![\"\"](\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2018\/03\/fitbit-versa-ace-app.jpg?resize=800%2C482&ssl=1\")
<\/p>\nFitbit introduces two new products – The Fitbit Versa, a Smartwatch and the Fitbit Ace, a sports band designed for kids. Fitbit also unveils a new female health tracking to help women track their menstrual cycle, view holistic health data in one place, and better understand connections to their overall health on the Versa Smartwatch.<\/p>\n
<\/p>\n
<\/p>\n
The Fitbit Versa will be available in stores beginning April 2018, including Axtro Sports, Best Denki, Challenger, Courts, Harvey Norman, Metro, e-Gadgets and Lazada. Versa will retail at S$318 in black with a black aluminum case, gray with a silver aluminum case, or peach with a rose gold aluminum case. Fitbit Versa Special Edition retails for S$358 and accessories range from S$49.90 to S$139.90.<\/p>\n
Fitbit Ace will be available in Singapore in Q2 for S$128 SGD. Ace will be available across major retailers Axtro Sports, Best Denki, Challenger, Courts, Harvey Norman, Metro, e-Gadgets and Lazada.<\/p>\n
Here are their Press Releases<\/p>\n
Press Release for Fitbit Versa<\/strong><\/p>\n SINGAPORE \u2013 March 14, 2018<\/strong> \u2013 Fitbit (NYSE: FIT), the leading global wearables brand, today unveils Fitbit Versa™, a modern, intuitive smartwatch at an approachable price. Fitbit\u2019s lightest smartwatch offers a comfortable design and a new dashboard that simplifies how you access your health and fitness data.i Advanced health and fitness features like 24\/7 heart rate tracking, onscreen workouts, and automatic sleep stages tracking meet smart features like quick replies on Android,iii wallet-free payments, and on-device music \u2013 all with 4+ days battery life.iv<\/p>\n Fitbit also announces new female health tracking to help women track their menstrual cycle, view holistic health data in one place, and better understand connections to their overall health. Female health tracking will be available on-device for Fitbit Versa and Fitbit Ionic™ users, and to all Fitbit\u00ae app users starting in May 2018.<\/p>\n \u201cAs the wearables category continues to grow, Fitbit Versa fills a critical need in the market by delivering a beautifully designed, full-featured smartwatch that is easy to use at a very competitive price,\u201d said James Park, co-founder and CEO of Fitbit. \u201cVersa brings consumers the advanced health and fitness features Fitbit is known for, along with broad compatibility across mobile platforms and 4+ days battery life to provide users with a better picture of their overall health, making it stand out from any smartwatch available today.ii\u201d<\/p>\n Your all-day health, wellness and fitness companion<\/strong><\/p>\n Versa launches with Fitbit OS 2.0 for the company\u2019s smartwatches, including a new personalized dashboard that provides a more simplified, intuitive and holistic view of your health and fitness data, bringing the best of our mobile app to the wrist, including:v<\/p>\n Optimize your health, fitness<\/strong> and family planning with female health tracking<\/strong><\/p>\n Fitbit is also introducing female health tracking to help women understand how their menstrual cycle connects to their overall healthvii. According to a recent Fitbit survey, 80% of women did not know how many phases are in a menstrual cycle and more than 70% were unable to correctly identify the average length of a cycle, demonstrating a lack of awareness about women\u2019s health.viii Created for all Fitbit app users who identify themselves as female ages 13 and over, the feature lets you:<\/p>\n \u201cFemale health tracking will empower women with a greater understanding of their menstrual cycles in conjunction with their physical and mental health, as they start to recognize what are normal trends over time versus what could be an issue to share with their doctor,\u201d said Dr. Katharine White, MD MPH, assistant professor of obstetrics and gynecology at Boston University School of Medicine and Fitbit Advisor. \u201cThe nuances of the menstrual cycle have not been as widely studied across populations as have other areas in healthcare. This exciting development by Fitbit could help potentially create one of the largest databases of menstrual health metrics in the world, providing healthcare and research professionals with an unprecedented ability to study menstrual cycles and women\u2019s health with real world data.\u201d<\/p>\n Lightweight and modern design for everyday life<\/strong><\/p>\n Our lightest, most approachable watch yet, Versa is comfortable, durable and versatile enough for all-day and night wear. It features an ultra-thin, anodized aluminum case and is slightly tapered and angled in its design to fit small or large wrists. The rounded square silhouette display features a bright, colorful touchscreen and sharp graphics up to 1,000 nits, providing the ideal format to see all of your data on your wrist.