LG New Chocolate (BL40) Available in Singapore from 14th November, Price Within

LG announces the BL40, their latest Chocolate phone with a massive 4-inch display. This phone will be available in Singapore from 14th November at a recommended retail price of SG$988 without contract. Pictures of Chi-Ling Lin and Nadya Hutagalung and Press Release after the break.

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Here are some pics from the Hong Kong launches. Enjoy…

Click Here for More Information on LG BL40 Chocolate

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The Unforgettable Taste of LG’s New Chocolate Goes Global

New handset offers a brand new mobile experience

Hong Kong, November 4, 2009 – LG Electronics (LG), a global leader and technology innovator in mobile communications, announced today the worldwide availability of the new LG Chocolate phone (LG BL40), offering customers outside of Europe a closer look at the eagerly-awaited widescreen device. The new LG Chocolate is the fourth handset in LG’s Black Label Series and successor to the highly-acclaimed LG Chocolate.

Following its inaugural launch in the U.K., the new LG Chocolate’s red carpet event in Hong Kong will showcase the phone’s unconventional design direction and highlight its unique partnerships in entertainment and fashion, including collaborations with designer label Twenty8Twelve and Twentieth Century Fox.

The event will bring together high-profile names who have been inspired by the new LG Chocolate’s unconventional design, viewing and usability features. Asia’s leading actress Chi-ling Lin from Taiwan and Singapore TV personality and jewelry designer Nadya Hutagalung will share with the audience their personal experience with the new phone.

Furthermore, as part of LG’s association with Twentieth Century Fox, the new Chocolate phone will come embedded with content from director James Cameron’s epic 3D fantasy, Avatar. Jon Landau, the film’s producer, will be on hand in Hong Kong to introduce exclusive footage of this highly-anticipated movie.

“Having offered Europe a taste of the new LG Chocolate, we are now delighted to introduce this new mobile experience to the world,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “We expect the new LG Chocolate, which represents the epitome of Black Label Series design superiority, to have a strong connection with all consumers around the globe who value unconventional thinking.”

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Minimalistic while sleek, the new LG Chocolate breaks from standard mobile phone designs with its disruptively different 4-inch wide screen. Featuring a stretched 21:9 ratio HD panoramic display, the mobile experience has been reinvented by LG for a better user experience when browsing web pages, checking e-mails or viewing videos on the new LG Chocolate’s cinema-like screen.

The new LG Chocolate was first revealed to the public in the U.K. in September. Starting November 5, the handset will be available to customers worldwide.

For more information, please visit http://newchocolate.lgmobile.com.

Celebrity Quotes

“It’s a privilege for us to be working with LG. The new Chocolate phone just exudes style. We love its super sleek design. It embodies everything Twenty8Twelve aspires to be.”

— Sienna Miller and Savannah Miller, Actress / Fashion Designer

“The new LG Chocolate has quickly become my favorite fashion accessory. The simple chic design goes perfectly with everything. Whether I’m wearing jeans or dressed for a night out, the Chocolate with its glossy black finish and mysterious red lines look great and make you totally stand out.”

— Chi-ling Lin, Actress

“I immediately fell in love with the smooth black surface. When you’re holding it, it feels more like a piece of jewelry, like a shiny slab of black quartz with a row of sparkling red rubies on the ends. It’s simply breathtaking.”

— Nadya Hutagalung, FLY Entertainment Artiste (Singapore)

“As the release date for AVATAR nears, we are delighted to be in partnership with LG.”

— James Cameron, Director

“With each of our films, we look for new technologies to create opportunities for creative storytelling that were not there before.”

— Jon Landau, Film Producer

“The new LG Chocolate looks great and feels even better. Every time I touched its smooth glossy screen, the vibration kept my finger coming back. Using the touch screen menus with large 3D graphics was a breeze. It’s a pleasure to use and incredibly responsive.”

— Heidi Chu, Hong Kong TV Personality

“When I first laid eyes on the sleek, stylish LG New Chocolate I knew it was a must-have for my 2010 Unnatural Disaster show. My line is all about combining the elements of nature and technology in a beautiful chaotic harmony, so I’m inspired by the perfect balance of high style and high tech that LG products achieve.”

— Evan Biddell, Fashion Designer


About the new LG Chocolate (LG BL40)

Unconventional View

Web browsing is a breeze with the widened 4-inch, 21:9 ratio HD LCD that eliminates side-scrolling while 7.2 HSDPA provides speedier internet and e-mail.

Enjoy a Panoramic Multimedia Experience through the theater-like movie player and enriched image viewer on the spacious screen.

Wide LCD accommodates Dual Screen UI to intelligently display two different types of content simultaneously.

Unconventional Design

Slim shape, glossy black finish and iconic red highlights create a sense of subtle luxury that preserves Chocolate’s design identity.

Scratch-resistant glass seamlessly encases the phone for a smooth, elegant feel that will always look flawlessly clean.

Wide screen opens up a larger space to express your personal style through enhanced UCC customization features.

Unconventional Usability

Simplified touch screen navigation with LG’s upgraded S-Class UI offers the best in finger-friendly 3D graphics, intuitive responsiveness and easy accessibility.

Maximizes user convenience with the popular PC function of Copy & Paste to transfer content at the touch of a finger.

Dual Pulse Game Control provides realistic tactile feedback for more sensitive and intuitive gaming like a handheld game console.

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lge.com.

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