Adidas is venturing in Augment Reality. Its latest Originals AR Game Pack collection (coming soon) will feature a AR code on its tongue. When you turn your webcam onto the tongue, it will unlock a site on Adidas website and turn the shoes into a play controller.
Don’t be fooled by the simplicity of the footwear. Watch this video on what it can do. They are available in UK and selected countries and will be available in US from 15th February. However, the website will be available from 10th February 2010.