognition of its vision of bringing great design to category defining products, and its fast-growing market appeal in Singapore, LG Electronics Singapore Pte Ltd is a recipient of leading local and international industry accolades such as the Superbrands 2006, Red dot Design and GfK No. 1 Awards. Poised to be the Number One electronics and telecommunications brand in Singapore, LG Electronics Singapore Pte Ltd runs a customer-focused centre: the LG Service Centre at Alexandra Road. For more information, please visit www.lg.com/sg.
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