{"id":4799,"date":"2009-08-21T11:58:25","date_gmt":"2009-08-21T03:58:25","guid":{"rendered":"http:\/\/techielobang.com\/blog\/?p=4799"},"modified":"2009-08-21T11:58:25","modified_gmt":"2009-08-21T03:58:25","slug":"fashion-experts-label-the-new-chocolate-the-%e2%80%98supermodel%e2%80%99-of-phones","status":"publish","type":"post","link":"https:\/\/techielobang.com\/blog\/2009\/08\/21\/fashion-experts-label-the-new-chocolate-the-%e2%80%98supermodel%e2%80%99-of-phones\/","title":{"rendered":"Fashion Experts Label the New Chocolate the \u2018Supermodel\u2019 of Phones"},"content":{"rendered":"

LG New Chocolate phone<\/a> press release arrived at my mailbox this morning. This LG Chocolate is a 4-inch screen phone. It has tempered glass screen and it is obvious that LG is targetting the fashion world. In the press release, it has all the praises of magazines and fashion editor. Read all about it after the break.<\/p>\n

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Here are some pics before the press release.<\/p>\n

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\"BLS4-2[20090730111325402]\"<\/p>\n

Fashion Experts Label Chocolate the \u2018Supermodel\u2019 of Phones<\/span><\/strong> <\/strong><\/p>\n

The fashion world falls for LG\u2019s seductive new handset<\/span><\/p>\n

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Singapore, 20 August 2009<\/span><\/strong> – LG Electronics (LG), a global leader and technology innovator in mobile communications, revealed today that style commentators <\/span>of Vogue, GQ, ELLE, Esquire and Wallpaper* are unanimous in their praise of the new LG Chocolate phone, which they claim evokes the imagery of a breathtakingly svelte supermodel.<\/span><\/p>\n

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At<\/span> the forefront of the feedback from the fashion experts<\/span> was <\/span>the Chocolate\u2019s attractive new shape. The panel of global fashion\/lifestyle influencers was glowing in its appraisal of the phone\u2019s beauty, which houses an impressive array of new features such as its 4-inch wide screen and superior functions. The new features highlight LG\u2019s commitment towards innovative designs, as well as the use of new materials, user interfaces and technologies.<\/span><\/p>\n

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Quotes from the fashion editors of top global fashion magazines:<\/span><\/strong> <\/strong><\/p>\n

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For GQ\u2019s Dylan Jones, the new LG Chocolate proved particularly alluring when he described it as \u201cglossy, chic and thin like a supermodel.\u201d He added, \u201cIts distinctive ratio is a genuine innovation. It has taken conventional mobile design in a new direction. It doesn’t even feel like a phone at all.\u201d<\/span> <\/span><\/p>\n

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\u201cInitially I was simultaneously seduced and baffled by the purity of the Chocolate\u2019s shape and its incredibly glossy black screen,\u201d said Mansel Fletcher, Style Editor at Esquire. \u201cWith design panache, the new Chocolate looks perfect, striking in an understated way.\u201d <\/span><\/p>\n

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\u201cIt looks rather like a chic, Art Deco cigarette case,\u201d commented Charlotte Sinclaire, Commissioning Editor at Vogue. \u201cI suppressed a sigh of joy when I first laid eyes on its stunning body. It offers the iPhone some pretty stiff competition. I think I\u2019ve been seduced.\u201d<\/span><\/p>\n

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\u201cAn elegant, slightly mysterious modernist sculpture, the new LG Chocolate caused gasps of envy from my fellow diners.\u201d said Tony Chambers, Editor-in-Chief of Wallpaper*. \u201cWhen \u2018sleeping\u2019, the blacked-out LG has the allure of secret service man\u2019s limousine, but when woken, the graphic icons are bright, clear and legible.\u201d<\/span><\/p>\n

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Marissa Bourke, Creative Editor at ELLE was also effusive in her praise of the new Chocolate. \u201cIt\u2019s a super chic piece of design that redefines the meaning of discreet luxury. The stimulating wide design scores 10 out of 10 for looks and it feels great in the hand. It\u2019s a must have.\u201d <\/span><\/p>\n

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Full reviews of the LG Chocolate by the fashion editors and more detailed information will be available on the newly opened new Chocolate microsite from September 2 at http:\/\/newchocolate.lge.com<\/span><\/a><\/strong> or http:\/\/newchocolate.lgmobile.com<\/span><\/strong><\/a>. <\/span><\/p>\n

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LG New Chocolate phone press release arrived at my mailbox this morning. This LG Chocolate is a 4-inch screen phone. It has tempered glass screen and it is obvious that LG is targetting the fashion world. In the press release, it has all the praises of magazines and fashion editor. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[4,5,6,14],"tags":[1196,1093,1094,136],"class_list":["post-4799","post","type-post","status-publish","format-standard","hentry","category-information","category-mobile","category-pda","category-techie","tag-bl-40","tag-bl40","tag-chocolate","tag-lg"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p8YKZ-1fp","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/4799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/comments?post=4799"}],"version-history":[{"count":3,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/4799\/revisions"}],"predecessor-version":[{"id":4805,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/4799\/revisions\/4805"}],"wp:attachment":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media?parent=4799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/categories?post=4799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/tags?post=4799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}