{"id":69895,"date":"2019-07-31T22:14:18","date_gmt":"2019-07-31T14:14:18","guid":{"rendered":"https:\/\/techielobang.com\/blog\/?p=69895"},"modified":"2019-07-31T22:14:29","modified_gmt":"2019-07-31T14:14:29","slug":"shopee-loreal-beauty-skincare-ai-ar","status":"publish","type":"post","link":"https:\/\/techielobang.com\/blog\/2019\/07\/31\/shopee-loreal-beauty-skincare-ai-ar\/","title":{"rendered":"Shopee and L’Or\u00e9al Provide Beauty and Skincare Tools using AI and AR"},"content":{"rendered":"\n

Shopee is using AI and AR powered tools to bring shopping to the next level.
It has teamed up with L\u2019Or\u00e9al to roll out artificial intelligence (AI) and augmented reality (AR) powered tools on Shopee\u2019s platform.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n\n\n\n\n

To use the Shopee BeautyCam by ModiFace, you can search for With
L\u2019Or\u00e9al on Shopee app. Choose an L\u2019Or\u00e9al lipstick and click “Try it on”. Now, you can try out different shades of lipstick with AR. Pretty cool.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

For the other tool, Effaclar Spotscan, it will be incorporated in the upcoming L\u2019Or\u00e9al campaign, \u2018Your Best Skin Yet\u2019, from 12 to 15 August. <\/p>\n\n\n\n

Read the Press Release for more information.<\/p>\n\n\n\n

Press Release<\/u><\/strong><\/div><\/p>\n\n\n\n

L\u2019Or\u00e9al and Shopee Bring Beauty and Skincare partnership to life in Southeast Asia with AI and AR powered tools<\/h2>\n\n\n\n
  • L\u2019Or\u00e9al\u2019s AI and AR powered tools, Shopee BeautyCam by ModiFace and Effaclar Spotscan by La Roche-Posay on Shopee\u2019s platform will provide digitally-savvy consumers convenience, as well as an interactive and personalised shopping experience<\/em><\/li>
  • Partnership blends digital innovation with e-commerce in response to increasing demand for mobile self-diagnostic tools to help shoppers discover their individual beauty and skincare needs<\/em><\/li><\/ul>\n\n\n\n

    SINGAPORE, 26 July 2019<\/strong> \u2013 Shopee, the leading e-commerce platform in Southeast Asia and Taiwan has teamed up with L\u2019Or\u00e9al the world leader in beauty and skincare to roll out artificial intelligence (AI) and augmented reality (AR) powered tools on Shopee\u2019s platform. The joint partnership demonstrates both Shopee\u2019s and L\u2019Or\u00e9al\u2019s commitment to continuously innovate and power Southeast Asia\u2019s beauty and skincare categories into the future, and to provide shoppers a convenient and personalised online shopping experience. The AI and AR powered tools will also benefit millions of users across Southeast Asia, especially digitally-savvy millennials who are drawn to innovation, creativity and a sense of self-discovery.<\/p>\n\n\n\n

    With L\u2019Or\u00e9al\u2019s AI and AR powered tools, Shopee BeautyCam by ModiFace and the Effaclar Spotscan by La Roche-Posay, Shopee users are able to digitally try on different shades of L\u2019Or\u00e9al\u2019s lipsticks as well as receive personalised advice on the best L\u2019Or\u00e9al skincare treatments to tackle acne. Users only need Shopee\u2019s app and a front-facing camera on a mobile device to access these tools. The partnership also sees L\u2019Or\u00e9al tapping into Shopee\u2019s key interactive entertainment features such as Shopee LIVE and Shopee Slice to deepen consumer engagement.<\/p>\n\n\n\n

    Ian Ho, Regional Managing Director, Shopee said, \u201cWe are excited to partner L\u2019Or\u00e9al to bring these AI and AR powered tools to our platform. This partnership demonstrates our joint commitment to transform Southeast Asia\u2019s beauty and skincare market with innovation and technology. With more consumers purchasing their beauty and skincare essentials with Shopee, we are confident that shoppers will enjoy a more personalised and seamless shopping experience with these digital innovation tools.\u201d<\/p>\n\n\n\n

    AI and AR powered tools for the empowered online shopper<\/strong><\/p>\n\n\n\n

    With more consumers entrusting mobile self-diagnostic tools to help uncover what best suits them1<\/sup>, the digital innovation tools, Shopee BeautyCam and Effaclar Spotscan on Shopee, will help consumers better understand their individual beauty and skincare needs as they shop online. With more than 95% of Shopee\u2019s transactions occurring on mobile across the region, the partnership promises shoppers a seamless mobile shopping experience, from the use of L\u2019Or\u00e9al\u2019s mobile AI and AR powered tools to discover products, to delivering the products right to their doorstep. The launch of these digital innovation tools is done in collaboration with both of L\u2019Or\u00e9al\u2019s make-up and skincare divisions.<\/p>\n\n\n\n

    The Shopee BeautyCam employs AR simulation to allow Shopee users to try different shades of makeup, resulting in photo-realistic results in the form of a video or a selfie. To achieve this, ModiFace by L\u2019Or\u00e9al uses AI-enabled shade calibration, AI-powered analysis of information provided by makeup brands, as well as images and descriptions available on social media. The Shopee BeautyCam will launch on Shopee Singapore during L\u2019Or\u00e9al\u2019s campaign, \u2018International Lipstick Day\u2019, from 27 to 29 July and in conjunction with International Lipstick Day on 29 July. Shopee users will be able to try the feature first with L\u2019Or\u00e9al lipsticks. The proprietary technology will eventually be extended across other L\u2019Or\u00e9al make-up products in the future across Southeast Asia.<\/p>\n\n\n\n

