{"id":58529,"date":"2015-04-08T22:08:50","date_gmt":"2015-04-08T14:08:50","guid":{"rendered":"http:\/\/techielobang.com\/blog\/?p=58529"},"modified":"2015-04-08T22:08:50","modified_gmt":"2015-04-08T14:08:50","slug":"samsung-fashion-steps-out-at-orchard-2015","status":"publish","type":"post","link":"https:\/\/techielobang.com\/blog\/2015\/04\/08\/samsung-fashion-steps-out-at-orchard-2015\/","title":{"rendered":"Samsung Fashion Steps Out at Orchard 2015"},"content":{"rendered":"

Remember the super long runway along Orchard Road last year? It is back this Saturday. In conjunction with the launch of Samsung Galaxy S6 4G+ and Galaxy S6 edge 4G+, the six-week Samsung Fashion Steps Out @ Orchard 2015 (FSO)<\/strong> fashion extravaganza is back from Friday 10th April to Sunday 24th May 2015. The picture below is a glimpse of what to expect at the event.<\/p>\n

\"Samsung<\/p>\n

<\/p>\n

The Press Release is quite long. I suggest you take a quick look at the designers. If you are interested, do make an effort to go there this Saturday to support them.<\/p>\n

Press Release<\/span><\/strong><\/p>\n

Samsung Fashion Steps Out @ Orchard 2015 returns in conjunction with launch of Samsung\u2019s new Galaxy S6 4G+ and Galaxy S6 edge 4G+<\/h2>\n

Look into SG Next50 Years by Local Designers and more at highlight event Orchard Road Fashion Runway<\/p>\n

Singapore, 8 April 2015<\/strong> \u2013 In conjunction with the launch of Samsung Galaxy S6 4G+ and Galaxy S6 edge 4G+, the six-week Samsung Fashion Steps Out @ Orchard 2015 (FSO)<\/strong> fashion extravaganza is back from Friday 10 April \u2013 Sunday 24 May 2015.<\/p>\n

As the Orchard Road anchor event that celebrates all things vogue, FSO 2015 aims to present six spectacular weeks of fiesta as it heralds the Spring \/ Summer fashion season with runway shows, distinctive exhibitions and exclusive MasterCard\u00ae shopping promotions. For the sixth year running, Fashion Steps Out @ Orchard is presented by Orchard Road Business Association (ORBA)<\/strong>, and supported by Singapore Tourism Board and MasterCard.<\/p>\n

As the traffic-stopping curtain raiser for FSO 2015, the highly anticipated Orchard Fashion Runway<\/strong> will see Orchard Road closed to traffic on Saturday 11 April 2015 to create the longest runway for the precinct\u2019s grandest fashion show. The usual vehicular bustle along Orchard Road switches to a magnificent outdoor catwalk display of the latest Spring \/ Summer looks from local and international brands. Promising a dazzling visual feast, it will see a record number of 176 models strut down Orchard Road, including a unique Samsung fashion segment, as well as for the first time, childrenswear and a special collection to commemorate SG50.<\/p>\n

\u201cWith 2015 marking Singapore\u2019s Jubilee year, Orchard Road Business Association (ORBA) has rounded up some of our nation\u2019s most celebrated designers and curated a visionary SG Next50 collection for Samsung Fashion Steps Out 2015. The SG Next50 collection will be presented at Singapore\u2019s longest catwalk, the iconic Orchard Fashion Runway, together with a showcase of Spring \/ Summer 2015 collections, which will be available in our Orchard Road stores,\u201d said Mr Mark Shaw, Chairman of ORBA.<\/p>\n

\u201cORBA remains committed to making fashion accessible to all, and our six-week long fashion extravaganza will offer something for every visitor to Orchard Road,\u201d he added.<\/p>\n

This year, Samsung re-joins FSO 2015 as Official Technology Partner, and launches its latest Samsung Galaxy S6 4G+ and Galaxy S6 edge 4G+ in tandem with the fashion event of the year. In 2013, Samsung had headlined FSO with the launch of Samsung GALAXY S4 LTE.<\/p>\n