<\/p>\n Versa offers a variety of stylish accessories so you can change your look based on your outfit or activity:<\/p>\n Essential smart features that help you simplify your life<\/strong><\/p>\n Versa offers a range of smart features to help you manage your day and quickly get the information you need most:<\/p>\n “We are thrilled to offer Fitbit\u2019s global smartwatch community convenient and easy access to the music they want to help them stay motivated on their fitness journey,\u201d said Riad Hawa, Global VP of Hardware Partnerships at Deezer. \u201cWith this partnership, we\u2019ve made it easier to have relevant and fresh music on your wrist with Flow, a personalized soundtrack, and a wide selection of playlists \u2013 all without having to bring your phone when you\u2019re exercising.\u201d<\/p>\n Versa\u2019s new software features are part of the latest Fitbit OS update, the operating system for Fitbit smartwatches. This software update will also be available for Ionic users.<\/p>\n New tools for developers<\/strong><\/p>\n For those interested in developing for the Fitbit OS, Fitbit is also launching its first online simulator. This will allow you to easily build and deploy apps and clock faces for Ionic and Versa, without requiring a device of your own. By developing for multiple devices, you can increase the visibility of your app to reach Fitbit\u2019s global, established health and fitness community.<\/p>\n Pricing and availability<\/strong><\/p>\n Fitbit Versa will be available in stores beginning April 2018, including Axtro Sports, Best Denki, Challenger, Courts, Harvey Norman, Metro, e-Gadgets and Lazada. Versa will retail at S$318 in black with a black aluminum case, gray with a silver aluminum case, or peach with a rose gold aluminum case. Fitbit Versa Special Edition retails for S$358 and accessories range from S$49.90 to S$139.90.<\/p>\n With the introduction of Versa, Fitbit expands its smartwatch offerings, providing consumers with greater choice across its product lineup of trackers and watches, and positioning the company to capture greater share of the overall wearables category. According to IDC, the worldwide wearables market is set to nearly double by 2021, with watches driving this growth in the long term.xvii<\/p>\n Today, Fitbit also announced Fitbit Ace™, a wristband designed for kids ages 8 and older to motivate them to move more and stay active with their families.<\/p>\n About Fitbit, Inc. (NYSE: FIT)<\/strong><\/p>\n Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leading global wearables brand, Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit\u2019s diverse line of innovative and popular products include Fitbit Blaze\u00ae, Fitbit Charge 2\u00ae, Fitbit Alta HR™, Fitbit Alta\u00ae, Fitbit Ace™, Fitbit Flex 2\u00ae, and Fitbit Zip\u00ae activity trackers, as well as the Fitbit Ionic™ and Fitbit Versa™ smartwatches, Fitbit Flyer™ wireless headphones and Fitbit Aria 2™ Wi-Fi Smart Scale. Fitbit products are carried in over 45,000 retail stores and in 86 countries around the globe. Powered by one of the world\u2019s largest social fitness networks and databases of health and fitness data, the Fitbit platform delivers personalized experiences, insights and guidance through leading software and interactive tools, including the Fitbit and Fitbit Coach apps, and the Fitbit OS for smartwatches. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.<\/p>\n Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other countries. Additional Fitbit trademarks can be found at www.fitbit.com\/legal\/trademark-list. Third-party trademarks are the property of their respective owners.<\/p>\n Connect with us on Facebook or Instagram and share your Fitbit experience.<\/p>\n Forward-Looking Statements <\/strong><\/p>\n This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties including, among other things, statements regarding the future retail availability of Fitbit Versa and the availability\u00a0of other product features described in this release. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we operate, including competition from much larger technology companies; any inability to successfully develop and introduce new products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects; and other factors discussed under the heading \u201cRisk Factors\u201d in our most recent report on Form 10-K filed with the Securities and Exchange Commission. All forward-looking statements contained herein are based on information available to us as of the date hereof and we do not assume any obligation to update these statements as a result of new information or future events.<\/p>\n i Battery life use varies with use and other factors.<\/span> Press Release for Fitibit Ace<\/strong><\/p>\n Fitbit\u2019s first wearable for kids helps families stay active together with daily activity and sleep tracking, motivating challenges, up to 5 days battery life, i and parental controls to safeguard kids\u2019 privacy<\/em><\/p>\n Singapore \u2013 March 14, 2018<\/strong> \u2013 Fitbit (NYSE: FIT), the leading global wearables brand, today introduced Fitbit Ace™, an activity tracker that makes fitness fun for kids while inspiring the entire family to build healthy habits together and help fight decreasing levels of activity in children.ii<\/p>\n Designed for kids ages 8 and older, Ace automatically tracks steps, active minutes and sleep, has up to 5 days of battery life,i features an adjustable, showerproof wristband in two bright colors, and provides encouragement to be active. Plus, with the new Fitbit family account, parents can control who their kids connect with in the Fitbit\u00ae app so they can safeguard their kids\u2019 privacy and stay on top of their activity.