    L\u2019Or\u00e9al\u2019s other AI-powered digital innovation tool, Effaclar Spotscan, harnesses artificial intelligence technology to offer users instant, personalised and professional acne analyses. Users are awarded an acne score and are given a personalised Effaclar routine with specific skin care tips to best tackle their acne spots. Featured during selected campaigns, the tool was launched in conjunction with other in-app activations such as in-app dermatologist consultations. Effaclar Spotscan was launched successfully on Shopee Singapore in March this year, and will be incorporated in the upcoming L\u2019Or\u00e9al campaign, \u2018Your Best Skin Yet\u2019, from 12 to 15 August.<\/p>\n\n\n\n

    Ninell Sobiecka, Vice President, Active Cosmetics Division, APAC said, \u201cWe are pleased to partner Shopee to make our first acne diagnostics tool, the Effaclar Spotscan by La Roche-Posay, available to users across Southeast Asia. This AI-powered tool helps users make more educated skin care choices based on their own unique skin type, all in the comfort of their own homes with the Shopee app. Together with Shopee, we are committed to empowering users and making lives better with innovative technology.\u201d<\/p>\n\n\n\n

    Chris Driver, Commercial General Manager, Consumer Products Division, APAC adds, \u201cWe are thrilled to partner Shopee to bring the Shopee BeautyCam by ModiFace to millions of users across the region and to reinvent the beauty industry. This technological innovation gives consumers the freedom and creativity to explore L\u2019Or\u00e9al\u2019s wide array of lipsticks and helps users learn more about which lipstick suits them best. All done within Shopee\u2019s app, this provides users a convenient, effective and simple way to discover more make-up products as they make their next make-up purchase online.\u201d<\/p>\n\n\n\n

    Interactive entertainment for a personalised online retail experience<\/strong><\/p>\n\n\n\n

    Coupled with L\u2019Or\u00e9al\u2019s digital innovation tools, the partnership sees L\u2019Or\u00e9al tapping into Shopee\u2019s key interactive entertainment features such as Shopee LIVE, Shopee\u2019s in-app live streaming feature, and Shopee Slice, a popular in-app game, to deepen engagement with consumers for a more personalised online retail experience. Through this, Shopee and L\u2019Or\u00e9al are able to provide users higher entertainment value and benefits, as they learn more about L\u2019Or\u00e9al\u2019s extensive array of products, digital innovation tools, as well as make-up and skincare tips.<\/p>\n\n\n\n

    All L\u2019Or\u00e9al make-up and skincare products can be found via their respective official stores on Shopee, under Shopee Mall, which offers 15-days free returns, 100% authenticity, and free shipping2<\/sup>.<\/p>\n\n\n\n

    Download the Shopee app for free on the App Store or Google Play Store.<\/p>\n\n\n\n

    About Shopee<\/strong><\/p>\n\n\n\n

    Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region\u2019s e-commerce destination of choice.<\/p>\n\n\n\n

    Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.<\/p>\n\n\n\n

    Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Southeast Asia. Sea’s mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE. (https:\/\/shopee.sg\/)<\/p>\n\n\n\n

    About L\u2019Or\u00e9al<\/strong><\/p>\n\n\n\n

    L\u2019Or\u00e9al has devoted itself to beauty for over 100 years. With its unique international portfolio of 36 diverse and complementary brands, the Group generated sales amounting to 26.9 billion euros in 2018 and employs 86,000 people worldwide. As the world\u2019s leading beauty company, L\u2019Or\u00e9al is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation, and a dedicated research team of 3,993 people, are at the core of L\u2019Or\u00e9al\u2019s strategy, working to meet beauty aspirations all over the world. L\u2019Or\u00e9al\u2019s sustainability commitment for 2020 \u201cSharing Beauty With All\u201d sets out ambitious sustainable development objectives across the Group\u2019s value chain.<\/p>\n\n\n\n

    <\/span>1<\/span><\/sup> Nielsen: The Future of Beauty 2018<\/span><\/p>\n\n\n\n

    2<\/span><\/sup> Terms and conditions apply. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Shopee teamed up with L\u2019Or\u00e9al to roll out artificial intelligence (AI) and augmented reality (AR) powered tools on Shopee\u2019s platform.<\/p>\n","protected":false},"author":1,"featured_media":69896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[13583,1509,4,5,6,14,3],"tags":[5340,2051,623,6806,2098,4595,17391,4357,9994,17390,17392,2427,5497,14886,3566],"class_list":["post-69895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashionology","category-featured","category-information","category-mobile","category-pda","category-techie","category-technology","tag-ai","tag-app","tag-ar","tag-artificial-intelligence","tag-augment-reality","tag-beauty","tag-beautycam","tag-featured-2","tag-in-app","tag-loreal","tag-modiface","tag-online","tag-online-shopping","tag-shopee","tag-shopping"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2019\/07\/shopee-beautycam-loreal.jpg?fit=800%2C553&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p8YKZ-ibl","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/69895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/comments?post=69895"}],"version-history":[{"count":2,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/69895\/revisions"}],"predecessor-version":[{"id":69899,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/69895\/revisions\/69899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media\/69896"}],"wp:attachment":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media?parent=69895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/categories?post=69895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/tags?post=69895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}