\u201cSamsung is honoured to once again collaborate with ORBA for this hallmark event that celebrates the work of some of the best talents in fashion and design. As an organisation, we believe in finding the perfect blend of beautiful craftsmanship and purpose. Similar to how the designers are pushing the boundaries for fashion, our team works relentlessly to capture what we love most about technology and design, as seen in the elegant and powerful new additions to our Samsung Galaxy portfolio, the new Galaxy S6 4G+ and Galaxy S6 edge 4G+,\u201d said Eugene Goh, Vice President, IT & Mobile, Samsung Electronics Singapore.<\/p>\n

MasterCard\u00ae returns as the Official Card for FSO 2015 for the sixth year running.<\/p>\n

\u201cMasterCard data shows that over sixty percent of consumers do shop offline despite the popularity of online shopping, which shows that the in-store experience is still strongly valued. Through our support for Fashion Steps Out, we are pleased to offer cardholders with a passion for retail and fashion even greater rewards for shopping along Singapore\u2019s iconic Orchard Road,\u201d said Deborah Heng, Group Head and General Manager, MasterCard Singapore.<\/p>\n

Singapore Tourism Board continues to be a supportive partner of FSO 2015.<\/p>\n

\u201cThe sixth edition of Fashion Steps Out @ Orchard looks set to enliven Singapore\u2019s iconic shopping belt, with a variety of lifestyle experiences for visitors to enjoy. It is also meaningful that in commemoration of SG50, FSO will feature even more local designers and fashion this year. Our widely-recognised tourism symbol – the Merlion – will also be making a special appearance as a fashion muse for our local creative talents. These elements will certainly add another dimension of authenticity and fun for visitors and locals,\u201d said Ms Tan Yen Nee, Director, Lifestyle Precincts Development, Singapore Tourism Board.<\/p>\n

Samsung Fashion Steps Out 2015 \u2013 Main Events<\/span><\/strong><\/p>\n

The six-week fashion season encompasses a whole host of activities and shopping rewards to celebrate fashion and promote everyday-style.<\/p>\n

Orchard Fashion Runway – 11 April 2015<\/strong><\/p>\n

Orchard Road will close its access to vehicles and be transformed into a glitzy outdoor catwalk display of the latest Spring \/ Summer collections. Over 170 models will walk the Orchard Road runway, donning the latest designs from 13 brands including 50 special looks created by acclaimed local designers to commemorate SG50. Five celebrated local designers with diverse styles \u2013 Francis Cheong (Francis Cheong), Max Tan (max.tan), Chiang Xiao Jun (Pleatation), Pauline Lim (PAULINE.NING) and Kenny Lim (DEPRESSION) \u2013 will present a forward-looking collection representative of their outlook of SG Next50 years.<\/p>\n

The thematic catwalk display will feature looks from these brands:<\/p>\n

    \n
  1. Aimer<\/li>\n
  2. Ashley Isham<\/li>\n
  3. DEPRESSION<\/li>\n
  4. FOX Kids<\/li>\n
  5. Francis Cheong<\/li>\n
  6. Germain<\/li>\n
  7. Mary Katrantzou<\/li>\n
  8. max.tan<\/li>\n
  9. Moiselle<\/li>\n
  10. PAUL<\/li>\n
  11. PAULINE.NING<\/li>\n
  12. Pleatation<\/li>\n
  13. Sean & Sheila<\/li>\n<\/ol>\n

    For the first time, children aged four to eight years old will hit the streets and join the Orchard Fashion Runway. 40 children selected through a contest ran by FOX Kids in March 2015 will don the brand\u2019s latest designs and join the other models at this traffic-stopping display.
    \nAshley Isham, world-renowned Singapore designer, will also showcase his Fall \/ Winter 2015 collection, hot off the runway from the recent London Fashion Week. This marks his third participation in FSO, following the 2013 and 2014 editions.<\/p>\n

