{"id":52429,"date":"2013-11-29T16:33:41","date_gmt":"2013-11-29T08:33:41","guid":{"rendered":"http:\/\/techielobang.com\/blog\/?p=52429"},"modified":"2013-11-29T16:33:41","modified_gmt":"2013-11-29T08:33:41","slug":"singapore-upgrade-culture-smart-devices-new-technology","status":"publish","type":"post","link":"https:\/\/techielobang.com\/blog\/2013\/11\/29\/singapore-upgrade-culture-smart-devices-new-technology\/","title":{"rendered":"Singapore has strong upgrade culture for smart devices and new technology"},"content":{"rendered":"<p>Statistics has shown that Singapore has strong upgrade culture when it comes to smart devices and new technology. I think this is spot on. Look around you. How many of us are carrying smartphones or some latest gadgets. When it comes to <a href=\"http:\/\/techielobang.com\/blog\/tag\/sitex2013\" target=\"_blank\">IT related shows<\/a> in Singapore, there are always people buying gadgets or new products.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"52430\" data-permalink=\"https:\/\/techielobang.com\/blog\/2013\/11\/29\/singapore-upgrade-culture-smart-devices-new-technology\/singapore-conselec-infographic\/\" data-orig-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2013\/11\/Text100-Digital-Index-APAC_Consumer-Electronics-Study-Singapore.jpg?fit=950%2C704&amp;ssl=1\" data-orig-size=\"950,704\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1385574541&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Singapore Conselec infographic&quot;}\" data-image-title=\"Singapore Conselec infographic\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2013\/11\/Text100-Digital-Index-APAC_Consumer-Electronics-Study-Singapore.jpg?fit=300%2C222&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2013\/11\/Text100-Digital-Index-APAC_Consumer-Electronics-Study-Singapore.jpg?fit=800%2C593&amp;ssl=1\" class=\"aligncenter size-full wp-image-52430\" alt=\"Singapore Conselec infographic\" src=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2013\/11\/Text100-Digital-Index-APAC_Consumer-Electronics-Study-Singapore.jpg?resize=800%2C593\" width=\"800\" height=\"593\" srcset=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2013\/11\/Text100-Digital-Index-APAC_Consumer-Electronics-Study-Singapore.jpg?w=950&amp;ssl=1 950w, https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2013\/11\/Text100-Digital-Index-APAC_Consumer-Electronics-Study-Singapore.jpg?resize=300%2C222&amp;ssl=1 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Press Release<\/strong><\/span><\/p>\n<div id=\"pressrelease-link-52429\" class=\"sh-link pressrelease-link sh-hide\"><a href=\"#\" onclick=\"showhide_toggle('pressrelease', 52429, 'Show Press Release (1,106 More Words)', 'Hide Press Release (1,106 Less Words)'); return false;\" aria-expanded=\"false\"><span id=\"pressrelease-toggle-52429\">Show Press Release (1,106 More Words)<\/span><\/a><\/div><div id=\"pressrelease-content-52429\" class=\"sh-content pressrelease-content sh-hide\" style=\"display: none;\"><\/p>\n<h2 style=\"text-align: center;\" align=\"center\">Strong upgrade culture in Singapore when it comes to smart devices and new technology<\/h2>\n<p style=\"text-align: center;\" align=\"center\"><em>Text100\u2019s Digital Consumer Electronics Index finds an omni-channel approach is key, with online and physical retail still highly valued by APAC and Singapore consumers<\/em><\/p>\n<p><b>Singapore, 28 November 2013<\/b> \u2013 When it comes to Smart Devices and New Technology, there is a strong upgrade culture in Singapore, according to the latest <a href=\"http:\/\/bit.ly\/1duJ5z3\" target=\"_blank\">Text100 Digital Index: APAC Consumer Electronics Study<\/a>. Results showed that nearly half of the respondents will purchase a new product to &#8220;stay trendy\u201d (49%) and \u201cbecause it\u2019s new&#8221; (47%).<\/p>\n<p>Despite Singapore&#8217;s love affair with new devices, the findings show that majority of buyers in the Republic opt for the safe and pragmatic approach when purchasing consumer electronic goods. When Singapore respondents were asked about their view of technology, \u201clong lifespan of devices\u201d and \u201cmost happy with tried and tested\u201d were indexed the highest.<\/p>\n<p>Based on more than 2,000 respondents in seven countries including <a title=\"Click here to see the Singapore findings from the survey\" href=\"http:\/\/bit.ly\/17OHYp9\" target=\"_blank\"> Singapore<\/a>, the study specifically looked at three subsectors in the consumer electronics segment: Smart Devices and New Technology; Games, Software and Apps; and Traditional Electronics and Home Appliances.