{"id":53291,"date":"2014-01-16T16:23:19","date_gmt":"2014-01-16T08:23:19","guid":{"rendered":"http:\/\/techielobang.com\/blog\/?p=53291"},"modified":"2014-01-16T16:23:19","modified_gmt":"2014-01-16T08:23:19","slug":"heineken-powers-sunrise-with-over-431000-dance-steps-video-2","status":"publish","type":"post","link":"https:\/\/techielobang.com\/blog\/2014\/01\/16\/heineken-powers-sunrise-with-over-431000-dance-steps-video-2\/","title":{"rendered":"Heineken powers sunrise with over 431,000 dance steps (video)"},"content":{"rendered":"<p>If you were at ZoukOut last December, you might have noticed the Heineken Sunrise at the Siloso Beach. Based on geographical location of the beach, you will not be able to see the real sunrise. Thus, Heineken installed an artificial sun that will rise according to the dance steps captured, and at the same time, Heineken is helping to promote moderate drinking during the event.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"53292\" data-permalink=\"https:\/\/techielobang.com\/blog\/2014\/01\/16\/heineken-powers-sunrise-with-over-431000-dance-steps-video-2\/heineken-sunrise\/\" data-orig-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2014\/01\/Heineken-Sunrise.jpeg?fit=600%2C400&amp;ssl=1\" data-orig-size=\"600,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Heineken Sunrise\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2014\/01\/Heineken-Sunrise.jpeg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2014\/01\/Heineken-Sunrise.jpeg?fit=600%2C400&amp;ssl=1\" class=\"aligncenter size-full wp-image-53292\" alt=\"Heineken Sunrise\" src=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2014\/01\/Heineken-Sunrise.jpeg?resize=600%2C400\" width=\"600\" height=\"400\" srcset=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2014\/01\/Heineken-Sunrise.jpeg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2014\/01\/Heineken-Sunrise.jpeg?resize=300%2C200&amp;ssl=1 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><!--more--><\/p>\n<p>To encourage festival goers to \u2018Drink Less, Dance More\u2019, Heineken created the first man-made Sunrise during this ZoukOut. Heineken installed a 6-metre by 3-metre dance-reactive floor right on the beach to capture the dance activity levels of the party goers and gave out bottles of water to help them pace their drinking.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"53293\" data-permalink=\"https:\/\/techielobang.com\/blog\/2014\/01\/16\/heineken-powers-sunrise-with-over-431000-dance-steps-video-2\/heineken-dance-floor\/\" data-orig-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2014\/01\/Heineken-Dance-Floor.jpg?fit=399%2C600&amp;ssl=1\" data-orig-size=\"399,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Heineken Dance Floor\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2014\/01\/Heineken-Dance-Floor.jpg?fit=199%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2014\/01\/Heineken-Dance-Floor.jpg?fit=399%2C600&amp;ssl=1\" class=\"aligncenter size-full wp-image-53293\" alt=\"Heineken Dance Floor\" src=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2014\/01\/Heineken-Dance-Floor.jpg?resize=399%2C600\" width=\"399\" height=\"600\" srcset=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2014\/01\/Heineken-Dance-Floor.jpg?w=399&amp;ssl=1 399w, https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2014\/01\/Heineken-Dance-Floor.jpg?resize=199%2C300&amp;ssl=1 199w\" sizes=\"auto, (max-width: 399px) 100vw, 399px\" \/><\/p>\n<p>Here is a schematic of how the system captures the dance steps.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"53294\" data-permalink=\"https:\/\/techielobang.com\/blog\/2014\/01\/16\/heineken-powers-sunrise-with-over-431000-dance-steps-video-2\/sunrise-schematic\/\" data-orig-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2014\/01\/Sunrise-Schematic.jpg?fit=600%2C600&amp;ssl=1\" data-orig-size=\"600,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Sunrise Schematic\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2014\/01\/Sunrise-Schematic.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2014\/01\/Sunrise-Schematic.jpg?fit=600%2C600&amp;ssl=1\" class=\"aligncenter size-full wp-image-53294\" alt=\"Sunrise Schematic\" src=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2014\/01\/Sunrise-Schematic.jpg?resize=600%2C600\" width=\"600\" height=\"600\" srcset=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2014\/01\/Sunrise-Schematic.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2014\/01\/Sunrise-Schematic.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2014\/01\/Sunrise-Schematic.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2014\/01\/Sunrise-Schematic.jpg?resize=120%2C120&amp;ssl=1 120w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>A total of 9,000 pairs of sunglasses were given out to allow them to enjoy the &#8220;sunrise&#8221;. Watch the video.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/ZIIccYNOD2g\" height=\"338\" width=\"600\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>Here are the statistics over that two nights.<\/p>\n<ul>\n<li>Crowd: <b>41,000<\/b>\u00a0party goers<\/li>\n<li>Dance steps captured: 4<b>31,911<\/b><\/li>\n<li>Width of Sun: 10 metres<\/li>\n<li>Height of Sun: Approximately\u00a0<b>7<\/b>\u00a0stories high (<b>17.5<\/b>\u00a0metres)<\/li>\n<\/ul>\n<p>[ad#img]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you were at ZoukOut last December, you might have noticed the Heineken Sunrise at the Siloso Beach. Based on geographical location of the beach, you will..<\/p>\n","protected":false},"author":1,"featured_media":53292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[1509,61,3181,14],"tags":[5119,8299,12224,4357,7083,282,12223,1549],"class_list":["post-53291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-local","category-social","category-techie","tag-dance","tag-drink","tag-drinking","tag-featured-2","tag-heineken","tag-singapore","tag-sunrise","tag-zoukout"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2014\/01\/Heineken-Sunrise.jpeg?fit=600%2C400&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p8YKZ-dRx","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/53291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/comments?post=53291"}],"version-history":[{"count":1,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/53291\/revisions"}],"predecessor-version":[{"id":53295,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/53291\/revisions\/53295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media\/53292"}],"wp:attachment":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media?parent=53291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/categories?post=53291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/tags?post=53291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}