LG Launches INFINIA HDTVs in Singapore, Roadshow This Weekend

Yesterday, bloggers and media were invited to LG launch of Infinia HDTV and 3D Blu-ray BX580 launch in Singapore. It was an eye-opening experience to watch from these TV sets and also play with Fujifilm 3D camera. If you have time, do go down to Ngee Ann Civic Plaza today or tomorrow to experience them.

LG Launches Premium-brand INFINIA HDTVs in Singapore,

Offering Infinite Possibilities in Home Entertainment

LG’s flagship LX9500 boasts FULL LED Slim technology, superb contrast and an expansive, silky smooth picture that takes viewers to the heart of the action

SINGAPORE, 14 May, 2010 LG Electronics (LG), a global leader and technology innovator in the flat panel display and audio-video devices market, today launched in Singapore, the INFINIA series of HDTVs. Delivering a picture of outstanding clarity and brightness on LG’s innovative BORDERLESS™ design, the INFINIA series of HDTVs led by the INFINIA LX9500 – the world’s first FULL LED Slim 3D TV and a two-time awardee at this year’s CES and a winner of the reddot design award 2010 – invites viewers into an entirely new world of 3D TV viewing.

Seamless Design

LG’s new FULL LED Slim technology elevates picture quality with a slim LED structure that supports detailed local dimming of up to 240 addressable segments (on the 55-inch class LX9500), resulting in an HDTV that provides the deeper black levels and uniform picture quality which typically could not be achieved on an ultra-thin set. LG’s LED Plus technology available on the LE7500, also improves picture quality and energy efficiency by adding a basic local dimming capability of up to 16 addressable segments.

As the world’s first FULL LED Slim 3D TV, the LX9500 uses an innovative backlight structure to deliver its remarkable picture. Illuminated by a panel of 1,200 LEDs directly behind the screen (55-inch model), the Full LED Slim display provides images of exceptional brightness and clarity. With TruMotion 400Hz reducing image cross-talk and a picture further enriched by a 10,000,000:1 dynamic contrast ratio, the LX9500’s mesmerizing 3D transports viewers right to the heart of the action.

As with all its features, the LX9500’s award-winning BORDERLESS™ design is geared toward creating the ultimate 3D experience. Slim and sleek, the LX9500 boasts a depth of just 22.3mm, and a 16.0mm super-narrow bezel that allows for a more expansive picture and 3D images that practically burst out of the screen. In recognition of its unparalleled design, the LX9500 this year won a reddot design award, one of the world’s top three design awards and a globally accepted standard for the very best in product design.

“Thanks to its superb picture quality, the LX9500 offers a 3D experience like no other, where instead of just watching scenes, you can actually be part of them,” said Simon Kang, CEO and President of LG Home Entertainment Company. “Through advanced features such as FULL LED Slim and BORDERLESS™ design, LG is already pushing the technological boundaries for 3D. Along with our 3D Blu-ray disc player and 3D home projector, LG is well placed to become a true global leader in 3D home entertainment.”

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The LX9500 employs shutter glasses-type 3D technology, with glasses that add depth to an image by blocking one lens then the other in sync with the screen’s refresh rate. The LX9500 is also the only 3D TV with dual IR emitter, which sends signals syncing the lenses with the TV. Having dual emitters ensure that consumers can watch 3D contents with a wider viewing angle and from a longer distance. The glasses are comfortable enough to wear for an extended period of time and can be recharged via a USB for up to 40 hours of uninterrupted viewing pleasure.

“Tech-savvy and design-conscious consumers in Singapore, who delight in sophisticated home entertainment products that combine the best in technology, design, and functionality, will appreciate the new innovations in LG’s INFINIA series,” said Mr. Jeff Cheh, Managing Director, LG Electronics Singapore. “A significant milestone in the history of LG, we believe that the launch of INFINIA will further strengthen our competitiveness in the home entertainment playing field, enabling us to continue with our upswing business momentum in Singapore.”

