![\"singtel-logo\"](\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2015\/01\/singtel-logo.jpg?resize=600%2C314\"){kind=logo}
<\/p>\nSingtel today refreshes its logo and a new slogan “Let’s make everyday better”. It has been a long time (16 years) since the last change in the Logo. And if you look carefully, SingTel is now Singtel. The “t” has become a lower case.<\/p>\n
<\/p>\n
<\/p>\n
I think the \u00a0logo is either you love \u00a0or hate it. Based on the information, the rounder corners on each character shows that Singtel is caring, approachable and optimistic. The lower case “t” celebrates the company’s heritage as a telco and marks its transformation into a leading multimedia and ICT services company.<\/p>\n
![\"singtel-logo-closeup\"](\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2015\/01\/singtel-logo-closeup.jpg?resize=512%2C513\"){kind=logo}
<\/p>\n
Customers can enjoy Better Thursdays With Singtel from 22 January 2015 to 19 February 2015.<\/p>\n Update: Here is the official News<\/strong><\/span><\/p>\n Wow, seems like a lot of service enhancement from Singtel. Go read the full News Release.<\/p>\n News Release<\/strong><\/span><\/p>\n Customers to enjoy seamless and effortless experiences in everything they do<\/em><\/p>\n Singapore, 21 January 2015<\/strong> \u2013 Singtel today launched a new brand identity, the first in 16 years, with a promise \u2013 Let\u2019s make everyday better. This reflects a new phase in Singtel\u2019s transformation journey to grow beyond traditional telecommunications into multimedia and ICT services.<\/p>\n The new Singtel aims to celebrate customers\u2019 everyday achievements and help them discover experiences that are effortless and seamless in everything they do \u2013 at work, at home or when doing their favourite things. It marks a bold commitment to enrich lives with better service, technology and content.<\/p>\n Singtel Group CEO, Ms Chua Sock Koong, said: \u201cGenerations in Singapore have grown up with Singtel. Customers see us as a trusted, reliable brand that is at the forefront of technology. In this digital age, we recognise that customers also want things simpler, faster and delivered by people who truly care.<\/p>\n \u201cTo thrive and stay relevant, we will build on our customers\u2019 trust in us and respond to their changing needs. Our commitment is to make everyday better with distinctive products and services, and delivered with a customer-centric attitude.\u201d<\/p>\n Making everyday experiences better with service enhancements<\/strong><\/p>\n Singtel will continue to strengthen its network reliability and speed, and launch new innovative products. It plans to reshape the customer experience with a series of new service promises, including shorter waiting times and distinct recognition of customer loyalty. Additionally, effective March 2015, customers can request call-backs by Singtel hotline officers at their preferred times. From April onwards, customers with service appointments can expect Singtel technicians to arrive within 30 minutes of their appointment time.<\/p>\n Singtel Consumer Singapore CEO, Mr Yuen Kuan Moon said: \u201cOur brand promise is an ongoing journey to delight our customers. We are committed to listen closely to our customers and introduce service enhancements that matter most to them. We will mobilise our employees across Singtel to deliver to the promise.\u201d<\/p>\n Celebrating with customers and our community<\/strong><\/p>\n To celebrate the new brand, Singtel will donate 10% of the sales proceeds from all Singtel shops over two days to the Singtel Touching Lives Fund, Singtel\u2019s corporate philanthropy programme that supports children and youths with special needs.<\/p>\n \u201cSingtel touches the lives of more than four million customers in Singapore, connecting them with their families and friends all over the world. We want to do our part to lift the community and help society advance through our services and technology investments,\u201d Mr Yuen added.<\/p>\n To thank loyal customers for their support, Singtel is launching a weekly treat, Better Thursdays with Singtel. As a start, postpaid mobile customers will enjoy free outgoing local calls all-day on 22 January 2015. On subsequent Thursdays, customers can look forward to other treats such as free Singtel TV previews, unlimited local data and, for prepaid mobile customers, free access to Facebook. Details of other Better Thursdays will be shared at a later date.<\/p>\n The new logo is marked by a signature red arc that reflects innovation and the ongoing evolution of the business. It symbolises Singtel\u2019s commitment to customers to make everyday better with its service, technology and content, and to deliver experiences that are seamless and effortless in everything they do \u2013 at home, at work and when doing their favourite things.<\/p>\n The word \u201cSingtel\u201d bears friendlier curves and rounded corners to show the company is approachable, caring and optimistic. The lower case \u201ct\u201d celebrates the company\u2019s heritage as a telco and marks its transformation into a leading multimedia and ICT services company.<\/p>\n ###<\/p>\n About Singtel<\/strong><\/p>\n Singtel is Asia’s leading communications group providing a portfolio of services including voice and data solutions over fixed, wireless and Internet platforms as well as infocomm technology and pay TV. The Group has presence in Asia and Africa with over 500 million mobile customers in 25 countries, including Bangladesh, India, Indonesia, the Philippines and Thailand. It also has a vast network of offices throughout Asia Pacific, Europe and the United States.<\/p>\n Appendix 1<\/strong><\/span><\/p>\n (A) Appointment booking at Singtel shops Description of service enhancement: <\/strong><\/p>\n Previous experience:<\/p>\n (B) Preferred customer care call-back time <\/strong><\/p>\n Description of service enhancement:<\/p>\n Previous experience:<\/p>\n Customer benefits with new service enhancement:<\/strong><\/p>\n (C) Home\/Office appointments: Tightened window of waiting time <\/strong><\/p>\n Description of service enhancement:<\/p>\n Previous experience:<\/p>\n Singtel customers will enjoy the following treats every Thursday (from 22 January \u2013 19 February 2015) as part of the Singtel brand relaunch.<\/p>\n That is it. If you have comment on the new logo,\u00a0do share with everyone. (DK<\/a>, Justin Lee<\/a>, Renhao<\/a>) Singtel today refreshes its logo and a new slogan “Let’s make everyday better”. It has been a long time (16 years) since the last change in the Logo. And..<\/p>\n","protected":false},"author":1,"featured_media":57792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[1509,4,61,5,14],"tags":[7560,4357,5503,11504,282,76,13944,1733],"class_list":["post-57790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-information","category-local","category-mobile","category-techie","tag-change","tag-featured-2","tag-logo","tag-refresh","tag-singapore","tag-singtel","tag-singtel-logo","tag-update"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2015\/01\/singtel-logo-closeup.jpg?fit=512%2C513&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p8YKZ-f26","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/57790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/comments?post=57790"}],"version-history":[{"count":3,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/57790\/revisions"}],"predecessor-version":[{"id":57795,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/57790\/revisions\/57795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media\/57792"}],"wp:attachment":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media?parent=57790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/categories?post=57790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/tags?post=57790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}I am still waiting for the official Press Release<\/del>. However, here is something I cannot wait to share with the readers, especially Singtel customers.<\/p>\n\n
Singtel embarks on new brand promise to\u00a0\u201cmake everyday better\u201d for customers<\/h2>\n
\nEffective today, customers can book their preferred appointment times with Singtel shops via singtel.com. This will reduce customers\u2019 waiting time at the shops.<\/p>\nMaking everyday better with service enhancements<\/h2>\n
\n
\n
\n
\n
\n
\n
\n
Better Thursdays with the new Singtel<\/h2>\n
\n
\nAll pictures credit to my awesome tech blogger friends who were at the event \ud83d\ude42<\/p>\n
\n[ad#img]<\/p>\n","protected":false},"excerpt":{"rendered":"