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<\/p>\nSony introduces their latest full frame mirrorless camera, the\u00a0\u03b17 II, and SEL2870 lens yesterday. The camera is packed with many latest Sony imaging technologies. Check out the Press Release for full details.<\/p>\n
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It is quite a comprehension Press Release. Take a look at it below. BTW, there is no pricing or availability yet.<\/p>\n
Press Release<\/strong><\/span><\/p>\n (SINGAPORE, 28 February 2018)<\/strong> \u2013 Sony today introduced yet another impressive addition to their full-frame mirrorless camera line-up, the \u03b17 III (model ILCE-7M3).<\/p>\n Sony\u2019s unmatched innovation within the image sensor space is at the forefront of the new \u03b17 III, as it features a brand new 24.2MP 1<\/span> back-illuminated Exmor R CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15 stops 2<\/span> of dynamic range at low sensitivities. By combining this sensor with a variety of impressive features including extreme AF coverage of 93%, fast shooting at up to 10 fps 3<\/span> with either mechanical shutter or silent shooting 4<\/span>, diverse 4K\u00a05<\/span> video capabilities and more, Sony has created a new tool that gives all types of creators \u2013 from enthusiast to professional \u2013 the ability to capture content in new and different ways than they ever have before.<\/p>\n Spectacular Full-frame Image Quality<\/strong><\/p>\n The newly developed 24.2MP 1<\/span> back-illuminated Exmor R CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X™ processing-engine that boosts processing speed by approximately 1.8\u00a0times compared to the \u03b17 II. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 – 51200 (expandable to ISO 50 \u2013 204800 for still images) and an overall 1.5-stop 9<\/span> improvement in image quality. The camera also features a massive 15-stop 2<\/span> dynamic range at low sensitivity settings, ensuring outstanding overall performance at all settings and in all shooting conditions, with significant advancements in accurate colour reproductions of skin tones and the vibrant colours of nature.<\/p>\n This new full-frame model can also output 14 bit RAW format 10<\/span> even in silent and continuous shooting modes, and is equipped with a 5-axis optical image stabilisation system that results in a 5.0 step 5<\/span> shutter speed advantage.<\/p>\n Significant Advances in AF Speed and Performance<\/strong><\/p>\n The innovative new \u03b17 III full-frame mirrorless camera features a level of AF performance that has been largely improved over the \u03b17 II, including the addition of 4D FOCUS™ capabilities. The new camera has 425 contrast AF points that work with a 693-point focal-plane phase-detection AF system inherited from the acclaimed \u03b19 model. This innovative AF system covers approximately 93% of the frame, ensuring reliable focusing and tracking for even the most difficult to capture subjects. The acclaimed Eye AF feature is also available in the new camera, even in AF-C mode, which is extremely useful for situations where the subject is turning around, looking down or otherwise obstructed. It also works when the \u03b17 III is being used with Sony\u2019s A-mount lenses with an optional LA-EA3 adaptor 11<\/span>. Additional improvements in focusing flexibility include the addition of a multi-selector or \u2018joystick\u2019 for moving focusing points quickly, the addition of touch focusing capability, AF availability in Focus Magnifier mode, an \u2018AF On\u2019 button and much more.<\/p>\n Speed to Capture Every Decisive Moment<\/strong><\/p>\n The new \u03b17 III is equipped with an updated image processing system that allows it to shoot full resolution images at up to 10 fps 3<\/span> with continuous, accurate AF\/AE tracking for up to 177 Standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images 12<\/span>. This high speed mode is available with either a mechanical shutter or a completely silent shooting 4<\/span>, adding to the immense flexibility of the camera. The camera can also shoot continuously at up to 8 fps 3<\/span> in live view mode with minimal lag in the viewfinder or LCD screen.<\/p>\n For added convenience, while large groups of burst images are being written to the memory card, many of the cameras key functions are operable, including access to the \u2018Fn\u2019 (Function) and \u2018Menu\u2019 buttons, image playback and several other menus and parameters including image rating and other functions that facilitate on-location image sorting.<\/p>\n Additionally, if there is fluorescent or artificial lighting present in a shooting environment, users can activate the Anti-flicker\u00a013<\/span> function to allow the \u03b17 III to automatically detect frequency of the lighting and time the shutter to minimise its effect on images being captured. This minimises any exposure or colour anomalies that can sometimes occur at the top and bottom of images shot at high shutter speeds.<\/p>\n High Quality 4K 6<\/span> Video<\/strong><\/p>\n The new \u03b17 III is an outstanding video camera as well, offering 4K\u00a06<\/span> (3840×2160 pixels) video recording across the full width of the full-frame image sensor. In video mode, the camera uses full pixel readout without pixel binning to collect about 2.4x 14<\/span> the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth.<\/p>\n An HLG (Hybrid Log-Gamma)15<\/span> picture profile is available on the \u03b17 III as well, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TV\u2019s to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased colour grading flexibility, as well as Zebra functionality, Gamma Display assist and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mbps 6<\/span>, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking.<\/p>\n Upgraded Build, Design<\/strong> and Customisation<\/strong><\/p>\n Sony\u2019s newest full-frame camera is equipped with a variety of enhanced capabilities that were first implemented in the \u03b19 and then again in the \u03b17R III. These include dual media slots, with support in one slot for UHS-II type SD memory cards. Users have a variety of options for storing their content in each of the cards, including separate JPEG \/ RAW recording, separate still image \/ movie recording, relay recording and more. Battery life has been greatly extended as well \u2013 with a CIPA measurement of up to 710 shots per charge8, it offers the world\u2019s longest 7<\/span> battery life of any Mirrorless camera, as the new camera utilises Sony\u2019s Z series battery NP-FZ100 that offers approximately 2.2 times the capacity of the W series battery NP-FW50 utilised in the \u03b17 II.<\/p>\n The new camera features \u201cMy Menu\u201d functionality which allows up to 30 menu items to be registered for instant recall when needed. Users can also apply star ratings to their still images through the camera controls for easier image playback and review, and edit the first three characters of all still image files. Additionally, there is a total of 81 functions that are assignable to 11 custom buttons, and the camera is both dust and moisture resistant 16<\/span>.<\/p>\n The \u03b17 III features high-resolution, high-contrast, fast-start XGA OLED Tru-Finder™ with approximately 2.3 million dots for extremely accurate, true-to-life detail reproduction. \u201cStandard\u201d or \u201cHigh\u201d display quality settings are also available for both the viewfinder and monitor as well. It also is capable of seamlessly transferring files to a smartphone, tablet, and computer or FTP server via Wi-Fi\u00ae, while also offering a SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal for increased flexibility in power supply and faster image transfer speed during tethered shooting.<\/p>\n The \u03b17 III model also comes with Sony\u2019s new software suite \u201cImaging Edge\u201d, which extends the creative capabilities of the entire shooting process \u2013 from pre-processing to post-processing. \u201cImaging Edge\u201d provides three PC applications called \u2018Remote\u2019, \u2018Viewer\u2019 and \u2018Edit\u2019, available for free download, which support live-view PC remote shooting and RAW development. In the latest Version 1.1, several improvements have been implemented including about 10%\u00a017<\/span> faster data transfer speed for remote shooting from PC (PC tether shooting) and approximately 65%\u00a018<\/span> improvement in the response speed for RAW image editing. For more information, please visit Imaging Edge support page. www.sony.net\/disoft\/d\/.<\/p>\n The camera is also compatible with a wide variety of Sony E-mount accessories including the BC-QZ1 Battery Charger\u00a019<\/span>, VG-C3EM Vertical Grip.<\/p>\n Availability of the \u03b17 III and SEL2870 lens will be available at selected Sony Stores, Sony Centres and Sony authorised dealers will be advised at a later date.<\/p>\n ###<\/p>\n About Sony Electronics (Singapore) & Sony South East Asia<\/strong><\/p>\n Sony Electronics (Singapore) was established on 1 October 1999 with business activities comprising sales and marketing, and information systems. As part of Sony Electronics (Singapore), Sony South East Asia is responsible for the marketing and sales of consumer products in Singapore, as well as for business and professional products in Singapore and other countries in the South East Asia region. It also handles export business for consumer products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the consumer electronics market. For more information on Sony\u2019s products and services in Singapore, please visit http:\/\/www.sony.com.sg\/.<\/p>\n Sony introduces their latest full frame mirrorless camera, the\u00a0?7 II, and SEL2870 lens yesterday. The camera is packed with many latest Sony imaging technologies. Check out the Press Release for full details.<\/p>\n","protected":false},"author":1,"featured_media":66119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[96,4,61,14],"tags":[2840,15934,631,4357,6581,1866,3469,2581,2899,282,94],"class_list":["post-66118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-camera","category-information","category-local","category-techie","tag-availability","tag-camera","tag-dslr","tag-featured-2","tag-full-frame","tag-lens","tag-mirrorless","tag-price","tag-pricing","tag-singapore","tag-sony"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2018\/02\/sony-a7-iii.jpg?fit=800%2C553&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p8YKZ-hcq","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/66118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/comments?post=66118"}],"version-history":[{"count":2,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/66118\/revisions"}],"predecessor-version":[{"id":66121,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/66118\/revisions\/66121"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media\/66119"}],"wp:attachment":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media?parent=66118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/categories?post=66118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/tags?post=66118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Sony Expands \u201cFull-frame Mirrorless\u201d Line-up with New \u03b17 III with the Latest Imaging Technologies all Compressed into a Compact Package<\/h2>\n
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\nAF response and tracking has also been greatly improved in the new camera, with almost 2x 9<\/span> the focusing speed in low-light condition and 2x\u00a02<\/span> the tracking speed compared to the\u00a0previous model as a result of the faster image sensor readout. This allows complex and unpredictable motion to be captured with far greater precision and accuracy.<\/p>\n\n