    Invited guests will be treated to an exclusive Fashion Party set within a garden at ION Orchard prior to the Runway show. Following the show, guests can continue to rock with the music at the Fashion Party at Mandarin Gallery. Shopping hours at Mandarin Gallery will also be extended till 11pm and special shopping and dining privileges will be accorded to invited guests for that ONE night ONLY.<\/p>\n

    Style on the Move with Samsung – 11 \u2013 12 April 2015; 18 \u2013 19 April; and 25 \u2013 26 April<\/strong><\/p>\n

    Two specially outfitted Style on the Move trucks will make their appearance in front of Ngee Ann City and Mandarin Gallery in the first three weekends of FSO 2015. Hop onto the trucks and get the latest buzz of FSO 2015 via the @Orchard mobile app or FSO 2015 microsite while trying out the new elegant Samsung Galaxy S6 and Galaxy S6 edge phones.<\/p>\n

    Fashion Sculpture – 10 April \u201324 May 2015<\/p>\n

    Located in front of Ngee Ann City, the 3m by 1.2m installation gives visitors the opportunity to direct their own cover photo shoot. By using their smartphones or the Samsung Galaxy S6 4G+ available for the first 3 weekends at the Fashion Sculpture, visitors can capture their best looks and upload to Instagram with the hashtag #fashionstepsout.<\/p>\n

    SG<\/span> Next50<\/span>: Fashion Futurism – 17 April \u2013 24 May 2015<\/strong><\/p>\n

    Those who missed the Orchard Fashion Runway can still catch the 50 special looks created by local designers through the SG<\/span><\/strong> Next50<\/span>: Fashion Futurism <\/strong>exhibition at Paragon Atrium 1.<\/p>\n

    Apart from the 50 outfits on display which symbolizes Fashion Reflection, Then and Now, visitors can catch a glimpse of the creative development process and the inspiration behind the collections that pay tribute to Singapore\u2019s Fashion and Style. The five celebrated local designers with diverse styles are Francis Cheong (Francis Cheong), Max Tan (max.tan), Chiang Xiao Jun (Pleatation), Pauline Lim (PAULINE.NING) and Kenny Lim (DEPRESSION).<\/p>\n

    Fashion Splash – 1 \u2013 21 May 2015<\/strong><\/p>\n

    The iconic Singapore Merlion becomes a fashionista for FSO 2015. To creatively engage the community, familiar national icon, the Merlion, is recreated in clay figurines and fashionably styled by faculty and students of Raffles Design Institute. Reimagined with a modern, stylish and modernised edge, the figurines will be exhibited at orchardgateway Level 1. This Fashion Splash showcase is composed of 30 figurines (15 of which at 20cm in height; the other 15 at 40cm tall).<\/p>\n

    \u201cMy students and I are thrilled to be a part of Fashion Splash and look forward to dressing the iconic Merlion in celebration of Singapore\u2019s Jubilee Year. Dressing figurines is reminiscent of the early days of fashion in France, when fashion dolls were used to convey looks and showcase designs,\u201d said Giuseppe (Joe) Spinelli, Principal of Raffles Design Institute. \u201cPeople can expect a modern and uniquely Singaporean twist to this old method of designing fashion and we are really excited to share our designs with the public,\u201d he added.<\/p>\n

    Shopping with MasterCard – 10 April \u201324 May 2015<\/strong><\/p>\n

    Shoppers who charge a minimum of $300 to their MasterCard at any of the participating malls* on Orchard Road will be eligible to redeem a $30 shopping voucher (terms and conditions apply). Regardless of payment mode, all shoppers also stand a chance to win 20 sets of the brand new Samsung Galaxy S6 phones and shopping vouchers in the Shop, Dine & Win Draw with every $50 spent at any outlet in the participating malls. MasterCard cardholders TRIPLE their chances of winning for every $50 charged to their MasterCard credit or debit card in a single receipt.<\/p>\n