<\/p>\n According to the World Health Organization, childhood obesity rates are on the rise,iii with two out of three kids inactive every day.ii Based on a new Fitbit study, most parents agree and believe their children are less active than when they were children.iv They are concerned about their child\u2019s weight, the food they eat, and their activity levels, as well as the rising trend of childhood obesity.<\/p>\n The majority of parents want their children to be healthier (84%) and want their families to be more active (87%).vi Screen time is cited as the biggest challenge in getting their kids to be active, and parents are looking for ways to encourage a more healthy, active lifestyle, including being more active as a family, cooking together, or encouraging their children to have a better understanding of their own activity levels. In fact, 75% of parents said they are interested in the use of fitness trackers to help them keep their kids active, and Fitbit was selected over competitors more than twice as often due to ease of use and brand trust.vi<\/p>\n Help Kids Stay Active While Having Fun<\/strong><\/p>\n To address this challenge, Fitbit has designed Ace to encourage kids 8 and older to be more active and build healthy habits with their families:<\/p>\n Safeguard Your Kids\u2019 Privacy and Stay Connected<\/strong><\/p>\n Protecting kids\u2019 privacy is top of mind for parents who let their kids use technology. That\u2019s why our new Fitbit family account is designed to be compliant with Children\u2019s Online Privacy Protection Act (COPPA)\u00a0and other applicable privacy laws, allowing parents to manage who their children connect with and what information they see in the Fitbit app:<\/p>\n \u201cAs childhood obesity rates continue to rise, it\u2019s more important than ever to empower the entire family to embrace a healthy and more active lifestyle,\u201d said James Park, CEO and Co-founder of Fitbit. \u201cIt can be hard to start and stick to good habits, and we know from our community that network effects are key to getting and keeping people motivated. By bringing that experience to families, it can make healthier habits feel more achievable by making it fun and engaging. We are excited by the opportunity to enable parents to help set their kids on a path to building lifelong, healthy habits all while having fun together.\u201d<\/p>\n Designed for Kids<\/strong><\/p>\n With an adjustable, showerproof wristband and up to 5 days battery life,i Ace is designed to keep pace with your kid\u2019s life and withstand any splashes, spills or activities. By offering 10 unique clock faces and two fun interchangeable bands in electric blue and power purple, kids can find the style that fits their unique personality and be motivated to wear Ace day and night, no matter what they are doing.<\/p>\n Pricing & Availability<\/strong><\/p>\n Fitbit Ace will be available in Singapore in Q2 for S$128 SGD. Ace will be available across major retailers Axtro Sports, Best Denki, Challenger, Courts, Harvey Norman, Metro, e-Gadgets and Lazada. About Fitbit, Inc. (NYSE: FIT)<\/strong><\/p>\n Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leading global wearables brand, Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit\u2019s diverse line of innovative and popular products include Fitbit Blaze\u00ae, Fitbit Charge 2\u00ae, Fitbit Alta HR™, Fitbit Alta\u00ae, Fitbit Ace™, Fitbit Flex 2\u00ae, and Fitbit Zip\u00ae activity trackers, as well as the Fitbit Ionic™ and Fitbit Versa™ smartwatches, Fitbit Flyer™ wireless headphones and Fitbit Aria 2™ Wi-Fi Smart Scale. Fitbit products are carried in over 45,000 retail stores and in 86 countries around the globe. Powered by one of the world\u2019s largest social fitness networks and databases of health and fitness data, the Fitbit platform delivers personalized experiences, insights and guidance through leading software and interactive tools, including the Fitbit and Fitbit Coach apps, and the Fitbit OS for smartwatches. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.<\/p>\n Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other countries. Additional Fitbit trademarks can be found at www.fitbit.com\/legal\/trademark-list. Third-party\u00a0trademarks are the property of their respective owners.<\/p>\n Connect with us on Facebook, Instagram or Twitter and share your Fitbit experience.<\/p>\n Forward-Looking Statements<\/strong><\/p>\n This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties including, among other things, statements regarding the future retail availability of Fitbit Ace and the availability of other product features described in this release. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we operate, including competition from much larger technology companies; any inability to successfully develop and introduce new products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects; and other factors discussed under the heading \u201cRisk Factors\u201d in our most recent report on Form 10-K filed with the Securities and Exchange Commission. All forward-looking statements contained herein are based on information available to us as of the date hereof and we do not assume any obligation to update these statements as a result of new information or future events.<\/p>\n # # #<\/p>\n i Battery life varies with use and other factors. ii U.S. Department of Health and Human Services, President’s Council on Sports, Fitness & Nutrition, https:\/\/www.hhs.gov\/fitness\/resource-center\/facts-and-statistics\/index.html#footnote-1.<\/span> Fitbit introduces the Fitbit Versa, a Smartwatch and the Fitbit Ace, a sports band designed for kids. Fitbit also unveils a new female health tracking to help women track their menstrual cycle, view holistic health data in one place, and better understand connections to their overall health on the Versa Smartwatch.<\/p>\n","protected":false},"author":1,"featured_media":66260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[1509,1515,4,61,5,14,11589],"tags":[686,2051,2840,4357,10508,16435,16434,16437,2581,2899,282,16436,10925,10941,14910,16433],"class_list":["post-66259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-gadget","category-information","category-local","category-mobile","category-techie","category-wearable","tag-ace","tag-app","tag-availability","tag-featured-2","tag-fitbit","tag-fitbit-ace","tag-fitbit-versa","tag-menstrual-cycle","tag-price","tag-pricing","tag-singapore","tag-smart-band","tag-smart-watch","tag-smartwatch","tag-sports-band","tag-versa"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2018\/03\/fitbit-versa-ace-app.jpg?fit=800%2C482&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p8YKZ-heH","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/66259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/comments?post=66259"}],"version-history":[{"count":1,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/66259\/revisions"}],"predecessor-version":[{"id":66261,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/66259\/revisions\/66261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media\/66260"}],"wp:attachment":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media?parent=66259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/categories?post=66259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/tags?post=66259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Fitbit Introduces Fitbit Versa, the Smartwatch for All<\/h2>\n
\n
\n
\nVersa also offers all the health and fitness features Fitbit users love most with 4+ days battery life:ii<\/li>\n\n
\n
\n
\nii Quick replies for Android users will be available Spring 2018.<\/span>
\niii Because Fitbit Labs content is experimental in nature, users may experience minor issues, and the time period for which apps and clock faces are available may be limited.<\/span>
\niv Battery life varies with use and other factors; 7+ hours playing playback or using Connected GPS.<\/span>
\nv Fitbit OS 2.0 will also be available on Fitbit Ionic devices in Spring 2018.<\/span>
\nvi Additional content available with a subscription to Fitbit Coach.<\/span>
\nvii Female health tracking will be available Spring 2018.<\/span>
\nviii Fitbit Primary Research Study, February 2018<\/span>
\nix At a glance view on wrist available to Fitbit Versa and Fitbit Ionic users starting in May 2018.<\/span>
\nx Periwinkle classic bands sold exclusively at Fitbit.com.<\/span>
\nxi Leather accessories are made of Horween leather and other leather materials. Lavender and saddle with tan stitching sold exclusively at Fitbit.com.<\/span>
\nxii Stainless steel metal link bands and stainless steel metal mesh silver bands sold exclusively at Fitbit.com.<\/span>
\nxiii Quick replies for Android users will be available Spring 2018.<\/span>
\nxiv Requires Deezer subscription, which is available free to Fitbit users for three months; available globally.<\/span>
\nxv American Express network only available in the U.S.<\/span>
\nxvi See list of compatible devices at Fitbit.com\/devices.<\/span>
\nxvii IDC, https:\/\/www.idc.com\/getdoc.jsp?containerId=prUS42818517.<\/span><\/p>\nFitbit Launches Fitbit Ace, Inspires Healthy Habits for Kids and\u00a0Makes Activity Fun for the Whole Family<\/h2>\n
\n
\n
\nToday, Fitbit also announced Fitbit Versa™, a contemporary, intuitive smartwatch at an approachable price, and female health tracking tools.<\/p>\n
\niii World Health Organization, http:\/\/www.who.int\/dietphysicalactivity\/childhood\/en\/.<\/span>
\niv Fitbit Primary Research Study, February 2018<\/span>
\nv World Health Organization, Physical activity and young people, http:\/\/www.who.int\/dietphysicalactivity\/factsheet_young_people\/en\/.<\/span>
\nvi National Center for Chronic Disease Prevention and Health Promotion, Division of Population Health, https:\/\/www.cdc.gov\/sleep\/about_sleep\/how_much_sleep.html.<\/span>
\nvii Family Faceoff Challenge will be available in the Fitbit app in Spring 2018.<\/span>
\nviii See list of compatible devices at www.fitbit.com\/devices.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"