BlackBerry Bold 9700 Smartphone Launch Event

I was invited to the BlackBerry “Be Bold. Distinctively Bold.” Event. It was held at 72-13 Mohammed Sultan Road to launch the latest BlackBerry Bold 9700 Smartphone in Singapore.

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It was a big event, with many celebrities gracing it. I could recognize Pierre Png, Adam Cheng, Utt, Denise Keller (compere), Randall Tan and many others.

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There were dance, songs, games, fashion show, drinks and food flowing freely through the night. Here is a picture of theΒ  dancer gettting ready.

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And here is our super compere, Denise Keller, taking the opportunity to interview people.

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And here is our Singapore Adventurer, Khoo Swee Chiow, getting on with his interview.

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The event was supposed to start from 6pm. But the main stream only came in after 7pm. Anyway, we have some free time to play with the BlackBerry Bold 9700. They had set up many kiosks for us to try out the phone.

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The trackball is missing in this Bold 9700. Instead, it was replaced by a touchpad. I was quite surprised that the touchpad is so sensitive and easy to use. I think this would be the direction that BlackBerry will go in future.

The lighting there is very dim. So, I did not take any video on the Bold itself. The event hall is very big.

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Just before the event begins, I requested to take a picture of Denise Keller. And thanks to the PR of BlackBerry, we (bloggers) were able to have a comfortable couch to watch the event πŸ™‚ .

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Denise on stage, giving us a warm welcome.

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Followed by Mr. Geory Wade, Managing Director of RIM, Southeast Asia.

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This is followed by a dance. Will upload it to Youtube later and a Fashion show.Β  It shows how BlackBerry can blend into the daily lifestyle of anyone.

Pardon the pictures. Did not bring my long lens and I did not move my butt from the couch area.

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End of fashion show and back to Denise Keller.

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Next, songs.

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Utt and Denise having fun up on stage.

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While the songs keep going, some of us when out to have some fun on the BlackBerry Bold 9700. Below. DK and Justin from Tech65.

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Finally, we had three chances to win the BlackBerry Bold 9700. Denise receiving an answer to a question that she posted.

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Here is the lucky winner.

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There is also a fashion show from 3 selected audiences and the winner got away with one of the Bold 9700.

Finally, the lucky draw.

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And the winner…

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That is it! The end of the event. Many stayed and party. We were given a BlackBerry Bold 9700 Smartphone holder and a 4GB MicroSD card as a door gift πŸ™‚ . Hope you enjoyed my coverage.

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