Good news for NBA fans. 2K Signs 11-time NBA® All-Star Kobe Bryant of the Los Angeles Lakers as Cover Athlete for NBA® 2K10. Below is a screen shot from their official website. Press Release after the break.
2K Sports Signs 11-time NBA® All-Star Kobe Bryant of the Los Angeles Lakers as Cover Athlete for NBA® 2K10
Award-winning film director Spike Lee partners with 2K Sports for NBA 2K10 reveal commercial
Singapore – June 8, 2009 – 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today that 11-time NBA All-Star Kobe Bryant of the Los Angeles Lakers, will be featured as the cover athlete and spokesman for the highly anticipated basketball video game, NBA 2K10. After leading the Los Angeles Lakers to a remarkable 65-17 regular season record, Bryant’s star power was a natural fit for the 10th anniversary of the hugely popular NBA 2K franchise, the #1 selling basketball video game* and #1 rated NBA simulation **.
“I’ve been playing sports video games for as long as I can remember and honestly, I’ve never seen one come so close to replicating real basketball. What 2K Sports has done is truly incredible and I’m proud to be a partner with them and on the cover of NBA 2K10,” said Bryant, currently seeking his fourth career NBA championship. “2K Sports is constantly improving and adding something new to their game every year that makes them better and better, and that’s exactly what I try to do each season with my game. It’s as if 2K Sports has been on a sports video game championship run for several years now, and I’m not even sure there’s a word for that kind of dominance.”
To support this announcement, 2K Sports brought on legendary, award-winning film director and die-hard New York Knicks fan, Spike Lee, to produce an exclusive TV spot to reveal Kobe Bryant as the cover athlete for NBA 2K10. Lee, who recently directed the highly publicized documentary on Kobe Bryant, Kobe Doin’ Work (ESPN Films), is famously known for his intense love and passion for the game of basketball.
“It’s quite obvious why 2K Sports put Kobe Bryant on the cover of NBA 2K10, which is the best NBA video game,” said Lee, whose recent documentary on Bryant has earned high praise. “One day Kobe and I will go 1 on 1 playing NBA 2K10.”
In conjunction with the reveal of Bryant as the cover athlete for NBA 2K10, 2K Sports will invite fans to vote on their choice for the official box cover. A dedicated voting site will offer fans a selection of four different NBA 2K10 box covers to choose from, and the voting period is open now through June 15. The box cover that receives the most votes at the end of the voting period will be unveiled as the cover of NBA 2K10 on June 16. More information on voting can be found at the official NBA 2K10 voting site, www.2ksports.com/vote.
Bryant’s star power was evident at an early age when he was drafted out of high school in 1996 from Lower Merion HS (PA). He is widely regarded as one of the best players in NBA history. Given the nickname “Black Mamba,” Bryant has won three NBA Championships with the Los Angeles Lakers, was named the Most Valuable Player in the 2007-08 NBA season, and most recently, won a gold medal as a member of the 2008 Summer Olympics U.S. Men’s Basketball Team. During his career, Bryant has also led the league in scoring twice, and has been elected to every All-NBA team since 1999, along with being named to nine All-Defensive teams. Since his second year in the league, Bryant has started in every NBA All-Star Game that has been hosted, including winning the All-Star MVP award in 2002, 2007, and 2009.
Developed by Visual Concepts, NBA 2K10 is not yet rated by the ESRB and will be available this fall for Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, PlayStation®2 computer entertainment system and Wii™ system from Nintendo. For more information, please visit www.2ksports.com/games/nba2k10.
* According to The NPD Group estimates of U.S. retail video game sales of Xbox 360 and PLAYSTATION 3 NBA titles from October 2008 through April 2009.
** The NBA 2K series, published by 2K Sports, outranked competitors based on GameRankings.com average scores of 2001-2008 NBA video games.
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™ and Nintendo DS™. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.
About the NBA
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(source: Thanks, Fiona!)