Mi.com<\/a>\u00a0make up 70% of Xiaomi\u2019s total smartphone sales, helping the company become China\u2019s third-largest e-commerce player. During Mi Fan Festival in April this year, Xiaomi sold 2.12 million phones in just 12 hours.<\/p>\nAs Xiaomi continues to lead in terms of smartphone volumes, it has also seen tremendous growth in production capacity, supply chain management, and technology and design capabilities. Currently, the majority of Xiaomi\u2019s smartphones are already on open sale without the need for pre-registration, making it more convenient for users to make purchases.<\/p>\n
Among the smartphones released by Xiaomi, six models\u2014Mi 2, Mi 3, Redmi, Redmi Note, Mi 4 and Redmi 2\u2014have so far shipped over 10 million units each.<\/p>\n
Xiaomi’s robust growth has also attracted top talent globally, resulting in a more diverse executive team. On 1 July, former partner of international investment fund DST Shou Zi Chew joined Xiaomi as its new CFO. Earlier on 10 June, former president of Qualcomm Greater China, Wang Xiang, became senior vice president of strategic cooperation at Xiaomi.<\/p>\n
About Xiaomi<\/strong><\/p>\nXiaomi was founded in 2010 by serial entrepreneur Lei Jun, who believes that high-quality technology doesn’t need to cost a fortune. We create remarkable hardware, software, and internet services for and with the help of our Mi fans. We incorporate their feedback into our product range, which currently includes the Mi 4, Redmi 2, Mi TV, Mi Band and other accessories. With more than 61 million handsets sold in 2014, and products launched in Taiwan, Hong Kong, Singapore, Malaysia, Philippines, India and Indonesia, Xiaomi is expanding its footprint across the world to become a global brand.<\/p>\n
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