{"id":59517,"date":"2015-07-30T12:55:18","date_gmt":"2015-07-30T04:55:18","guid":{"rendered":"http:\/\/techielobang.com\/blog\/?p=59517"},"modified":"2015-07-30T12:55:18","modified_gmt":"2015-07-30T04:55:18","slug":"remy-martin-club-connected-bottle-nfc","status":"publish","type":"post","link":"https:\/\/techielobang.com\/blog\/2015\/07\/30\/remy-martin-club-connected-bottle-nfc\/","title":{"rendered":"The REMY MARTIN CLUB CONNECTED BOTTLE comes with NFC"},"content":{"rendered":"<p>Drinking a glass of Remy Martin will never be the same again with the latest\u00a0\u00a0R\u00c9MY\u00a0MARTIN CLUB CONNECTED BOTTLE that comes with NFC. Yes, this is not a joke. It is a security enhancement to ensure that no one but you can open the bottle.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"59518\" data-permalink=\"https:\/\/techielobang.com\/blog\/2015\/07\/30\/remy-martin-club-connected-bottle-nfc\/remedy-martin-club-connected-bottle\/\" data-orig-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2015\/07\/remedy-martin-club-connected-bottle.jpg?fit=600%2C367&amp;ssl=1\" data-orig-size=\"600,367\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"remedy-martin-club-connected-bottle\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2015\/07\/remedy-martin-club-connected-bottle.jpg?fit=300%2C183&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2015\/07\/remedy-martin-club-connected-bottle.jpg?fit=600%2C367&amp;ssl=1\" class=\"aligncenter size-full wp-image-59518\" src=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2015\/07\/remedy-martin-club-connected-bottle.jpg?resize=600%2C367\" alt=\"remedy-martin-club-connected-bottle\" width=\"600\" height=\"367\" srcset=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2015\/07\/remedy-martin-club-connected-bottle.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2015\/07\/remedy-martin-club-connected-bottle.jpg?resize=300%2C183&amp;ssl=1 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><!--more--><\/p>\n<p>I have to read it a few times and Google it to confirm that the news is not a prank, since the PR company is also new to me. Here is a video of the REMY MARTIN CLUB CONNECTED BOTTLE.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/nqnLXJng0C0\" width=\"600\" height=\"338\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>I am not sure about you. For me, I would just drink it instead of taking out a smartphone (only Android at the moment) to scan the bottle. BTW, it is using a tamper-proof NFC tag in the capsule, coupled with the bank level authentication solution. So, there you have it. The most advance Remy Martin bottle ever (for now).<\/p>\n<p><strong><span style=\"text-decoration: underline;\">Press Release<\/span><\/strong><\/p>\n<h2 style=\"text-align: center;\">R\u00c9MY MARTIN &amp; SELINKO -\u00ad FIRST TO BRING CONNECTED BOTTLE WITH HIGH-\u00adSECURITY NFC TECHNOLOGY TO SPIRITS MARKET<\/h2>\n<p><strong>July, 2015<\/strong> -\u00ad\u2010 Pursuing its constant quest for innovation, R\u00e9my Martin is thrilled to launch the very first bottle connected through High-\u00adSecurity NFC technology. The R\u00c9MY MARTIN CLUB CONNECTED BOTTLE will be available in China this fall and will provide advanced functionalities such as secure authentication, opening detection and an integrated consumer engagement program.<\/p>\n<p><strong>AUTHENTICATION AND SECURITY<\/strong><\/p>\n<p>R\u00e9my Martin is the first Wines and Spirits brand to bring to market a connected bottle with the most highly secure opening detection technology; integrating a unique, tamperproof NFC tag into the capsule. The core of the solution developed by Selinko, a bank level authentication solution, lies in a\u00a0100% secure authentication of the genuine provenance of the bottle, the ability to detect a\u00a0previously opened one and allow the brand to remain in contact with the consumer after purchase is made. The experience of the R\u00c9MY MARTIN CLUB CONNECTED BOTTLE is accessible via a dedicated smartphone application, allowing consumers immediate interaction with their purchase.<\/p>\n<p><strong>HOW IT WORKS<\/strong><\/p>\n<p>While CRM solutions such as QR codes or NFC tags already exist, the R\u00c9MY MARTIN CLUB CONNECTED BOTTLE is a totally innovative technology. This high-\u00adsecurity NFC chip, combined with asymmetric encryption, detects the opening of the bottle and remains active thereafter.<\/p>\n<p>\u201cNot only does the R\u00c9MY MARTIN CLUB CONNECTED BOTTLE guarantee the authenticity of the product, but also, and this is the exciting innovation, it allows us to communicate directly with our consumers who like and use our products. Rewards, events, special offers: our communication can now be completely aligned with our clients\u2019 preferences for an optimal relevancy.