![\"sony-alpha-lens\"](\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2013\/07\/sony-alpha-lens.jpg?resize=600%2C336\")
<\/p>\nNow, Sony is following the footstep of Canon, with the launch of Alpha Lens Library programme. What the programme means is that anyone can loan a lens (for a fee), test it out before buying the actual lens.<\/p>\n
<\/p>\n
Similar to Canon’s “Buy and Try” programme<\/a>, you choose the lens that you want to try out. There is only one choice of rental (5 days inclusive of collection and return of lens) and do note the terms and condition.<\/p>\n For more information, you can read the Press Release or click the below link to go straight to the Sony lens library microsite.<\/p>\n Press Release<\/strong><\/span><\/p>\n (SINGAPORE, 12 July 2013)<\/b> \u2013 Sony today announced the start of its \u201c For a nominal fee, registered Sony camera users can review up to 20 of the brand\u2019s most popular lens models and adapters for up to five calendar days (including both pick-up and return dates). These include its popular Carl Zeiss\u00ae Sonnar optical lens for rich imagery and unparalleled quality as well as its innovative E-Mount lens line-up that deliver optimal results while still compact and lightweight.<\/p>\n Interested members of the public are encouraged to visit the Sony Store at Isetan Orchard any day of the week during its opening hours of 11am to 9pm daily.<\/p>\n For more information about the programme and terms and conditions of the loans, please visit www.sony.com.sg\/ \u00a0###<\/p>\n About Sony Electronics (Singapore) & Sony South East Asia<\/b><\/p>\n Sony Electronics (Singapore) was established on 1st<\/sup> October 1999 with business activities comprising engineering and manufacturing, sales and marketing, and logistics and information systems. \u00a0As part of Sony Electronics (Singapore), Sony South East Asia is responsible for the marketing and sales of consumer products in Singapore, as well as for business and professional products in Singapore and\u00a0other countries in the South East Asia region. It also handles export business for consumer products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the consumer electronics market. For more information on Sony\u2019s products and services in Singapore, please visit http:\/\/www.sony.com.sg\/<\/a><\/p>\n About make.believe<\/b><\/p>\n \u201cmake.believe\u201d (make dot believe) is a Group-wide brand message that unites Sony\u2019s communications initiatives across electronics, games, movies, music, mobile phones and network services. \u201cmake.believe\u201d symbolises the spirit of Sony \u2013 the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.<\/p>\n [ad#boxlist]<\/p>\n","protected":false},"excerpt":{"rendered":" Now, Sony is following the footstep of Canon, with the launch of Lens Library” programme. What the programme means is that anyone can loan a lens (for a fee)..<\/p>\n","protected":false},"author":1,"featured_media":49819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[96,1509,4,61,14],"tags":[738,4357,1866,11051,11050,5999,3272,282,94,3555],"class_list":["post-49818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-camera","category-featured","category-information","category-local","category-techie","tag-alpha","tag-featured-2","tag-lens","tag-lens-library","tag-loan","tag-programme","tag-rental","tag-singapore","tag-sony","tag-test"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2013\/07\/sony-alpha-lens.jpg?fit=600%2C336&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p8YKZ-cXw","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/49818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/comments?post=49818"}],"version-history":[{"count":2,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/49818\/revisions"}],"predecessor-version":[{"id":49822,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/49818\/revisions\/49822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media\/49819"}],"wp:attachment":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media?parent=49818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/categories?post=49818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/tags?post=49818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"sony-alpha-lens-share\"](\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2013\/07\/sony-alpha-lens-share.jpg?resize=600%2C318\")
<\/p>\nClick Here to Check Out Sony “Alpha Lens Library” Programme<\/a><\/h1>\n
Sony Launches New Review Programme for
![\"alpha\"](\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2013\/01\/alpha.jpg?resize=14%2C11\")
\u00a0Lens<\/h2>\n Lens Library\u201d programme, where new and existing My Sony members, who are owners of its popular range of interchangeable lens cameras such as the SLT-A99, NEX-6 and NEX-VG900, are now able to loan and test any lens before purchase.<\/p>\n