Limitless Content

In addition, NetCast™ provides instant streaming, via a broadband connection, of virtually limitless online videos, movies and web albums. In another first for the industry, the LX9500 supports the Multi Picture Format (MPF), the world standard for 3D pictures, which enables user-created 3D content to be enjoyed on-screen without the need of a PC. Delivering unbeatable levels of entertainment, the LX9500 also displays regular programming and content in high-definition 2D, which is further enhanced by localized Spot Control for the ultimate in picture quality.

Seamless Connectivity

LG also has incorporated the Digital Living Network Alliance (DLNA) technology in the INFINIA series. DLNA allows consumers to access content stored on other DLNA-certified devices within the home, such as computers, making content options almost limitless.

For greater convenience and flexibility in setup and installation, all INFINIA HDTV series with NetCast also offer wireless Full HD 1080p wireless transmission from a “Wireless Media Hub” from up to 98 feet. Connecting source components, such as Blu-ray players, cable or satellite boxes and video games to the media hub enables transmission to a compact receiver adaptor, which attaches to the back of the TV, hidden from view. This eliminates the need for individual components to be connected directly to the TV, making for a clean and easy installation and removal of the unsightly wires (Media Hub and receiver adaptor sold separately as a package). All models with NetCast also support multi-media playback from a connected USB device including photos (JPEG), music (MP3) and video (DivX HD).

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The ultimate platform for 3D viewing, LG’s LX9500 will come with a recommended retail price of S$7,999/- (55-inch) and S$6,499/- (47-inch). The other 3D TV model, the LX6500 retails at S$6,999/- (55-inch), S$5,499/- (47-inch) and S$4,499/- (42-inch). All 3D HDTVs come bundled with 2 pairs of 3D glasses and LG’s BX580 3D Blu-ray player (3D starter pack).

In addition to the LX9500, other models in the INFINIA series, which will be made available in Singapore, include the below.

LX6500 Series (42, 47, and 55-inch sizes) – This is a 3D TV featuring LED Plus technology with local dimming, TruMotion 200Hz, a dynamic contrast ratio of 8,000,000:1, Wi-Fi capability.  

LE7500 Series (42-, 47-, and 55-inch class sizes) – Provides consumers with a Full HD 1080p experience, TruMotion 100Hz, and LED Plus technology for local dimming capability. With NetCast Entertainment Access, Wireless HD Technology content is easier to access than ever before without the fuss of too many cords.

LE5500 Series (32-, 37-, 42-, 47-, 55-inch class sizes) – Includes TruMotion 100Hz, LED Plus Technology, and NetCast Entertainment Access (except 22- and 26-inch class sizes).

PK950 Series (50-inch class size only) – Provides Full HD 1080p, 600Hz Max Sub-field Driving, THX, TruBlack Filter, 5,000,000:1 Contrast Ratio and NetCast Entertainment Access.

NOTE: Please refer to Annexe page for more details on product specifications, recommended retail price, and availability in retail stores in Singapore.

INFINIA Road Show in Singapore

In conjunction with the launch of INFINIA, LG invites the public to visit the INFINIA road show at Ngee Ann City Civic Plaza on 15 and 16 May (Saturday and Sunday from 11.00am to 9.00pm), to have a first-hand experience of LG’s flagship 3D TVs and other INFINIA models mentioned above, and witness how LG is redefining TV-viewing experience by launching the first TV in the world to incorporate the innovative FULL LED Slim technology, and how it differs from units that sport just the LED technology.

There will be special promotions available at the road show. Upon purchase of an INFINIA TV (LX9500 and LX6500 models only), consumers will have a chance to avail themselves of one of the following choices: a wireless setup box, a 3D camera, or an Xbox, which come with one game.

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com

About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LG’s product areas include LCD and plasma televisions, home theater systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.

About LG Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry for over four decades. In recognition of its vision of bringing great design  to  category  defining  products,  and  its  fast-growing  market  appeal  in  Singapore, LG  Electronics Singapore  Pte  Ltd  is  a  recipient  of  leading  local  and  international  industry  accolades  such  as  the Superbrands  2006, Red  dot Design  and GfK No.  1 Awards.  Poised to be the Number One electronics and telecommunications brand in Singapore, LG Electronics Singapore Pte Ltd runs a customer-focused centre: the LG Service Centre at Alexandra Road. For more information, please visit www.lg.com/sg