{"id":9723,"date":"2010-04-14T14:44:23","date_gmt":"2010-04-14T06:44:23","guid":{"rendered":"http:\/\/techielobang.com\/blog\/?p=9723"},"modified":"2010-04-14T14:44:23","modified_gmt":"2010-04-14T06:44:23","slug":"puma-and-yves-behar-took-3-years-to-design-green-shoe-box","status":"publish","type":"post","link":"https:\/\/techielobang.com\/blog\/2010\/04\/14\/puma-and-yves-behar-took-3-years-to-design-green-shoe-box\/","title":{"rendered":"Puma and Yves B\u00e9har Took 3 Years to Design Green Shoe Box"},"content":{"rendered":"<p>Next time, when you buy Puma shoes, remember to take a good look at their shoe box. If it resemble the one shown here, you will know that you are holding on to 3 years of labor (Puma and Fuseproject) to come up with this green design.\u00a0 More pictures after the break.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_puma_1.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"9724\" data-permalink=\"https:\/\/techielobang.com\/blog\/2010\/04\/14\/puma-and-yves-behar-took-3-years-to-design-green-shoe-box\/500x_puma_1\/\" data-orig-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_puma_1.jpg?fit=500%2C356&amp;ssl=1\" data-orig-size=\"500,356\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"500x_puma_1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_puma_1.jpg?fit=300%2C213&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_puma_1.jpg?fit=500%2C356&amp;ssl=1\" class=\"size-full wp-image-9724 aligncenter\" title=\"500x_puma_1\" src=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_puma_1.jpg?resize=500%2C356\" alt=\"\" width=\"500\" height=\"356\" srcset=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_puma_1.jpg?w=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_puma_1.jpg?resize=300%2C213&amp;ssl=1 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><!--more-->I think it is a clever design. By using another bag to hold the shape of the cardboard, it can greatly reduce the cardboard.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_PUMA_2.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"9725\" data-permalink=\"https:\/\/techielobang.com\/blog\/2010\/04\/14\/puma-and-yves-behar-took-3-years-to-design-green-shoe-box\/500x_puma_2\/\" data-orig-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_PUMA_2.jpg?fit=500%2C375&amp;ssl=1\" data-orig-size=\"500,375\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;18&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS-1Ds Mark II&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1268763028&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;24&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.01&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"500x_PUMA_2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_PUMA_2.jpg?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_PUMA_2.jpg?fit=500%2C375&amp;ssl=1\" class=\"size-full wp-image-9725 aligncenter\" title=\"500x_PUMA_2\" src=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_PUMA_2.jpg?resize=500%2C375\" alt=\"\" width=\"500\" height=\"375\" srcset=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_PUMA_2.jpg?w=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_PUMA_2.jpg?resize=300%2C225&amp;ssl=1 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Some facts on the savings: &#8211;<\/p>\n<blockquote><p>The impact: Puma estimates that the bag will slash water, energy, and  fuel consumption during manufacturing alone by 60%\u2014in one year, that  comes to a savings of 8,500 tons of paper, 20 million mega joules of  electricity, 264,000 gallons of fuel, and 264 gallons of water. Ditching  the plastic bags will save 275 tones of plastic, and the lighter  shipping weight will save another 132,000 gallons of diesel.<\/p><\/blockquote>\n<p style=\"text-align: center;\"><a href=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_PUMA_3.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"9726\" data-permalink=\"https:\/\/techielobang.com\/blog\/2010\/04\/14\/puma-and-yves-behar-took-3-years-to-design-green-shoe-box\/500x_puma_3\/\" data-orig-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_PUMA_3.jpg?fit=500%2C370&amp;ssl=1\" data-orig-size=\"500,370\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;20&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS-1Ds Mark II&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1269020479&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;63&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.005&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"500x_PUMA_3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_PUMA_3.jpg?fit=300%2C222&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_PUMA_3.jpg?fit=500%2C370&amp;ssl=1\" class=\"size-full wp-image-9726 aligncenter\" title=\"500x_PUMA_3\" src=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_PUMA_3.jpg?resize=500%2C370\" alt=\"\" width=\"500\" height=\"370\" srcset=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_PUMA_3.jpg?w=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_PUMA_3.jpg?resize=300%2C222&amp;ssl=1 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_PUMA_4.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"9727\" data-permalink=\"https:\/\/techielobang.com\/blog\/2010\/04\/14\/puma-and-yves-behar-took-3-years-to-design-green-shoe-box\/500x_puma_4\/\" data-orig-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_PUMA_4.jpg?fit=500%2C563&amp;ssl=1\" data-orig-size=\"500,563\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;18&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS-1Ds Mark II&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1268766522&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;24&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.008&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"500x_PUMA_4\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_PUMA_4.jpg?fit=266%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_PUMA_4.jpg?fit=500%2C563&amp;ssl=1\" class=\"size-full wp-image-9727 aligncenter\" title=\"500x_PUMA_4\" src=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_PUMA_4.jpg?resize=500%2C563\" alt=\"\" width=\"500\" height=\"563\" srcset=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_PUMA_4.jpg?w=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2010\/04\/500x_PUMA_4.jpg?resize=266%2C300&amp;ssl=1 266w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>This box design is planned to roll out next year.<\/p>\n<p>[ad#boxlist]<br \/>\n(<a href=\"http:\/\/gizmodo.com\/5516141\/reboot-puma-and-yves-behar-spend-three-years-designing-super+green-shoebox\" target=\"_blank\">source<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Next time, when you buy Puma shoes, remember to take a good look at their shoe box. If it resemble the one shown here, you will know that you are holding on to 3 years of labor (Puma and Fuseproject) to come up with this green design.\u00a0 More pictures after [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[67,29],"tags":[2158,2156,2159,2157],"class_list":["post-9723","post","type-post","status-publish","format-standard","hentry","category-green","category-other-stuff","tag-fuseproject","tag-puma","tag-shoes","tag-yves-behar"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p8YKZ-2wP","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/9723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/comments?post=9723"}],"version-history":[{"count":2,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/9723\/revisions"}],"predecessor-version":[{"id":9729,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/9723\/revisions\/9729"}],"wp:attachment":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media?parent=9723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/categories?post=9723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/tags?post=9723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}