<\/p>\n<p><b>Mainstream media and word-of-mouth are top information sources<\/b><\/p>\n<p>The study found that two in every three shoppers in Asia-Pacific (APAC) have already done extensive research and decided which brand of consumer electronics product they will buy before they make a decision to purchase.<\/p>\n<p>Online and offline word-of-mouth remain the <a title=\"Click here for an interactive infographic of Asia's shopper types\" href=\"http:\/\/bit.ly\/1aUiwim\" target=\"_blank\"> most influential source of information<\/a> for consumers throughout APAC \u2013 being referenced by one in two potential buyers of Smart Devices and New Technology.<\/p>\n<p>However, mainstream media (TV, radio, newspapers) still wields strong influence, especially during the initial &#8220;awareness&#8221; stage of the buying process. The study revealed that 52% of APAC buyers for Smart Devices and New Technology, and 43% of APAC buyers for Traditional Electronics and Home Appliances, rated mainstream media as an important information source.<\/p>\n<p>Purchase price, product specifications, and warranty information ranked as the most sought-after information types across all product subsectors and stages of the <a title=\"Click here to see maps of Asian consumers' buying processes\" href=\"http:\/\/bit.ly\/183Nqlg\" target=\"_blank\"> buying journey<\/a>, with almost 3 in every 4 consumers seeking out pricing information when they were intending to buy.<\/p>\n<p>Moreover, the study showed that buyers across all three subsectors in APAC and Singapore rely on consumer reviews as much as professional reviews &#8212; highlighting the growing importance of consumer advocacy programs.<\/p>\n<p><b>An Omni-Channel Approach to Consumer Engagement<\/b><b><\/b><\/p>\n<p>\u201cBrands no longer get to decide which channels they play in \u2013 consumers have now truly taken control over the decision-making process, dictating what information they expect from brands as well as where, and when they want it,\u201d said Anne Costello, Text100\u2019s Regional Director of Asia-Pacific.\u00a0 \u201cAt the core, we are still after the same things: price, facts, and validation from our peers that we\u2019re making the right decision.<\/p>\n<p>\u201cBut the age-old ways of getting this information, like word-of-mouth, have been dramatically remediated into a whole range of new channels, from social media sharing to blogs and self-declared experts both online and on the retail High Street. Building product awareness is critical for today\u2019s brands and they can only do so by mapping out an integrated, omni-channel communications strategy that is consistent, credible and relevant in the content that it offers.\u201d<\/p>\n<p><b>Retail retains a foot in the door<\/b><\/p>\n<p>The study also found that despite the dominance of online channels at the start of consumers\u2019 decision-making process, brick-and-mortar retail outlets remained a trusted source of information from initial research to purchase and beyond, with their function changing depending on where the consumer was in their buying journey.<\/p>\n<p>In Singapore, an average of 50% of respondents cited &#8220;visiting a retail store&#8221; as an important information source, with this channel ranked as the #1 source for consumers looking to purchase Traditional Electronics and Home Appliances products.<\/p>\n<p>&#8220;Trends like showrooming and eRooming are on the rise, and once again consumers are pushing brands to innovate their cross-channel marketing and communications strategies to improve sales conversions,&#8221; said Marc Ha, Vice President and Managing Consultant, Text 100 Singapore. &#8220;To effectively engage customers across their buyer journeys, brands need to break down prevailing silos of marketing and communications and weave together a compelling and authentic story that integrates their paid, owned, earned and social platforms.&#8221;<\/p>\n<p>Other key findings include:<\/p>\n<ul>\n<li><b>Singaporean and Hong Kong consumers<\/b> are the most price-sensitive;<\/li>\n<li><b>Brands have up to a one-month window <\/b>to engage and influence consumer purchasing decisions.