\u201d explained Augustin Depardon, R\u00e9my Martin Executive Director.<\/p>\n<p>By simply tapping the top of the bottle, the previously downloaded R\u00e9my Martin application will instantly show if the bottle is genuine and sealed, or if it has been resealed. Once the consumer opens his or her bottle, the NFC integrated tag will emit a different signal, indicating the change from \u201csealed\u201d to \u201copened\u201d. The consumer is also eligible to earn points towards the R\u00e9my Martin engagement program when tapping the bottle again. This avant\u2010garde technology is certified ANSSI -\u00ad EAL4+ and provides the same level of security found in electronic passports or bankcards.<\/p>\n<p>\u201cAs the world is becoming connected, our consumers are expecting their favorite brands to do more than deliver the finest spirits: they want to have a direct connection with these brands, and a direct engagement. The R\u00c9MY MARTIN CLUB CONNECTED BOTTLE thus addresses a consumer need, and I must say we are proud to be the first brand to bring it to market in our industry.\u201d underlined Augustin Depardon.<\/p>\n<p>R\u00c9MY MARTIN CLUB CONNECTED BOTTLE will initially be available at some of China\u2019s most exciting nightclubs and then its availability will be scaled up market wide. The R\u00c9MY MARTIN CLUB CONNECTED BOTTLE experience powered by R\u00e9my Martin is accessible on Android smartphones, in partnership with the leading Secure Internet of Things solutions provider, Selinko.<\/p>\n<p><strong>ABOUT SELINKO<\/strong><\/p>\n<p>Selinko developed the first secure and integrated platform giving each object a unique identity that can be verified by anyone. This identity provides a high-\u00ad\u2010security brand protection solution for combating counterfeiting, both physical and online, by placing an NFC chip on each object. It also offers unique direct marketing and traceability services. This solution is based on a standard technology from the banking world, where it has been tried and tested for over 20 years. Details on www.selinko.com<\/p>\n<p><strong>ABOUT REMY MARTIN<\/strong><\/p>\n<p>Since 1724, Remy Martin has been driven by one quest: to reveal nature in a unique creation. Inspired by tradition and empowered by the human touch, R\u00e9my Martin\u2019s history is intrinsically linked to the people who built the brand throughout generations. In keeping with traditions that date back nearly three centuries, generations of Cellar Masters harness the potential of this incredible heritage, resulting in a unique style that is the foundation of the House of R\u00e9my Martin\u2019s international renown. Being the only cognac house to exclusively use eaux-\u00ad\u2010de-\u00ad\u2010vie from the two superior crus, Grande Champagne and Petite Champagne, Remy Martin take its roots where the heart of the cognac really beats.<\/p>\n<p>[ad#img]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Drinking a glass of Remy Martin will never be the same again with the latest  R\u00c9MY MARTIN CLUB CONNECTED BOTTLE that comes with NFC. Yes, this is not a joke..<\/p>\n","protected":false},"author":1,"featured_media":59518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[1509,1515,4,14,3],"tags":[8902,14525,4357,3850,14524,1961,14526,15928,464],"class_list":["post-59517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-gadget","category-information","category-techie","category-technology","tag-authentication","tag-club-connected","tag-featured-2","tag-nfc","tag-remy-martin","tag-security","tag-selinko","tag-technology","tag-wine"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2015\/07\/remedy-martin-club-connected-bottle.jpg?fit=600%2C367&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p8YKZ-ftX","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/59517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/comments?post=59517"}],"version-history":[{"count":1,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/59517\/revisions"}],"predecessor-version":[{"id":59519,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/59517\/revisions\/59519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media\/59518"}],"wp:attachment":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media?parent=59517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/categories?post=59517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/tags?post=59517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}