    *Participating malls:<\/p>\n

      \n
    1. 313@somerset<\/li>\n
    2. Forum The Shopping Mall<\/li>\n
    3. Mandarin Gallery<\/li>\n
    4. Ngee Ann City\/Takashimaya Shopping Centre<\/li>\n
    5. Orchard Central<\/li>\n
    6. orchardgateway<\/li>\n
    7. Paragon<\/li>\n
    8. TANGS Orchard<\/li>\n
    9. The Centrepoint<\/li>\n
    10. Wisma Atria<\/li>\n<\/ol>\n

      About Samsung Fashion Steps Out @ Orchard<\/strong><\/p>\n

      Samsung Fashion Steps Out @ Orchard (FSO) is an annual highlight and one of the key events organised by Orchard Road Business Association (ORBA), aimed at bringing fashion to the man on the street.<\/p>\n

      Into its sixth year, FSO 2015 takes place from Fri 10 April – Sun 24 May 2015. During this six-week event, the Orchard Road shopping belt of nearly 800,000 sqm of retail space will herald the Spring\/Summer fashion season with exciting events and promotions designed to spice up everyday fashion and thrill shoppers.<\/p>\n

      The marquee event of FSO 2015 – Orchard Fashion Runway – is slated to take place on Sat 11 April 2015. This annual signature event switches the usual vehicular bustle for a dazzling outdoor catwalk display of the latest Spring \/ Summer designs from local and international brands.<\/p>\n

      FSO 2015 aims to celebrate fashion and promote everyday-style through compelling shopping rewards and exciting events. The six weeks are packed with activities and include MasterCard shopping deals, making fashion accessible to all on the street.<\/p>\n

      About Orchard Road Business Association<\/strong><\/p>\n

      Since 1998, Orchard Road Business Association (ORBA) has represented the interests and welfare of businesses along Orchard Road. Through the creation of activities, business development, promotion and marketing, ORBA preserves, promotes, improves and facilitates businesses on Orchard Road.
      \nA five-member office manages ORBA\u2019s day-to-day operations, while an executive committee comprising various stakeholders working pro-bono sets its direction and ensures that the interests of ORBA members are advocated.<\/p>\n

      ORBA also organises memorable events for visitors and tourists to Orchard Road, such as Christmas on A Great Street, Fashion Steps Out and Rev-Up @ Orchard. Christmas on A Great Street, classed as one of Frommer\u2019s World\u2019s Best Holiday Lights in 2010; Lonely Planet\u2019s Top 10 Christmas Markets of the World in 2011; and IDA Achievements \u2013 Merit Award Winner 2012, is an annual signature event that heralds the start of the festive season here in Singapore, which many look forward to as an unforgettable experience.<\/p>\n

      Membership in ORBA is open to Orchard Road stakeholders, as well as non-stakeholders who have an affiliation to lifestyle business along Orchard Road. There are 112 members in the Association, including the owners and management of shopping malls, departmental stores, leading retailers, hotels and restaurants. In 2013, the Association launched the ORBA Privilege Card, the first precinct-centric employee\u2019s privilege initiative in Singapore that aims to benefit members\u2019 employees and boost the profiles of Orchard Road businesses.<\/p>\n

      ORBA operates under the auspices of Singapore Tourism Board (STB) with its administration entrusted to an Executive Committee (EXCO) comprising some of Orchard Road\u2019s key stakeholders. The EXCO is headed by Chairman Mr Mark Shaw who is also the Executive Vice-President of The Shaw Organisation Pte Ltd.<\/p>\n

      For more information, please visit www.orchardroad.org or www.facebook.com\/orchardroad.sg.<\/p>\n

      About Samsung Electronics Co., Ltd.<\/strong><\/p>\n

      Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com.<\/p>\n

      About MasterCard<\/strong><\/p>\n

      MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world\u2019s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard\u2019s products and solutions make everyday commerce activities \u2013 such as shopping, traveling, running a business and managing finances \u2013 easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardAP and @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.<\/p>\n

      About the Singapore Tourism Board<\/strong><\/p>\n

      The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore\u2019s key service sectors. Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore. We aim to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the \u201cYourSingapore\u201d brand. For more information, please visit www.stb.gov.sg or www.yoursingapore.com.<\/p>\n

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