\u00a0 In Singapore, up to <b>76% of buyers will make their decision to purchase Smart Devices and New Technology, and up to 73% for Traditional Electronics and Home Appliances, within a month of researching<\/b>. On the other hand, brands in the Gaming, Software and Apps category need to move much faster, with a spike of 30% of consumers likely to purchase within a week of researching.<\/li>\n<li><b>In 58% of Singapore households, more than one person is involved <\/b>in the final purchase decision of consumer electronic goods. <b>\u00a0\u00a0<\/b><\/li>\n<li>9 in 10 <b>Chinese shoppers<\/b> expect to buy smart devices in the next 12 months<\/li>\n<li>In 40 per cent of <b>Australian households<\/b>, the husband or male partner assumes a major stake in deciding what to buy<\/li>\n<li><b>Taiwanese consumers<\/b> are as likely to buy second-hand goods as brand new ones, across all types of consumer electronics.<\/li>\n<\/ul>\n<p><b>To download a copy of the study\u2019s findings, please click <\/b> <a href=\"http:\/\/www.text100.com\/wp-content\/uploads\/2013\/11\/Text100%20Digital%20Index%20-%20Consumer%20Electronics.pdf\" target=\"_blank\"><b>here<\/b><\/a><b>.<\/b><\/p>\n<p><b>About the Digital Index: APAC Consumer Electronics<\/b><\/p>\n<p>The Digital Index: APAC Consumer Electronics study was conducted by Redshift Research in October 2013 and consists of more than 2,020 online interviews spanning seven countries. Responses were balanced across country, age and gender demographics. This study is part of Text100\u2019s Digital Index series, which aims to deliver insights specific to a range of industries experiencing rapid change as a result of digital technology adoption.<\/p>\n<p><b>About Text100<\/b><\/p>\n<p>We are the I.D.E.A. agency. We help our clients understand what matters to their audiences and create integrated stories to participate in conversations that inspire action. As a global communications consultancy, we use our I.D.E.A. consulting process to develop audience-focused campaigns that are insightful, creative, impactful and focus on digital environments as well as traditional media and influencers. We have a global staff of more than 500 and a direct presence in 30 cities worldwide. We work with many of the world\u2019s elite brands and industry pioneers in technology, telco, healthcare, travel and tourism, automotive and energy all of whom engage Text100 to think differently and to be innovative in today\u2019s fast moving communications world. Our client roster includes IBM, Skype, Cisco, MTV, Vodafone, PayPal, British Airways, Lenovo, and SanDisk. Our Text Factor makes us different and has been praised around the world. We have been recognized as the leading Digital Consultancy in APAC, the Best Midsize Agency to Work For in the US, and one of the UK\u2019s Best Small Companies. For more information about Text100, please visit <a href=\"http:\/\/www.text100.com\" target=\"_blank\">www.text100.com<\/a>.<\/p>\n<p><\/div>\n<p>[ad#img]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Statistics has shown that Singapore has strong upgrade culture when it comes to smart devices and new technology. I think this is spot on. Look around you. How..<\/p>\n","protected":false},"author":1,"featured_media":52430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[1509,1515,14,3],"tags":[11858,4357,15940,282,4367,11859,15928,11857,3964],"class_list":["post-52429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-gadget","category-techie","category-technology","tag-culture","tag-featured-2","tag-gadget","tag-singapore","tag-singaporean","tag-smart-device","tag-technology","tag-text100","tag-trend"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2013\/11\/Text100-Digital-Index-APAC_Consumer-Electronics-Study-Singapore.jpg?fit=950%2C704&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p8YKZ-dDD","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/52429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/comments?post=52429"}],"version-history":[{"count":2,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/52429\/revisions"}],"predecessor-version":[{"id":52432,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/52429\/revisions\/52432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media\/52430"}],"wp:attachment":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media?parent=52429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/categories?post=52429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/tags?post=52429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}