This is my first time to attend a HTC event in the evening (for media) and at Butter Factory at One Fullerton Singapore. It was a fresh experience. Maybe that is how HTC wants us to think about their rebranding campaign. Remember Flash Mob at Raffles Place? Or at Wisma Atria? These are some of the YOU Campaign that HTC quietly did behind the scene. I was also honored to have meet up with my readers (cum bloggers), Zane and George 🙂 . Video of SPRINGFIELD Fashion Show after the break.
Some of the bloggers actually arrived quite early and we stayed at Starbucks for a while before making our way to Butter Factory. Here is a shot outside Butter Factory.
Finally, we were allow to go in. A look at the “reception” area.
After signing in, we were given marker pens to leave our mark on the BIG HTC Tattoo phone.
Once inside, you can see that the place is decorated with HTC Tattoo.
Kudos to HTC, they even engaged some air brush artists to put temporary Tattoos onto us.
There were free flow of Asahi beer, Sake, Yeos products and finger food. The event started with an introduction.
We were some nice laser show and some highlights of the Flash Mobs at Raffles Place and Wisma Atria. And we will given the chance to be up close and personal with the Flash Mob at a reduced size (20 dancers).
Click Here to Watch the Flash Mob at Butter Factory
Following that, we have Melvin Chua, HTC Country Manager, talking to us on their new branding and slogan, “Quietly Brilliant” and also the introduction of HTC Tattoo.
With this, we were presented with a Fashion Show. All clothing from SPRINGFIELD.
The event ended. We have a nice goodie bag (which can be folded into a small pouch) which consist of the usual Media Kit, SPRINGFIELD Catalogue, HTC product sheets, a key chain and a SG$15 SPRINGFIELD Voucher.
That is it! Hope that you enjoy my event coverage.
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