![\"SingaPlural_2017\"](\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2017\/03\/SingaPlural_2017.jpg?resize=600%2C484\")
<\/p>\nEvery day, when you travel on Singapore public transport, I am sure your senses will be “bombarded” with the sounds of Singapore. It might be a bird chirping away or the Singlish spoken across the country. Check out this\u00a0exhibit, Store Value, at SingaPlural 2017: Stories \u2013 A New Perspective by\u00a0L*L supported by EZ-Link Pte Ltd.<\/p>\n
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In this exhibit – Stored Value will showcase an ensemble of public bus card readers which can be activated by tapping an ez-link card to produce sounds commonly heard in Singapore.<\/p>\n
With a tap of the ez-link card, the interactive exhibit Stored Value will\u00a0produce familiar sounds unique to Singapore <\/em><\/p>\n SINGAPORE, 3 March 2017<\/strong> \u2013 EZ-Link Pte Ltd, Singapore\u2019s largest issuer of CEPAS-compliant cards, today announced their support for L*L, a multidisciplinary collaboration between local designer-artists Loh Zhide and Matthew Lim, for their exhibit at SingaPlural 2017: Stories \u2013 A New Perspective. Inspired by the ez-link cards used by commuters for their daily rides, Stored Value by L*L is a one-of-a-kind exhibit that interacts with ez-link cards to create a harmony unique to Singapore.<\/p>\n Stored Value will showcase an ensemble of public bus card readers, an ode to Singapore\u2019s public transport, which can be activated by tapping an ez-link card to produce a narrative of distinctive sounds commonly heard on our island, such as the call of the koel bird, MRT announcements and Singlish spoken at \u201ckopitiam\u201d. By evoking specific encounters and memories from a shared experience, the exhibit is a reminder of the collective memories and collaborative creation of Singapore. L*L initially drew their inspiration from a friend who imagined the sound of card readers at Dhoby Ghaut MRT Station as piano sounds instead of the familiar beeps. They later realised the beeps reinforce a sense of place and their ez-link cards not only store money but also keep a log of places they have travelled to. The pair began to weave together a larger narrative of individuals going about their daily lives, accumulating into a larger hustle-andbustle\u00a0in Singapore, bringing familiar sounds into an exhibit that raises the everyday of\u00a0Singapore into consciousness.<\/p>\n \u201cEZ-Link has always been an active proponent of local arts. In 2015, we organised the \u2018My\u00a0Journey, My Home\u2019 SG50 Card Design Art Competition to feature artworks by young artists\u00a0on 200,000 ez-link cards. This time, we are thrilled by the opportunity to support two talented\u00a0local designer-artists, Zhide and Matthew, to present a truly extraordinary experience to the\u00a0public at SingaPlural 2017. The portrayal of the ez-link card in Stored Value is a reminder of\u00a0how the ez-link card has been so closely interwoven with our daily lives that it has become\u00a0an integral part of the Singapore culture. We look forward to supporting more local talents in\u00a0the arts and design scene in Singapore,\u201d said Nicholas Lee, Chief Executive Officer, EZ-Link\u00a0Pte Ltd.<\/p>\n \u201cIt was quite challenging to curate sounds that we wanted to be part of the exhibit. Each\u00a0Singaporean has their personal experience of Singapore and Stored Value does not deny\u00a0that. The task of finding sounds that we felt were Singaporean required us to reflect on the\u00a0meaning of being a Singaporean. It is not easy to find sounds that have enough\u00a0\u2018Singaporean-ness\u2019 packed within a soundbite no more than four seconds long. This is akin\u00a0to how hearing the quick beeps of the card reader would remind us that we are traveling\u00a0within Singapore,\u201d said Loh Zhide, Designer-artist, L*L.<\/p>\n \u201cWe started our collaboration based on similar interests in merging the fields of design and\u00a0technology. The technical complexity of creating Stored Value also forced us to keep\u00a0thinking about how we can produce the intended experience for the viewer within specific\u00a0technical constraints. We are extremely grateful to EZ-Link for supporting our exhibit at\u00a0SingaPlural. Stored Value also would not have been possible without the help and support of\u00a0friends, family and colleagues,\u201d said Matthew Lim, Designer-artist, L*L.<\/p>\n SingaPlural 2017 will be held at the F1 Fit Building from 7 to 12 March, 11am to 10pm.\u00a0Tickets for unlimited entries are sold on\u2010site at $10 each. Local students, children 12 years\u00a0and below as well as senior citizens aged 60 and above will enjoy free admission.<\/p>\n For more information on Stored Value, please visit L*L\u2019s website (www.lasteriskl.com\/) and\u00a0their social media page \u2013 Facebook (www.facebook.com\/LasteriskL) and Instagram\u00a0(www.instagram.com\/l.asterisk.l\/). Find the latest updates on EZ-Link on Facebook\u00a0(www.facebook.com\/myezlink), Instagram (www.instagram.com\/ezlinksg) and Twitter\u00a0(www.twitter.com\/ezlinksg).<\/p>\n ###<\/p>\n About EZ-Link Pte Ltd<\/strong><\/p>\n EZ-Link\u2019s core business is in the sale, distribution and management of ez-link cards, as well\u00a0as the clearing and settlement of all ez-link card transactions generated in transit and nontransit\u00a0(retail\/merchant) sectors. To date, more than 17 million new CEPAS-compliant ez-link\u00a0cards have been issued. In 2015, EZ-Link unveiled two new innovations in Singapore, EZCharms,\u00a0the first non-card form factor, as well as the \u201cEZ-Link Rewards with Perx\u201d to reward\u00a0commuters for using public transport with the ez-link card. EZ-Link continues to set new\u00a0cashless trends with the \u201cMy EZ-Link Mobile\u201d application, the world\u2019s first Near Field\u00a0Communication (NFC) mobile application for contactless card top-ups; \u201cEZ-Link NFC SIM\u201d,\u00a0the first NFC payment service on Singapore\u2019s public transit; and \u201cEZ-Pay\u201d, Singapore\u2019s first\u00a0free card-less ERP payment service.<\/p>\n About L*L<\/strong><\/p>\n L*L is a multidisciplinary collaboration between Loh Zhide and Matthew Lim that crisscrosses\u00a0design, art and technology. We are interested in creating participatory experiences\u00a0that invite people to engage, question and wonder.<\/p>\n [ad#img]<\/p>\n","protected":false},"excerpt":{"rendered":" Every day, when you travel on Singapore public transport, I am sure your senses will be “bombarded” with the sounds of Singapore. 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\nStored Value by L*L at SingaPlural 2017<\/p>\n