![\"Mi_IH_Pressure_Rice_Cooker_2\"](\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2016\/03\/Mi_IH_Pressure_Rice_Cooker_2.jpg\")
<\/a><\/p>\nPress Release<\/strong><\/span><\/p>\n Mi Induction Heating Pressure Rice Cooker is its latest product under this new brand<\/em><\/p>\n BEIJING, 29 March 2016<\/strong> \u2013 Leading technology company Xiaomi announced today a new “Mi\u00a0Ecosystem” sub-brand (\u7c73\u5bb6 in Chinese), as it mapped out the overall strategy for its ecosystem\u00a0business and shared some key results to date.<\/p>\n The \u201cMi Ecosystem\u201d sub-brand covers a range of products manufactured by Xiaomi\u2019s\u00a0ecosystem partners, with a philosophy of making products that stand out as works of art in daily\u00a0lives. It is also a clear indicator of the high quality that these companies have to adhere to in\u00a0order to be aligned with Xiaomi\u2019s brand.<\/p>\n Mi Induction Heating Pressure Rice Cooker is Xiaomi\u2019s first product under the new “Mi\u00a0Ecosystem” sub-brand. At RMB999, it is less than 40% the price of comparable high-end\u00a0Japanese induction heating pressure rice cookers, and will be available for sale on Mi.com in\u00a0China during Mi Fan Festival on April 6.<\/p>\n To build the Mi Ecosystem, Xiaomi has so far invested in 55 companies that design and\u00a0manufacture products beyond its three core product categories: smartphones, smart TVs and\u00a0smart routers. Among these, 29 companies including Zhimi (which makes the Mi Air Purifier)\u00a0and Viomi (which makes the Mi Water Purifier) have been incubated by Xiaomi from their\u00a0founding. To date, over 20 Mi Ecosystem companies have launched products and won 28\u00a0international design awards in total.<\/p>\n Several Mi Ecosystem companies have become industry benchmarks. Zhimi\u2019s annual sales of\u00a0air purifiers crossed one million, Zimi has sold over 46.9 million power banks to date, while\u00a0Huami has sold over 18.5 million fitness bands. Among these 55 companies, seven have annual\u00a0sales of over RMB100 million, while two have reached annual sales of over RMB1 billion.<\/p>\n Xiaomi founder and CEO Lei Jun started exploring the ecosystem business model two years\u00a0ago with a mindset to \u201cpromote an upgrade in Chinese manufacturing with a new concept of\u00a0\u2018Made in China\u2019 products\u201d. Rather than simply being a venture company, Xiaomi imparts to\u00a0these companies its approach to making quality products, sharing its methodologies and\u00a0existing resources, including supply chain, e-commerce, marketing and branding.<\/p>\n Mi Induction Heating Pressure Rice Cooker matches quality of high-end Japanese brands<\/strong><\/p>\n High-end Japanese pressure rice cookers are widely recognised for producing more delicious\u00a0rice by using three core technologies: pressure control, heating method and the lining material.<\/p>\n Pressure control has become synonymous with high-end Japanese rice cookers. Mi Induction\u00a0Heating Pressure Rice Cooker employs a magnetic relief valve to precisely control the pressure\u00a0inside the rice cooker to 1.2 times the atmospheric pressure, corresponding to an ideal boiling\u00a0point of water at 105 degree Celsius, which results in more flavourful rice.<\/p>\n Mi Induction Heating Pressure Rice Cooker also uses electromagnetic heating technology for\u00a0higher thermal efficiency and to ensure even cooking.<\/p>\n For the lining material, Mi Induction Heating Pressure Rice Cooker uses grey cast iron that has\u00a0undergone a 69-step process, which has the advantages of even heating and strong thermal\u00a0performance. It also incorporates PFA powder coating that is used to solve the problem of rice\u00a0sticking to the bottom of the pot. Due to the high level of technical expertise needed to combine\u00a0grey cast iron and PFA powder coating, the team spent 18 months carrying out over 30,000\u00a0tests before arriving at the perfect combination.<\/p>\n Mi Induction Heating Pressure Rice Cooker is a WiFi-enabled smart gadget that can be\u00a0controlled via the Mi Home app. For example, users can scan their pack of rice to identify the\u00a0type of rice, brand and origin, and based on that, the rice cooker can adjust its heating\u00a0methodology to best suit the type of rice. It currently supports more than 200 brands of rice, and\u00a0this will be expanded in the future. Users can also set their personal preferences within the app.<\/p>\n The app also comes with other recipes that can be used with Mi Induction Heating Pressure\u00a0Rice Cooker, including brown rice, crispy rice and even cakes. Users do not have to figure out\u00a0the methods for cooking these other items \u2013 instead they can just set it through the app, which\u00a0currently supports 2450 heating methods.<\/p>\n About Xiaomi<\/strong><\/p>\n Xiaomi was founded in 2010 by serial entrepreneur Lei Jun, who believes that high-quality\u00a0technology doesn’t need to cost a fortune. We create remarkable hardware, software, and\u00a0Internet services for and with the help of our Mi fans. We incorporate their feedback into our\u00a0product range, which currently includes the Mi Note Pro, Mi Note, Mi 5, Redmi Note 3, Mi TV, Mi\u00a0Band and other accessories. With more than 70 million handsets sold in 2015, and products\u00a0launched in Taiwan, Hong Kong, Singapore, Malaysia, Philippines, India, Indonesia and Brazil,\u00a0Xiaomi is expanding its footprint across the world to become a global brand.<\/p>\n","protected":false},"excerpt":{"rendered":" Xiaomi today announces the Mi Ecosystem sub-brand. Their first product under this sub-brand is the Mi Induction Heating Pressure Rice Cooker. At RMB999, I..<\/p>\n","protected":false},"author":1,"featured_media":61372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[1509,4,14],"tags":[15086,2840,1755,4357,3645,15082,15085,2581,2899,15083,15084,6160],"class_list":["post-61371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-information","category-techie","tag-appliance","tag-availability","tag-china","tag-featured-2","tag-induction","tag-mi-ecosystem","tag-pressure-rice-cooker","tag-price","tag-pricing","tag-rice-cooker","tag-sub-brand","tag-xiaomi"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2016\/03\/Mi_IH_Pressure_Rice_Cooker_2.jpg?fit=600%2C400&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p8YKZ-fXR","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/61371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/comments?post=61371"}],"version-history":[{"count":1,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/61371\/revisions"}],"predecessor-version":[{"id":61373,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/61371\/revisions\/61373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media\/61372"}],"wp:attachment":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media?parent=61371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/categories?post=61371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/tags?post=61371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Xiaomi announces new \u201cMi Ecosystem\u201d sub-brand<\/h2>\n